Data-Driven Approaches for Effective Managerial Decision Making
Data-Driven Approaches for Effective Managerial Decision Making

Author: Anubha

Publisher: IGI Global

Published: 2023-05-08

Total Pages: 354

ISBN-13: 1668475707

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In today’s competitive market, a manager must be able to look at data, understand it, analyze it, and then interpret it to design a smart business strategy. Big data is also a valuable source of information on how customers interact with firms through various mediums such as social media platforms, online reviews, and many more. The applications and uses of business analytics are numerous and must be further studied to ensure they are utilized appropriately. Data-Driven Approaches for Effective Managerial Decision Making investigates management concepts and applications using data analytics and outlines future research directions. The book also addresses contemporary advancements and innovations in the field of management. Covering key topics such as big data, business intelligence, and artificial intelligence, this reference work is ideal for managers, business owners, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

Information Management
Information Management

Author: Shuliang Li

Publisher: Springer Nature

Published: 2024

Total Pages: 506

ISBN-13: 3031643593

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This book constitutes the refereed proceedings of the 10th International Conference on Information Management, ICIM 2024, held in Cambridge, UK, during March 8-10, 2024. The 26 full papers and 12 short papers included in this book were carefully reviewed and selected from 139 submissions. They were organized in topical sections as follows: data based information systems and security management, design and development of digital information platform based on AI, knowledge based technological innovation and management, data oriented recommendation system and information management, process optimization and management in modern integrated information systems, intelligent information system and platform construction.

PRODUCT MANAGEMENT IN INDIA
PRODUCT MANAGEMENT IN INDIA

Author: RAMANUJ MAJUMDAR

Publisher: PHI Learning Pvt. Ltd.

Published: 2007-12-19

Total Pages: 330

ISBN-13: 8120333837

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This completely revised and updated text, now in its Third Edition, continues to explain the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product. Divided into three parts, the book provides, in Part I, a macro perspective of the Indian market. Part II offers an analytical discussion interspersed with vivid illustrations on conceptual issues like branding, segmentation, positioning and differentiation. Part III features several new products; it also provides latest information on the products presented in the earlier edition. In addition, it analyzes the current market situation prevailing for a particular product in India. Finally, here, each chapter shows how leading companies are successfully marketing the particular product in the Indian market. WHAT IS NEW IN THIS EDITION : The new edition incorporates the challenges offered by many new trends like growth of modern trade, explosion of the media, and the increasing influence of rural market in India. Chapters on The Indian Market: Emerging Panorama, and New Marketing Challenges expose the students to contemporary concepts and examples. Part III offers new chapters on market analysis on products such as Tea, Soft Drinks, Chocolates, Malted Beverages, Packaged Drinking Water, Tooth-Paste, Detergents, Fairness Cream, Footwear, Mobile Phones, and Digital Camera. Besides, it gives up-to-date background information for other products covered in the earlier edition. The Student CD contains a set of PowerPoint Presentations (PPTs) of 20 products. This well-established study has been widely adopted as a textbook in MBA programmes across the country. The Third Edition is more profusely illustrated with exhibits, diagrams and PPTs, and should be of immense utility and worth to the students of management as well as practising brand managers and executives in the advertising arena.

Senior Citizens’ Perceptions on E-banking Services
Senior Citizens’ Perceptions on E-banking Services

Author: Dr. Lakshman K.

Publisher: Exceller Books

Published:

Total Pages: 120

ISBN-13:

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Senior Citizens' Perceptions On E-Banking Services presents the evolution of banking, the influence of information and communication technologies on banking and its products, and the quintessential role played by computer science in fulfilling banks' marketing objective of servicing senior customers at a lower cost, reaping more profits. It also highlights the use of advanced statistics and computer science to measure, mitigate and manage various risks associated with banks' business with its customers and other banks. In addition, the book reveals the growing influence of customer relationship management and data mining in tackling various marketing-related problems and fraud detection problems in the banking industry. Over recent years there has been a lack of a comprehensive and accessible textbook that deals with the broad spectrum of banking issues. This book will be insightful for students, academicians, and banking professionals.

Emerging Trends in Global Management and Information Technology
Emerging Trends in Global Management and Information Technology

Author: Dr. Ketaki Sheth

Publisher: Allied Publishers

Published: 2019-11-20

Total Pages: 348

ISBN-13: 8194290368

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This book is a compendium of papers presented in the International Conference on Emerging Global Economic Situation: Impact on Trade and Agribusiness in India. The book covers thirty four papers covering the emerging trends in global management and information technology. This book will be very useful for all those are interested in issues related to global management and information technology.

Handbook of Research on Disruptive Innovation and Digital Transformation in Asia
Handbook of Research on Disruptive Innovation and Digital Transformation in Asia

Author: Ordóñez de Pablos, Patricia

Publisher: IGI Global

Published: 2021-05-28

Total Pages: 661

ISBN-13: 1799864782

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With new technologies constantly being created, implemented, and sold, it is a robust opportunity for companies to hop on board with the latest digital trends. With the business world undergoing rapid changes and advancements in current times, the transformation process has been rapid and the disruptions significant. This has created a culture of innovation and a plethora of available business opportunities, especially when focused on Central Asia, Southeast Asia, and East Asia. Along with these innovative technologies and new opportunities in the business world comes challenges and trends within the Asian region that require more attention and advanced research to fully understand this digital transformation era and the resulting impacts, challenges, and solutions. The Handbook of Research on Disruptive Innovation and Digital Transformation in Asia addresses key topics for understanding business opportunities in Asia, covering a variety of challenges and nations in the Asian region from technological disruption and innovation to connectivity and economic corridors in Asia, Islamic finance and tourism, and more. Due to its innovative topics and approaches, geographical focus, and methodologies, the chapters provide readers with a unique value in bringing new perspectives to understanding emerging businesses and challenges in Asia. This book is ideal for professors in academia, deans, students, politicians, policymakers, corporate heads of firms, senior general managers, managing directors, information technology directors and managers, and researchers.

Global Marketing Management
Global Marketing Management

Author: Masaaki (Mike) Kotabe

Publisher: John Wiley & Sons

Published: 2020-01-09

Total Pages: 770

ISBN-13: 1119563119

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Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.