People and Products
People and Products

Author: Allan J. Kimmel

Publisher: Routledge

Published: 2015-03-05

Total Pages: 321

ISBN-13: 1317607503

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By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of; design and form and how they facilitate product usage; technological developments and the ways they have changed how consumers interact with products; product disposal and sustainability; emerging and future trends in consumer behavior and product development and design. This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.

Personalities and Products
Personalities and Products

Author: Edd Applegate

Publisher: Praeger

Published: 1998-01-21

Total Pages: 198

ISBN-13:

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Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

Brand Naming
Brand Naming

Author: Rob Meyerson

Publisher: Business Expert Press

Published: 2021-12-14

Total Pages: 233

ISBN-13: 1637421567

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You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Pleasure With Products
Pleasure With Products

Author: William S. Green

Publisher: CRC Press

Published: 2002-04-18

Total Pages: 392

ISBN-13: 1134560397

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The last five years have seen a major paradigm shift in the role of human factors in product design. Previously this was seen as pertaining almost exclusively to product usability, but new recognition is being given to "pleasure-based" human factors. This emphasizes the holistic nature of the experience of person-product interaction. While traditio

Designing Pleasurable Products
Designing Pleasurable Products

Author: Patrick W. Jordan

Publisher: CRC Press

Published: 2002-08-22

Total Pages: 228

ISBN-13: 9780415298872

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Human factors considerations are increasingly being incorporated into the product design process. Users are seen more as being important factors in the overall look and usability of products than just as passive users. We are now treated as cognitive and physical components of the person/product system. The author, who is one of the leading lights in the field of cognitive ergonomics, looks at approaches that assume that if a task can be accomplished with a reasonable degree of efficiency and within acceptable levels of comfort, then the product can be seen as fitting to the user. In this book it is argued that in practice these approaches can be dehumanizing. People are more than merely physical and cognitive processors. They have hopes, fears, dreams, values and aspirations, indeed these are the very things that make us human. Designing Pleasurable Products looks both at and beyond usability, considering how products can appeal to use holistically, leading to products that are a joy to own.

Personality Traits
Personality Traits

Author: Gerald Matthews

Publisher: Cambridge University Press

Published: 2009-10-29

Total Pages: 601

ISBN-13: 113948351X

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Now in its third edition, this dynamic textbook analyses the traits fundamental to human personality: what they are, why they matter, their biological and social foundations, how they play out in human life and their consequences for cognition, stress and physical and mental health. The text also considers the applications of personality assessment in clinical, educational and occupational settings, providing the reader with a detailed understanding of the whole field of personality traits. This edition, now with improved student features, includes the latest research from behavioural genetics, neuroscience, social psychology and cognitive science, assesses the impact of new research techniques like brain imagery, and provides additional content on positive aspects of traits and practical uses of personality assessment. This is an essential textbook for students taking courses in personality and individual differences and also provides researchers and practitioners with a coherent, up-to-date survey of this significant area.

Improving Marketing Strategies for Private Label Products
Improving Marketing Strategies for Private Label Products

Author: Arslan, Yusuf

Publisher: IGI Global

Published: 2019-09-20

Total Pages: 407

ISBN-13: 1799802590

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With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Inspiring Accounts of These Powerful Personalities
Inspiring Accounts of These Powerful Personalities

Author: Mahesh Sharma

Publisher: Prabhat Prakashan

Published:

Total Pages:

ISBN-13:

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This Combo Collection (Set of 3 Books) includes All-time Bestseller Books. This anthology contains: The Life and Times of Steve Jobs The Life and Times of Warren Buffett The Life and Times of Bill Gates

Self-Congruity
Self-Congruity

Author: M. Joseph Sirgy

Publisher: Praeger

Published: 1986-08-05

Total Pages: 256

ISBN-13:

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Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.