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Author: Mary Cross
Publisher: AMACOM/American Management Association
Published: 1987
Total Pages: 210
ISBN-13: 9780814458983
DOWNLOAD EBOOKDescribes aspects of persuasion, tells how to use copywriting techniques in routine business communication, and provides specific tips for business letters, memos, and reports.
Author: Nick Souter
Publisher: Sterling Publishing Company
Published: 2007
Total Pages: 158
ISBN-13: 9781402748363
DOWNLOAD EBOOKThe proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.
Author: Tom Sant
Publisher: AMACOM/American Management Association
Published: 2004
Total Pages: 260
ISBN-13: 9780814427583
DOWNLOAD EBOOKUse the latest technology and techniques to craft winning proposals.
Author: Royce Kay Murcherson
Publisher:
Published: 2013-08-09
Total Pages: 286
ISBN-13: 9781465223555
DOWNLOAD EBOOKEach chapter includes questions or exercises and answer key.
Author: Patrick Forsyth
Publisher: How To Books Ltd
Published: 2002
Total Pages: 132
ISBN-13: 9781857038439
DOWNLOAD EBOOKThis is a guide to how to achieve your objectives and raise your profile through effective business writing.
Author: Peter Frederick
Publisher: Pearson UK
Published: 2012-09-26
Total Pages: 132
ISBN-13: 0273746162
DOWNLOAD EBOOKDeveloped from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
Author: Maryann V. Piotrowski
Publisher: Harper Collins
Published: 2011-08-23
Total Pages: 164
ISBN-13: 0062112007
DOWNLOAD EBOOKFrom persuasive memos to complaint letters, sales letters to executive summaries -- this exceedingly useful guide helps the business worker write clearly and in an appropriate format, style and tone. Numerous examples show how to overcome writer's block, organize messages for maximum impact, achieve an easy-to-read style, find an efficient writing system and much more.
Author: Royce Kay Murcherson
Publisher:
Published: 2019-12-31
Total Pages:
ISBN-13: 9781792412783
DOWNLOAD EBOOKAuthor: Patrick Forsyth
Publisher: Book Shaker
Published: 2014-08-08
Total Pages: 134
ISBN-13: 9781781331026
DOWNLOAD EBOOK"In this straightforward and practical book Patrick Forsyth reveals how to define your message clearly and present it powerfully and persuasively. There are proven easy to apply tips and techniques here that will help you achieve the results you want more easily, more certainly and more often."--Publisher.
Author: Tom Sant
Publisher: AMACOM Div American Mgmt Assn
Published: 2012
Total Pages: 289
ISBN-13: 081441785X
DOWNLOAD EBOOKWriting a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: * Essential questions for qualifying opportunities * Ways to "power up" cover letters and executive summaries * Advice for overcoming "value paranoia" * Guidelines for incorporating proof into a proposal * Tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming-and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
