Emerson and Thoreau are the most celebrated odd couple of nineteenth-century American literature. Appearing to play the roles of benign mentor and eager disciple, they can also be seen as bitter rivals: America's foremost literary statesman, protective of his reputation, and an ambitious and sometimes refractory protege. The truth, Joel Porte maintains, is that Emerson and Thoreau were complementary literary geniuses, mutually inspiring and inspired. In this book of essays, Porte focuses on Emerson and Thoreau as writers. He traces their individual achievements and their points of intersection, arguing that both men, starting from a shared belief in the importance of self-culture, produced a body of writing that helped move a decidedly provincial New England readership into the broader arena of international culture. It is a book that will appeal to all readers interested in the writings of Emerson and Thoreau.
From the beginning, rhetoric has been a productive and practical art aimed at preparing citizens to participate in communal life. Possibilities for this participation are continually evolving in light of cultural and technological changes. The Available Means of Persuasion: Mapping a Theory and Pedagogy of Multimodal Public Rhetoric explores the ways that public rhetoric has changed due to emerging technologies that enable us to produce, reproduce, and distribute compositions that integrate visual, aural, and alphabetic elements. David M. Sheridan, Jim Ridolfo, and Anthony J. Michel argue that to exploit such options fully, rhetorical theory and pedagogy need to be reconfigured.
In today's increasingly polarized political landscape it seems that fewer and fewer citizens hold out hope of persuading one another. Even among those who have not given up on persuasion, few will admit to practicing the art of persuasion known as rhetoric. To describe political speech as "rhetoric" today is to accuse it of being superficial or manipulative. In Saving Persuasion, Bryan Garsten uncovers the early modern origins of this suspicious attitude toward rhetoric and seeks to loosen its grip on contemporary political theory. Revealing how deeply concerns about rhetorical speech shaped both ancient and modern political thought, he argues that the artful practice of persuasion ought to be viewed as a crucial part of democratic politics. He provocatively suggests that the aspects of rhetoric that seem most dangerous--the appeals to emotion, religious values, and the concrete commitments and identities of particular communities--are also those which can draw out citizens' capacity for good judgment. Against theorists who advocate a rationalized ideal of deliberation aimed at consensus, Garsten argues that a controversial politics of partiality and passion can produce a more engaged and more deliberative kind of democratic discourse.
What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, illustrated by Merrily Harpur, rhetoricians Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using copious examples to show how all human communication deploys the time-tested techniques of this elegant and ancient art. "Fascinating" FINANCIAL TIMES. "Beautiful" LONDON REVIEW OF BOOKS. "Rich and Artful" THE LANCET. "Genuinely mind-expanding" FORTEAN TIMES. "Excellent" NEW SCIENTIST. "Stunning" NEW YORK TIMES. Small books, big ideas.
Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior – how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deeper view of rhetoric, one that is aware of the ubiquity of persuasive behavior in nature. Human and nonhuman animals, and even some plants, persuade to survive - to live, love, and cooperate. That this broad spectrum of rhetorical behavior exists in the animal world demonstrates how much we can learn from evolutionary biology. By incorporating scholarship on animal signaling into the study of rhetoric, the author explores how communication has evolved, and how numerous different species of animals employ similar persuasive tactics in order to overcome similar problems. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.
