Winning In Service Markets: Success Through People, Technology And Strategy

Winning In Service Markets: Success Through People, Technology And Strategy

Author: Jochen Wirtz

Publisher: World Scientific

Published: 2016-12-12

Total Pages: 704

ISBN-13: 1944659072

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Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.


Hospitality and Service

Hospitality and Service

Author: Harry Katzan Jr.

Publisher: iUniverse

Published: 2020-12-28

Total Pages: 120

ISBN-13: 1663215782

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This book is a continuation of the study of service for beginning students of the subject and for persons that just want to know what it is. It is easy reading, suitable for a travel read or a beach read. It could serve as a source book for a person writing a bachelor’s thesis. It could be useful for a manager whose service employees are not performing up to par. Millions of dollars are wasted every year by businesses, even though, they are first rate, their hospitality people act like unruly rascals. How do you start a service business? I wouldn’t like to start one or bring one back after the misery of the pandemic world we have experienced in the past few years. What about the next few years? Politicians are constantly under fire, because they are perceived to be concerned with their own well being, instead of their constituency. What kind of service is the media providing, when they produce fiction rather than fact? Look at advertising and professional sports. Do you believe any of that stuff they produce in the way of news. This book is for the youngster who asks what his mother or father does all day. Do they just push people around, or do they help people achieve their true worth to the business or organization they represent. What about the car dealer that is constantly scrambling around for new business? What about some of the new stuff in business technology? Do we even know what we don’t know? This book is for all of the above. I sincerely hope the book is a service to you. The Author December 17, 2020


Services Marketing: People, Technology, Strategy (Eighth Edition)

Services Marketing: People, Technology, Strategy (Eighth Edition)

Author: Jochen Wirtz

Publisher: World Scientific Publishing Company

Published: 2016-03-29

Total Pages: 801

ISBN-13: 194465903X

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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.


The Handbook of Attitudes

The Handbook of Attitudes

Author: Dolores Albarracin

Publisher: Psychology Press

Published: 2014-04-04

Total Pages: 1289

ISBN-13: 1135626162

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This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications, the handbook also features an innovative chapter on implicit versus explicit attitudes. With contributions from the top specialists, this handbook features unique collaborations between researchers, some who have never before worked together. Every writer was encouraged to work from as unbiased a perspective as possible. A "must have" for researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, the handbook will also serve as an excellent reference for advanced courses on attitudes in a variety of departments.


Dangerous Jokes

Dangerous Jokes

Author: Claire Horisk

Publisher: Oxford University Press

Published: 2024

Total Pages: 233

ISBN-13: 0197691498

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Dangerous Jokes develops a new theory about how humor in ordinary conversations communicates prejudice and reinforces social hierarchies, drawing on the author's expertise in philosophy of language and on evidence from sociology, law and cognitive science. It explains why jokes are more powerful than ordinary speech at conveying demeaning messages, and it gives a new account of listening, addressing the morality of telling, listening to, being amused by, and laughing at demeaning jokes.


Psychology: Australia and New Zealand with Online Study Tools 12 Months

Psychology: Australia and New Zealand with Online Study Tools 12 Months

Author: Douglas A. Bernstein

Publisher: Cengage AU

Published: 2017-09-18

Total Pages: 1016

ISBN-13: 0170386309

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Psychology 2ed will support you to develop the skills and knowledge needed for your career in psychology and within the professional discipline of psychology. This book will be an invaluable study resource during your introductory psychology course and it will be a helpful reference throughout your studies and your future career in psychology. Psychology 2ed provides you with local ideas and examples within the context of psychology as an international discipline. Rich cultural and indigenous coverage is integrated throughout the book to help your understanding. To support your learning online study tools with revision quizzes, games and additional content have been developed with this book.


Methodological Advances in Experimental Philosophy

Methodological Advances in Experimental Philosophy

Author: Eugen Fischer

Publisher: Bloomsbury Publishing

Published: 2019-03-21

Total Pages: 351

ISBN-13: 1350069019

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Until recently, experimental philosophy has been associated with the questionnaire-based study of intuitions. This volume brings together established and emerging research leaders from several areas of experimental philosophy to explore how new empirical methods from the behavioural sciences and digital humanities can contribute to philosophical debates. Each chapter offers an accessible overview of these exciting innovations, demonstrating their application in a key area of philosophy and discussing their strengths and limitations. Methods covered include eye tracking, virtual reality technology, neuroimaging, statistical learning and experimental economics as well as corpus linguistics, visualisation techniques and data and text mining. The volume explores their use in moral philosophy and moral psychology, epistemology, philosophy of science, metaphysics, philosophy of language, philosophy of mind and the history of ideas. Methodological Advances in Experimental Philosophy is essential reading for undergraduates, graduate students and researchers working in experimental philosophy.