Persuasion Across Genres
Persuasion Across Genres

Author: Helena Halmari

Publisher: John Benjamins Publishing

Published: 2005

Total Pages: 280

ISBN-13: 9789027253736

DOWNLOAD EBOOK

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

The Ancient Art of Persuasion across Genres and Topics
The Ancient Art of Persuasion across Genres and Topics

Author:

Publisher: BRILL

Published: 2019-11-04

Total Pages: 424

ISBN-13: 9004412557

DOWNLOAD EBOOK

Persuasion has long been one of the major fields of interest for researchers across a wide range of disciplines. The present volume aims to establish a framework to enhance the understanding of the features, manifestations and purposes of persuasion across all Greek and Roman genres and in various institutional contexts. The volume considers the impact of persuasion techniques upon the audience, and how precisely they help speakers/authors achieve their goals. It also explores the convergences and divergences in deploying persuasion strategies in different genres, such as historiography and oratory, and in a variety of topics. This discussion contributes towards a more complete understanding of persuasion that will help to advance knowledge of decision-making processes in varied institutional contexts in antiquity.

Persuasive Genres
Persuasive Genres

Author: S. Surinder Kathpalia

Publisher:

Published: 2021-09

Total Pages:

ISBN-13: 9781032080550

DOWNLOAD EBOOK

"This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the Internet. Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society. This book would be of interest to those studying or researching the topic of genres, and those interested in re-conceptualising the way in which we interpret and understand genres from linguistic and discourse perspectives"--

Persuasion in Self-improvement Books
Persuasion in Self-improvement Books

Author: Jeremy Koay

Publisher: Springer

Published: 2019-02-25

Total Pages: 95

ISBN-13: 3030121496

DOWNLOAD EBOOK

This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona. The author adopts a corpus-driven approach that encompasses an examination of genre analysis and linguistic features such as narrative, pronoun, grammar and structure. The book further draws on insights from original interviews with writers and readers of self-improvement books, as well as people who do not read the genre. It begins by providing a helpful overview of the concepts of ideology and genre. A brief history of self-improvement books and their values and assumptions provide the context for the analysis. Where relevant, linguistic features in self-improvement books are compared with other genres (e.g. academic text, conversation, news). This book will be of interest to students and scholars in the fields of linguistics, culture and media studies.

The Pragmatics of Intercultural and International Communication
The Pragmatics of Intercultural and International Communication

Author: Jan Blommaert

Publisher: John Benjamins Publishing

Published: 1991-01-01

Total Pages: 261

ISBN-13: 9027250162

DOWNLOAD EBOOK

This volume contains a selection of papers from a special session of the International Pragmatics Conference (Antwerp, August 1987) and from the Symposium on Intercultural Communication (Ghent, December 1987). Studying the communicative styles of cultures and social groups, both at the descriptive level and at the level of pragmatic theory construction, should be a target of pragmatics as a discipline. A clear view is needed of the restrictions on adaptability involving potential fields of conflict in intercultural and international communication. As the contributions to this volume demonstrate, very little should be taken for granted in this respect.

Confronting Metaphor in Use
Confronting Metaphor in Use

Author: Mara Sophia Zanotto

Publisher: John Benjamins Publishing

Published: 2008

Total Pages: 336

ISBN-13: 9789027254177

DOWNLOAD EBOOK

It is timely for researchers to approach metaphor as social and situated, as a matter of language and discourse, and not just as a matter of thought. Over the last twenty five years, scholars have come to appreciate in depth the cognitive, motivated and embodied nature of metaphor, but have tended to background the linguistic form of metaphor and have largely ignored how this connects to its role in the discourses in which our lives are constructed and lived. This book brings language and social dimensions into the picture, offering snapshots of metaphor use in real language and in real lives across the very different cultures of Europe and Brazil and contributing to the theorizing of metaphor in discourse.

Persuasion in Public Discourse
Persuasion in Public Discourse

Author: Jana Pelclová

Publisher: John Benjamins Publishing Company

Published: 2018-08-08

Total Pages: 342

ISBN-13: 9027263590

DOWNLOAD EBOOK

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

Research Genres Across Languages
Research Genres Across Languages

Author: Carmen Pérez-Llantada

Publisher: Cambridge University Press

Published: 2021-07-15

Total Pages: 269

ISBN-13: 1108892221

DOWNLOAD EBOOK

At present, Web 2.0 technologies are making traditional research genres evolve and form complex genre assemblage with other genres online. This book takes the perspective of genre analysis to provide a timely examination of professional and public communication of science. It gives an updated overview on the increasing diversification of genres for communicating scientific research today by reviewing relevant theories that contribute an understanding of genre evolution and innovation in Web 2.0. The book also offers a much-needed critical enquiry into the dynamics of languages for academic and research communication and reflects on current language-related issues such as academic Englishes, ELF lects, translanguaging, polylanguaging and the multilingualisation of science. Additionally, it complements the critical reflections with data from small-scale specialised corpora and exploratory survey research. The book also includes pedagogical orientations for teaching/training researchers in the STEMM disciplines and proposes several avenues for future enquiry into research genres across languages.

Communicating Specialized Knowledge
Communicating Specialized Knowledge

Author: Marina Bondi

Publisher: Cambridge Scholars Publishing

Published: 2019-06-13

Total Pages: 233

ISBN-13: 1527535959

DOWNLOAD EBOOK

This book was born out of the idea that domain-specific knowledge has two major dimensions, since, on the one hand, peer-to-peer communication is primarily intended to further research within specific disciplines, while, on the other, domain-external, asymmetric communication of ‘filtered’ knowledge caters to different types of lay-audiences. Collectively, the chapters in the volume take the reader on a journey through knowledge communication and knowledge (re)presentation strategies that are able to successfully disseminate and communicate. The domains under scrutiny are medicine and health, corporate communication, cultural heritage and tourism. A number of issues are addressed at the interface of corpus linguistics, genre studies and multimodal analysis. The variety of questions posed and methods used to explore corpus data will contribute to further debate among scholars in applied linguistics, sociolinguistics, multimodality, media studies and computer-mediated communication.

Persuasion in Specialised Discourses
Persuasion in Specialised Discourses

Author: Olga Dontcheva-Navratilova

Publisher: Springer Nature

Published: 2020-12-10

Total Pages: 366

ISBN-13: 3030581632

DOWNLOAD EBOOK

This book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad’s (2009) model for contextualising interaction in specialised discourses, Bell’s (1997) framework for the analysis of participants roles, Swales’ (1990) genre analysis approach for considering genre constraints and Hyland’s (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies.