Successful Pharmaceutical Selling
Successful Pharmaceutical Selling

Author: Martin Bischoff

Publisher: Irwin Professional Publishing

Published: 1997

Total Pages: 0

ISBN-13: 9780786312115

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Unlike other industry sales reps, pharmaceutical sales reps face a unique set of pressures and challenges, from a constantly changing set of specifications to the most current and in-depth understanding of the techniques and treatments used within the industry. Reps are charged with the responsibility of ensuring demand and increased specification for products, and most importantly, generating the vital capital needed for the development of newer and better agents. The success of their efforts ultimately determines the success of their companies. Successful Pharmaceutical Selling will provide both the beginner and the seasoned pharmaceutical rep with that winning edge. Successful Pharmaceutical Selling is a 'nuts and bolts' book for the pharmaceutical sales rep. Chock full of tips and techniques on maximizing sales, this hands-on guide gives salespeople practical advise on a day-to-day basis. Based on a foundation of knowledge gained by a top salesperson who has spent many years in the field, this book offers proven guidance on how to win in this highly competitive market; insight written by a successful pharmaceutical rep-turned sales manager; a concise, easy to read format; and proven techniques to "get the sale."

How to Break Into Pharmaceutical Sales
How to Break Into Pharmaceutical Sales

Author: Tom Ruff

Publisher: Tom Ruff Company

Published: 2007

Total Pages: 236

ISBN-13: 0978607015

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[This book is an] organized 'formulary' written for those who are considering a specific field - 'drug reps', as they are known in the industry.-Introd.

Pharmaceutical Marketing
Pharmaceutical Marketing

Author: Mickey C. Smith

Publisher: CRC Press

Published: 1991-10-24

Total Pages: 444

ISBN-13: 9781439810910

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Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and

Selling Sickness
Selling Sickness

Author: Ray Moynihan

Publisher: Greystone Books

Published: 2008-09-01

Total Pages: 171

ISBN-13: 1926706684

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In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their dominating influence in the world of medical science, drug companies are working to widen the very boundaries that define illness. Mild problems are redefined as serious illness, and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. Selling Sickness reveals how expanding the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt national healthcare systems all over the world. This Canadian edition includes an introduction placing the issue in a Canadian context and describing why Canadians should be concerned about the problem.

Professional Pharmaceutical Selling
Professional Pharmaceutical Selling

Author: Jane Williams

Publisher: Principle Publications

Published: 2005-06-01

Total Pages: 124

ISBN-13: 9780970415370

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Written by the best-selling author of the "Insider's Guide to the World of Pharmaceutical Sales," this title provides the necessary insight and information needed to hasten the learning process so that the new representative will not only meet, but exceed their sales goals. (Careers-Jobs)

The Pharmaceutical Sales Representative Handbook
The Pharmaceutical Sales Representative Handbook

Author: Todd Bearden and Larry Martin

Publisher: iUniverse

Published: 2008-12

Total Pages: 102

ISBN-13: 1440109451

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The most updated, comprehensive, real world, field manual on modern day pharmacuetical sales available today. This handbook was written by reps for reps. It was designed with you in mind, those that are out in the field everyday; selling and driving business for your company. This is not a handbook for getting into the industry or how to interview for your next pharmaceutical sales job, it is a boots on the ground field manual for success in this field, updated to include what the environment is like today and what it will be like in 5 years. As a retired military officer, I wish I had this book when I entered the industry eight years ago. Now you have the opportunity to hit the ground running with this field book, providing detailed information from being a standout in training to driving your sales beyond the competition in your first year in the field.

Global Issues in Pharmaceutical Marketing
Global Issues in Pharmaceutical Marketing

Author: Lea Prevel Katsanis

Publisher: Routledge

Published: 2015-07-16

Total Pages: 193

ISBN-13: 1136313303

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Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.

Marketing Planning for the Pharmaceutical Industry
Marketing Planning for the Pharmaceutical Industry

Author: John Lidstone

Publisher: Taylor & Francis

Published: 2017-07-05

Total Pages: 169

ISBN-13: 1351919768

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Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.