Pharmaceutical Videodiscs: Conversations With Marketing & Product Managers
Pharmaceutical Videodiscs: Conversations With Marketing & Product Managers

Author: Scott Alan Stewart

Publisher: Stewart Publishing, Inc.

Published: 1986-05-01

Total Pages: 138

ISBN-13: 0936999012

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This report provides a vivid picture of the pharmaceutical industry and its use of videodisc technology for education, training, and promotion (in 1986). It is the result of conversations with marketing managers, product managers, and exhibit managers in 21 pharmaceutical companies, who between them are responsible for the production of more than 80 videodiscs. Managers were asked to comment on the success of their videodisc programs, their plans for developing additional videodiscs, and their suppliers. Descriptions of nearly 50 videodisc projects are described.

Videodiscs in Healthcare: A Guide to the Industry
Videodiscs in Healthcare: A Guide to the Industry

Author: Scott Alan Stewart

Publisher: Stewart Publishing, Inc.

Published: 1990-05-01

Total Pages: 258

ISBN-13: 093699908X

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Provides and overview of the use of interactive video technology for education and training in the health professions, including Medicine, Nursing, Allied Health, Dentistry, Patient Education, and Health Promotion. Chapters cover optical storage technology , pharmaceutical companies, universities/colleges, hospitals, commercial vendors, public organizations, professional associations, testing & certification, museum/public exhibits, information systems, and research/surveys. Includes a list of resources for additional information including books, periodicals, directories, market reports, conferences/workshops, special interest groups, awards, demonstration centers, and disc mastering companies.

Billboard
Billboard

Author:

Publisher:

Published: 1971-01-09

Total Pages: 52

ISBN-13:

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.