Persuasive Acts

Persuasive Acts

Author: Shari J. Stenberg

Publisher: University of Pittsburgh Press

Published: 2020-03-03

Total Pages: 472

ISBN-13: 0822987511

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In June 2015, Bree Newsome scaled the flagpole in front of South Carolina’s state capitol and removed the Confederate flag. The following month, the Confederate flag was permanently removed from the state capitol. Newsome is a compelling example of a twenty-first-century woman rhetor, along with bloggers, writers, politicians, activists, artists, and everyday social media users, who give new meaning to Aristotle’s ubiquitous definition of rhetoric as the discovery of the “available means of persuasion.” Women’s persuasive acts from the first two decades of the twenty-first century include new technologies and repurposed old ones, engaged not only to persuade, but also to tell their stories, to sponsor change, and to challenge cultural forces that repress and oppress. Persuasive Acts: Women’s Rhetorics in the Twenty-First Century gathers an expansive array of voices and texts from well-known figures including Hillary Rodham Clinton, Malala Yousafzai, Michelle Obama, Lindy West, Sonia Sotomayor, and Chimamanda Ngozi Adichie, so that readers may converse with them, and build rhetorics of their own. Editors Shari J. Stenberg and Charlotte Hogg have complied timely and provocative rhetorics that represent critical issues and rhetorical affordances of the twenty-first century.


The Persuasive Preacher

The Persuasive Preacher

Author: David A. Christensen

Publisher: Wipf and Stock Publishers

Published: 2020-07-16

Total Pages: 194

ISBN-13: 1725266016

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How can we preach persuasively without huckstering, manipulating, or coercing people? Sadly, we are seeing the fall of many pastors not for reasons of sexual immorality, but the pursuit of pride and power. The skillful use of marketing methods creates celebrity pastors who become significant influencers in the evangelical church. The lure of success is seductive, turning pastors into hucksters and Christians into consumers. We need to heed the warnings of the New Testament about the pride of rhetoric and the pursuit of power. David Christensen carefully analyzes the biblical warnings of Paul about the temptations of rhetorical sophistry in the first-century church and applies them to pastoral ministry today. God calls preachers to be ethical and effective persuaders. David develops an ethical grid for pastoral persuasion using principles drawn from the Bible and social science along with practical illustrations from his years of ministry. He calls preachers to be ethical and effective persuaders by emphasizing the centrality of the word of God while depending on the power of the Spirit of God.


A Handbook of Persuasive Tactics

A Handbook of Persuasive Tactics

Author: Joan Mulholland

Publisher: Routledge

Published: 2003-09-02

Total Pages: 409

ISBN-13: 1134878745

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Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.


Persuasive Technology: Development of Persuasive and Behavior Change Support Systems

Persuasive Technology: Development of Persuasive and Behavior Change Support Systems

Author: Harri Oinas-Kukkonen

Publisher: Springer

Published: 2019-04-03

Total Pages: 374

ISBN-13: 3030172872

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This book constitutes the refereed proceedings of the 14th International Conference on Persuasive Technology, PERSUASIVE 2019, held in Limassol, Cyprus, in April 2019. The 29 full papers presented were carefully reviewed and selected from 79 submissions. The papers demonstrate how persuasive technologies can help solve societal issues. They were subsequently grouped in the following topical sections: Terminologies and methodologies; self-monitoring and reflection; systems development process; drones and automotives; ethical and legal aspects; special application domains; motivation and goal setting; personality, age and gender; social support; user types and tailoring.


The Winning Brief: 100 Tips for Persuasive Briefing in Trial and Appellate Courts

The Winning Brief: 100 Tips for Persuasive Briefing in Trial and Appellate Courts

Author: Bryan A. Garner

Publisher: Oxford University Press

Published: 2004-02-13

Total Pages: 534

ISBN-13: 0199826625

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Good legal writing wins court cases. It its first edition, The Winning Brief proved that the key to writing well is understanding the judicial readership. Now, in a revised and updated version of this modern classic, Bryan A. Garner explains the art of effective writing in 100 concise, practical, and easy-to-use sections. Covering everything from the rules for planning and organizing a brief to openers that can capture a judge's attention from the first few words, these tips add up to the most compelling, orderly, and visually appealing brief that an advocate can present. In Garner's view, good writing is good thinking put to paper. "Never write a sentence that you couldn't easily speak," he warns-and demonstrates how to do just that. Beginning each tip with a set of quotable quotes from experts, he then gives masterly advice on building sound paragraphs, drafting crisp sentences, choosing the best words ("Strike pursuant to from your vocabulary."), quoting authority, citing sources, and designing a document that looks as impressive as it reads. Throughout, he shows how to edit for maximal impact, using vivid before-and-after examples that apply the basics of rhetoric to persuasive writing. Filled with examples of good and bad writing from actual briefs filed in courts of all types, The Winning Brief also covers the new appellate rules for preparing federal briefs. Constantly collecting material from his seminars and polling judges for their preferences, the second edition delivers the same solid guidelines with even more supporting evidence. Including for the first time sections on the ever-changing rules of acceptable legal writing, Garner's new edition keeps even the most seasoned lawyers on their toes and writing briefs that win cases. An invaluable resource for attorneys, law clerks, judges, paralegals, law students and their teachers, The Winning Brief has the qualities that make all of Garner's books so popular: authority, accessibility, and page after page of techniques that work. If you're writing to win a case, this book shouldn't merely be on your shelf--it should be open on your desk.


Available Means

Available Means

Author: Joy Ritchie

Publisher:

Published: 2001-07-12

Total Pages: 568

ISBN-13:

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Sappho's prediction came true; fragments of work by the earliest woman writer in Western literate history have in fact survived into the 21st century. But not without peril. Sappho's writing remains only in fragments, partly due to the passage of time, but mostly as a result of systematic efforts to silence women's voices. Sappho's hopeful boast captures the mission of this anthology: to gather together women engaged in the art of persuasion - across differences of race, class, sexual orientation, historical and physical locations - in order to remember that the rhetorical tradition indeed includes them.


Persuasion in Advertising

Persuasion in Advertising

Author: John O'Shaughnessy

Publisher: Psychology Press

Published: 2004

Total Pages: 246

ISBN-13: 9780415322232

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Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.


Acts of Care

Acts of Care

Author: Sara Ritchey

Publisher: Cornell University Press

Published: 2021-03-15

Total Pages: 390

ISBN-13: 1501753541

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In Acts of Care, Sara Ritchey recovers women's healthcare work by identifying previously overlooked tools of care: healing prayers, birthing indulgences, medical blessings, liturgical images, and penitential practices. Ritchey demonstrates that women in premodern Europe were both deeply engaged with and highly knowledgeable about health, the body, and therapeutic practices, but their critical role in medieval healthcare has been obscured because scholars have erroneously regarded the evidence of their activities as religious rather than medical. The sources for identifying the scope of medieval women's health knowledge and healthcare practice, Ritchey argues, are not found in academic medical treatises. Rather, she follows fragile traces detectable in liturgy, miracles, poetry, hagiographic narratives, meditations, sacred objects, and the daily behaviors that constituted the world, as well as in testaments and land transactions from hospitals and leprosaria established and staffed by beguines and Cistercian nuns. Through its surprising use of alternate sources, Acts of Care reconstructs the vital caregiving practices of religious women in the southern Low Countries, reconnecting women's therapeutic authority into the everyday world of late medieval healthcare. Thanks to generous funding from the University of Tennessee, Knoxville, the ebook editions of this book are available as Open Access (OA) volumes from Cornell Open (cornellpress.cornell.edu/cornell-open) and other Open Access repositories.