Personal Brand Creation in the Digital Age
Personal Brand Creation in the Digital Age

Author: Mateusz Grzesiak

Publisher: Springer

Published: 2018-03-20

Total Pages: 198

ISBN-13: 3319696971

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Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.

Personal Branding in the Digital Age
Personal Branding in the Digital Age

Author: Francine Beleyi

Publisher:

Published: 2017-11-26

Total Pages:

ISBN-13: 9781999925901

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What does it take to thrive in the digital age as a professional, expert or business owner? 81% of all buyers turn to the Internet to research the products and services they want to purchase. The question is: can you make yourself stand out during this search? This is where your 'personal brand' comes in. But how do you sell when you are the product? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: -Why are some people constantly given lucrative opportunities, advance faster in life, and are out there crushing it? -How to identify and package the unique value you can offer to others, and deliver it consistently? -How to build credibility as an expert in your chosen speciality and attract lucrative opportunities rather than chase them? As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine found common patterns distilled in an easy and clear framework, YEANICC TM, with seven pillars anyone can use to lead in their chosen field and get highly paid. Each of the pillars is illustrated by real life stories, case studies, expert tips, thought-provoking exercises and action steps you can implement right now. If you've ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this book is for you. Best of all, you are not left alone. A link to free resources, training and support is included in the book.

Digital You
Digital You

Author: William Arruda

Publisher: ASTD

Published: 2019

Total Pages: 0

ISBN-13: 9781949036756

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A successful personal brand is based on authenticity. In Digital You: Real Personal Branding in the Virtual Age, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous.

Known
Known

Author: Mark Schaefer

Publisher:

Published: 2017-01-28

Total Pages: 256

ISBN-13: 9780692816066

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In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.

Brand Storytelling in the Digital Age
Brand Storytelling in the Digital Age

Author: S M A Moin

Publisher: Springer Nature

Published: 2020-10-26

Total Pages: 113

ISBN-13: 3030590852

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Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.

Personal Connections in the Digital Age
Personal Connections in the Digital Age

Author: Nancy K. Baym

Publisher: John Wiley & Sons

Published: 2015-08-04

Total Pages: 214

ISBN-13: 0745695973

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The internet and the mobile phone have disrupted many of our conventional understandings of ourselves and our relationships, raising anxieties and hopes about their effects on our lives. In this second edition of her timely and vibrant book, Nancy Baym provides frameworks for thinking critically about the roles of digital media in personal relationships. Rather than providing exuberant accounts or cautionary tales, it offers a data-grounded primer on how to make sense of these important changes in relational life Fully updated to reflect new developments in technology and digital scholarship, the book identifies the core relational issues these media disturb and shows how our talk about them echoes historical discussions about earlier communication technologies. Chapters explore how we use mediated language and nonverbal behavior to develop and maintain communities, social networks, and new relationships, and to maintain existing relationships in our everyday lives. The book combines research findings with lively examples to address questions such as: Can mediated interaction be warm and personal? Are people honest about themselves online? Can relationships that start online work? Do digital media damage the other relationships in our lives? Throughout, the book argues that these questions must be answered with firm understandings of media qualities and the social and personal contexts in which they are developed and used. This new edition of Personal Connections in the Digital Age will be required reading for all students and scholars of media, communication studies, and sociology, as well as all those who want a richer understanding of digital media and everyday life.

Platform
Platform

Author: Cynthia Johnson

Publisher: Lorena Jones Books

Published: 2019-02-05

Total Pages: 226

ISBN-13: 0399581391

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The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

Personal Branding in the Digital Age
Personal Branding in the Digital Age

Author:

Publisher: Cybellium

Published: 2024-10-26

Total Pages: 223

ISBN-13: 1836797451

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Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities

Author: Ekhlassi, Amir

Publisher: IGI Global

Published: 2018-01-12

Total Pages: 198

ISBN-13: 1522551441

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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

Unleash Your Brand: Mastering Personal Branding in the Digital Age
Unleash Your Brand: Mastering Personal Branding in the Digital Age

Author: Dizzy Davidson

Publisher: Pure Water Books

Published: 2024-09-21

Total Pages: 52

ISBN-13:

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Are you struggling to fully understand personal branding? Do you find it challenging to stand out in the crowded digital landscape? You’re not alone! “Unleash Your Brand: Mastering Personal Branding in the Digital Age” is your ultimate guide to overcoming these challenges and building a powerful personal brand that resonates. Benefits of Reading This Book: Unlock Your Potential: Discover your unique strengths and how to showcase them effectively. Master Digital Tools: Learn to leverage the latest digital tools for efficient brand building. Create Impactful Content: Develop engaging content that captures your audience’s attention. Build a Strong Online Presence: Establish a consistent and authentic digital footprint. Expand Your Network: Connect with influencers and build a supportive community. This book is packed with actionable insights and practical tips to help you understand and utilize personal branding effectively. Whether you’re a budding entrepreneur, a seasoned professional, or someone looking to reinvent themselves, this book provides the tools and strategies you need to succeed. Why This Book is Essential: Comprehensive Guide: Covers all aspects of personal branding in the digital age. Expert Advice: Insights from industry leaders and successful personal brands. Step-by-Step Approach: Easy-to-follow instructions and real-life examples. Future-Proof Your Brand: Stay ahead of the curve with the latest trends and technologies. Viral Bullet Points: Identify Your Unique Value Proposition Craft a Compelling Personal Narrative Utilize Digital Tools for Content Creation Engage with Your Audience on Social Media Monitor and Adapt Your Brand Strategy Call to Action: Don’t miss out on the opportunity to transform your personal brand and stay ahead in the digital age. Get your copy of “Unleash Your Brand: Mastering Personal Branding in the Digital Age” today and unlock the benefits of personal branding for your journey!