Marketing

Marketing

Author: Michael John Baker

Publisher: Taylor & Francis

Published: 2001

Total Pages: 730

ISBN-13: 9780415249881

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Business Management and Communication Perspectives in Industry 4.0

Business Management and Communication Perspectives in Industry 4.0

Author: Özbebek Tunç, Ay?egül

Publisher: IGI Global

Published: 2019-07-26

Total Pages: 354

ISBN-13: 1522594183

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Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow’s business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.


Asian Business and Management

Asian Business and Management

Author: Harukiyo Hasegawa

Publisher: Bloomsbury Publishing

Published: 2019-08-28

Total Pages: 277

ISBN-13: 1352007436

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The third edition of this core textbook, edited and contributed to by recognised international authorities on the subject, outlines the critical contextual and theoretical issues of business and management in Asia and offers a fresh, topical analysis of management in the major Asian nations. Featuring an accessible two-part structure and updated with the latest research, the book will enable students to assess Asian management systems and the strategies adopted by corporations and governments. The text's thought-provoking teaching and learning tools guide students through a number of the key topics in the field, including globalization, regionalism, corporate social responsibility, ethics, ecological issues, industrial relations and sustainability. This is an ideal textbook for upper-level undergraduates and MBA students studying modules in Asian Business and Management. In addition, it is an essential text for managers and executives seeking a more realistic understanding of business and management in Asia as an evolving adaptive system. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/asian-business-and-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.


Asian Business and Management

Asian Business and Management

Author: Harukiyo Hasegawa

Publisher: Red Globe Press

Published: 2014-05-19

Total Pages: 388

ISBN-13: 9780230367388

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The second edition of this core textbook, edited and contributed to by recognised international authorities on the subject, outlines the critical contextual and theoretical issues of business and management in Asia and offers a fresh, topical analysis of management in the major Asian nations. Featuring an accessible two-part structure and updated with the latest research, the book will enable students to assess Asian management systems and the strategies adopted by corporations and governments. The text’s thought-provoking teaching and learning tools guide students through a number of the key issues in the field, including globalization, regionalism, corporate social responsibility, ethics and sustainability. This is an ideal textbook for upper-level undergraduates and MBA/MA students studying modules in Asian Business and Management. In addition, it is an essential text for managers and executives seeking a more realistic understanding of business and management in Asia as an evolving adaptive system.


Digital Product Management, Technology and Practice: Interdisciplinary Perspectives

Digital Product Management, Technology and Practice: Interdisciplinary Perspectives

Author: Strader, Troy J.

Publisher: IGI Global

Published: 2010-09-30

Total Pages: 315

ISBN-13: 1616928794

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"This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by publisher.


Perspectives on Corporate Citizenship

Perspectives on Corporate Citizenship

Author: Jörg Andriof

Publisher: Routledge

Published: 2017-09-29

Total Pages: 333

ISBN-13: 1351282352

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A number of disparate but interconnected forces such as deregulation and globalization, rapid advances in communications technology and the rise in the power of the consumer and civil society have now combined to bring corporate responsibility to prominence in many corporate boardrooms. In this information age, the ramifications of not addressing best practice in environment, workplace, marketplace and community could range from bad press coverage to complete market exclusion. These are perilous times for the social construct of modern capitalism.In today's society successful companies will increasingly be those that recognize that they have responsibilities to a range of stakeholders that go beyond compliance with the law. If in the past the focus was on enhancing shareholder value, now it is on engaging stakeholders for long-term value creation. This does not mean that shareholders are not important, or that profitability is not vital to business success, but that in order to survive and be profitable a company must engage with a range of stakeholders whose views may vary greatly. If in the past corporate social responsibility was simply seen as profitability plus compliance plus philanthropy, now responsible corporate citizenship means companies being more aware of and understanding the societies in which they operate. This means senior executives and managers being able to deal with a wide range of issues including greater accountability, human rights abuses, sustainability strategies, corporate governance codes, workplace ethics, stakeholder consultation and management.The aim and scope of Perspectives on Corporate Citizenship is to help capture and distil these and other emerging trends in terms of content, context and processes, in one concise volume. With contributions from the *crème de la crème* of leading thinkers from around the world, Perspectives on Corporate Citizenship is essential reading for students, scholars and all serious thinkers on one of the most critical issues of our time.