Possession and Persuasion: The Rhetoric of Christian Faith is a rhetorical analysis of Christian history and theology initially prompted by my experience in a fundamentalist Christian sect. The story of this experience is briefly told in the prologue, "The Rhetoric of Surrender," which describes the "surrender" of my life to God through a commitment to an authoritarian Christian sect in Gainesville, Florida, in 1972, when I was a freshman at the University of Florida. I spent the following fifteen years, first, as a student recruit, trainee, and then leader in the founding church in Gainesville, and then, as a recruiter and trainer in other parts of the U.S. until I finally left the movement (now called the International Churches of Christ) in 1987. I subsequently combined graduate study in rhetoric with a continuing interest in biblical and historical scholarship in an effort to understand how my religious experience fit into the broader context of Christian history and theology. I concluded that the New Testament language of faith, originally formulated to persuade hearers of the Christian message by means of understanding, had been radically redefined and its effects rhetorically reengineered by the ecclesiastical Christianity which had gradually emerged after the first century; this process of rhetorical reinvention produced a language of faith that possessed its hearers by means of a mystical form of indoctrination, in the interest of building a religious empire. The degree to which ecclesiastical Christianity, throughout its history, has taken its faith-language seriously--my experience having been produced by a movement that took this language to its logical conclusion --is the degree to which its adherents experience a religious bondage that amounts to the antithesis of the spiritual freedom and social equality of the original experience of Christian faith. Part I, "Faith as Possession," addresses critical changes made by post-apostolic theologians in the apostolic discourse of the New Testament about the message of Jesus, specifically with reference to the rhetorics of "authority" (Chapter One), "knowledge" (Chapter Two), and "justice" (Chapter Three). This rhetorical reengineering of apostolic language facilitated the rise of the institutional Church, which rapidly replaced the apostolic message as the authorized mediator between God and humanity in general and between God and the community of faith in particular. That is, the dynamic of persuasion by an eschatological message was rapidly replaced by the dynamic of possession by an ecclesiastical system. The redefinition and reconceptualization of these apostolic terms amounted to the rhetorical invention of Christianity, a form of Greco-Roman mythology which has little in common with the faith of Jesus as it is revealed in the New Testament. The faith of Christianity became, and continues to be to varying degrees, a form of possession insofar as it consists of, in both a mystical and an institutional sense, belonging to "the Church," which relieves its members of their responsibility for their own identity and destiny. Part II, "Faith as Persuasion," explores the rhetoric of three apostolic ideals, which have generally received little more than lip service by post-apostolic Christianity: "understanding" (Chapter Four), "anticipation" (Chapter Five), and "freedom" (Chapter Six). These concepts are integral to persuasion as the modus operandi of the apostolic Christian faith. Understanding is a prerequisite to authentic persuasion in that persuasion, or belief, without understanding is the essence of possession. In that the meaning and power of the Christian message are a matter of the hope of resurrection to life in the coming kingdom of God, anticipation is the logical response to being understandingly persuaded of the truth of the message. And insofar as internal bondage characterizes life without hope
Witherington provides a much-needed introduction to the ancient art of persuasion and its use within the various New Testament documents. More than just an exploration of the use of the ancient rhetorical tools and devices, this guide introduces the reader to all that went into convincing an audience about some subject. Witherington makes the case that rhetorical criticism is a more fruitful approach to the NT epistles than the oft-employed approaches of literary and discourse criticism. Familiarity with the art of rhetoric also helps the reader explore non-epistolary genres. In addition to the general introduction to rhetorical criticism, the book guides readers through the many and varied uses of rhetoric in most NT documents-not only telling readers about rhetoric in the NT, but showing them the way it was employed. This brief guide book is intended to provide the reader with an entrance into understanding the rhetorical analysis of various parts of the NT, the value such studies bring for understanding what is being proclaimed and defended in the NT, and how Christ is presented in ways that would be considered persuasive in antiquity. - from the introduction
Classical rhetorical techniques can enhance the persuasiveness of Supreme Court opinions by making their language clear, lively, and memorable. This book focuses on three techniques—“invention” (creation of arguments), “arrangement” (organization), and “style” (word choice)—in the work of Oliver Wendell Holmes, Jr., Robert Jackson, Hugo Black, William Brennan, and Antonin Scalia, respectively. The justices featured here contributed to the Court’s rhetorical legacy in different ways, but all five rejected the magisterial opinion style of the eighteenth and nineteenth centuries in favor of a more personal and conversational format. As a result, their opinions have endured, and even modern readers who cannot recall the justices’ names understand and embrace the ideas expressed in their legal writings and apply those ideas to current debates. Practicing lawyers, professors, and students can use this book to study legal writing techniques and make their own writing more persuasive.
