Perspectives on International Marketing - Re-issued (RLE International Business)
Perspectives on International Marketing - Re-issued (RLE International Business)

Author: Stanley Paliwoda

Publisher: Routledge

Published: 2013-01-04

Total Pages: 393

ISBN-13: 1135126674

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Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

Perspectives on International Marketing - Re-issued (RLE International Business)
Perspectives on International Marketing - Re-issued (RLE International Business)

Author: Stanley Paliwoda

Publisher: Routledge

Published: 2013-01-04

Total Pages: 394

ISBN-13: 1135126666

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Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

International Marketing (RLE International Business)
International Marketing (RLE International Business)

Author: Colin Gilligan

Publisher: Routledge

Published: 2013-01-04

Total Pages: 330

ISBN-13: 1135133867

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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

Research in International Marketing (RLE International Business)
Research in International Marketing (RLE International Business)

Author: Peter W Turnbull

Publisher: Routledge

Published: 2013-04-02

Total Pages: 393

ISBN-13: 1135124353

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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

International Marketing (RLE International Business)
International Marketing (RLE International Business)

Author: Simon Majaro

Publisher: Routledge

Published: 2013-01-04

Total Pages: 314

ISBN-13: 1135133654

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Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.

Applied Marketing
Applied Marketing

Author: Rochelle Grayson

Publisher: John Wiley & Sons

Published: 2021-06-21

Total Pages: 386

ISBN-13: 1119713269

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Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.

International Business
International Business

Author: Donald A. Ball

Publisher: McGraw-Hill/Irwin

Published: 1990

Total Pages: 828

ISBN-13:

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Written for the first course in international business taken either at the undergraduate level or in an MBA pro- gram. Begin by describing the nature of international business and the three environments in which an international businessperson works.