Persuasion and Conversion
Persuasion and Conversion

Author: Torrance Kirby

Publisher: BRILL

Published: 2013-08-22

Total Pages: 239

ISBN-13: 9004253653

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The early modern ‘public sphere’ emerges out of a popular ‘culture of persuasion’ fostered by the Protestant Reformation. By 1600, religious identity could no longer be assumed as ‘given’ within the hierarchical institutions and elaborate apparatus of late-medieval ‘sacramental culture’. Reformers insisted on a sharp demarcation between the inner, subjective space of the individual and the external, public space of institutional life. Gradual displacement of sacramental culture was achieved by means of argument, textual interpretation, exhortation, reasoned opinion, and moral advice exercised through both pulpit and press. This alternative culture of persuasion presupposes a radically distinct notion of mediation. The common focus of the essays collected here is the dynamic interaction of religion and politics which provided a crucible for the emerging modern ‘public sphere’.

Never Before Seen CONVERSION PERSUASION TECHNIQUES
Never Before Seen CONVERSION PERSUASION TECHNIQUES

Author: Bernadette Waugh

Publisher:

Published: 2019-04-25

Total Pages: 157

ISBN-13: 9781095834749

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RECEIVE the POWER of BEHAVIORAL PSYCHOLOGY and TRULY CONNECT in your face-to-face meetings, webinars, advertisements, presentations, and interviews. You will Maximize Sales and Profitability and avoid wasted AD SPEND. TRULY CONNECT and WINwith your 4 PROSPECT TYPES! Discover your own DRIVING FORCE and that of each of your Prospects. TRULY motivate and build team spirit. TheseSECRET TOOLSfrom Neurolinguistics inPERSUASIVE TECHNIQUESwill allow you to receiveHIGH CONVERSIONS IN: CLOSING MORE SALES, KNOWING YOUR RECRUITS and help them on the road to true success, BECOMING A LEADER OF INFLUENCE, RETURNING CUSTOMERS who are loyal to only you. Everyone can advertise, put off a webinar/presentation, conduct an interviewBUT very few really know how to inspire, connect, and close with aCONFIDENT "YES". RECEIVE: A Personal and Team-Building Quiz discovering what Prospect TYPE you are. With this New Insight, you will be taught how to apply it and reach Top Rank in your Company for Sales and Recruiting. With a complete analysis and countless Practical Applications. ATTRACT, CAPTURE through COPYWRITE HYPOTISM, and Keep them MESMERIZED by opening PANDORA'S BOX to Marketing! These INVALUABLE INSIGHTS can "NOT" be found elsewhere. Know your "4 MAIN PROSPECT TYPES" through High CONVERSION PERSUASION TECHNIQUES! Your Author has Disabled DRM for your Marketing Needs.

The Persuasion Code
The Persuasion Code

Author: Christophe Morin

Publisher: John Wiley & Sons

Published: 2018-09-11

Total Pages: 320

ISBN-13: 1119440769

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The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMapTM. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

Smart Persuasion
Smart Persuasion

Author: Philippe AIMÉ

Publisher: Convertize

Published: 2019-03-01

Total Pages: 272

ISBN-13:

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Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.

Persuade
Persuade

Author: Andres Lares

Publisher: John Wiley & Sons

Published: 2021-05-27

Total Pages: 261

ISBN-13: 1119778727

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Transform your ability to persuade and negotiate with this practical new resource In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting. In this important book you'll discover: Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions Real world examples and practical exercises to illustrate and practice the concepts discussed A fun yet rigorous approach of a complex subject that can be practically applied in any business situation Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.

Persuasion in the Digital World
Persuasion in the Digital World

Author: Weslen Carvalho

Publisher: Weslen Lucas Eredes Carvalho

Published: 2024-07-19

Total Pages: 49

ISBN-13:

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Discover how to master the techniques of influence in the information age with this comprehensive guide to digital persuasion. Learn to harness emerging technologies, such as artificial intelligence and augmented reality, to personalize your marketing campaigns while maintaining ethical and transparent practices. This book provides deep insights into the psychology of online behavior, persuasive content strategies, and building a powerful digital identity. Perfect for marketing professionals, entrepreneurs, and anyone interested in maximizing their impact in the digital landscape, this is an indispensable resource for navigating and thriving in the future of online persuasion.

Political Conversion
Political Conversion

Author: Don Waisanen

Publisher: Lexington Books

Published: 2018-04-20

Total Pages: 257

ISBN-13: 1498575730

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Stories of religious conversion have been told for millennia. Yet many prominent figures such as Ronald Reagan, Hillary Clinton, and Rick Perry have also used stories of their change from one political worldview to another as a communication strategy aimed at winning the hearts and minds of the public. This book is about political conversion stories in public discourse, in their evolution from and interactions with religion. From a historical perspective, it charts the development of conversion narratives from religious contexts to their contemporary applications as specifically political messages. Since these narratives continue to be used in the culture wars, this book examines several related autobiographies that contributed to the use of this strategy in contemporary U.S. politics. Each case shows how shifts during the postwar period called for conversion texts under varying guises, and illustrates how and why the majority of these stories have been of conversions from the ideological left to the right. Examining political conversion as a form of public persuasion, Political Conversion ultimately provides insight into what these types of civic-religious stories mean for democratic communication and communities.

Conversion Optimization
Conversion Optimization

Author: Khalid Saleh

Publisher: "O'Reilly Media, Inc."

Published: 2010-11-01

Total Pages: 272

ISBN-13: 9781449397692

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How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

Rhetoric of Conversion in English Puritan Writing from Perkins to Milton
Rhetoric of Conversion in English Puritan Writing from Perkins to Milton

Author: David Parry (Lecturer in English)

Publisher:

Published: 2021

Total Pages: 256

ISBN-13: 9781350165175

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"This rhetorical study of the persuasive practice of English Puritan preachers and writers demonstrates how they appeal to both reason and imagination in order to persuade their hearers and readers towards conversion, assurance of salvation and godly living. Examining works from a diverse range of preacher-writers such as William Perkins, Richard Sibbes, Richard Baxter and John Bunyan, this book maps out continuities and contrasts in the theory and practice of persuasion. Tracing the emergence of Puritan allegory as an alternative, imaginative mode of rhetoric, it sheds new light on the paradoxical question of how allegories such as John Bunyan's The Pilgrim's Progress came to be among the most significant contributions of Puritanism to the English literary canon, despite the suspicions of allegory and imagination that were endemic in Puritan culture. Concluding with reflections on how Milton deploys similar strategies to persuade his readers towards his idiosyncratic brand of godly faith, this book makes an original contribution to current scholarly conversations around the textual culture of Puritanism, the history of rhetoric, and the rhetorical character of theology."--