Social Media Measurement and Management

Social Media Measurement and Management

Author: Jeremy Harris Lipschultz

Publisher: Routledge

Published: 2019-06-25

Total Pages: 298

ISBN-13: 1351108050

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This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders.


Illinois Construction Law

Illinois Construction Law

Author: Daniel Meyer

Publisher: Wolters Kluwer

Published: 2003-01-30

Total Pages: 544

ISBN-13: 9780735535176

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Illinois Construction Law is the only resource that covers Illinois construction projects chronologically and completely, from beginning to end. This guide is packed with valuable insights for lawyers and laypersons alike on the widest variety of topics, including: Public and Private Bidding Project Delivery and Key Contract Terms No-Damage -for-Delay Clauses Pay-When-Paid Clauses Indemnity Clauses And The Anti-Indemnity Act Kotecki And The Waiver of Workersiquest; Compensation Protection Licensing of Design Professionals Bonding Requirements and Surety Claims Arising out of the Project, including Delay Claims the Still-emerging Economic Loss Doctrine Claims Analysis from a Practical Perspective Alternative Dispute Resolution Techniques and much more. Illinois Construction Law cuts To The core of the issues that confront this industry every day, allowing you to identify opportunities and avoid pitfalls. With citations to key cases, analyses of the factual circumstances underlying numerous decisions, and syntheses of multiple rulings, this singular resource strives For The clearest statement of the law wherever possible. Whether you are a project manager or a construction litigator, Illinois Construction Law will save you time and money by guiding you to reliable answers iquest; quickly!


Social Feminism, Labor Politics, and the Law

Social Feminism, Labor Politics, and the Law

Author: Sybil Lipschultz

Publisher: Routledge

Published: 2013-02-01

Total Pages: 295

ISBN-13: 1136070427

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Equal rights for women in the workplace is a critical aspect of the twentieth century civil rights movement, as well as an issue of academic and public interest. Bringing together legal rulings and commentary, this three-volume collection documents the development of legal protections for women in the workplace. The comprehensive coverage encompasses the major legal and constitutional issues, including the legal arguments that lead to the reduction of working hours for women and the argumentation that framed the debates over minimum wage legislation. The set also presents more contemporary issues of gender equality versus gender difference, in matters such as maternity leave and health hazards in the workplace for pregnant women. As the interest in the intersection of law and women's studies surges, this important new collection will become an essential guide to students and scholars, as well as lay readers. This volume is available on its own or as part of the three-volume set, Women, the Law, and the Workplace.. For a complete list of the volume titles in this set, see the listing for Women, the Law, and the Workplace