Paul Ricard
Paul Ricard

Author: Robert Murphy

Publisher: Weldon Owen

Published: 2018-12-11

Total Pages: 0

ISBN-13: 9781681884462

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The biography of Paul Ricard—whose eponymous company Pernod Ricard produced and popularized pastis, an anise aperitif from his native Marseille—embodies a wonderfully rich business success story of the 20th century. Overcoming significant adversity amid the turmoil of the 1930s, Ricard built a renowned premium spirits brand, parlaying the beauty and mystique of Provence into a worldwide libation. A savvy marketer and maverick, Paul Ricard started a company in Marseille, France, to introduce pernod, the beloved local aperitif, to the world. With its striking, colorful branding that evoked sunny Provence, the company thrived until the arrival of World War II, when Ricard was forced to close down operations. Ever the entrepreneur, he pivoted to agriculture and built up a successful rice farm from scratch. After the war, Ricard rebuilt his brand anew and lay the groundwork for the global leader it is today. This is the story of Ricard’s extraordinary life, a timeless tale of adventure, business prowess, and endless adaptability. In addition to his successful spirits company, Ricard opened a popular racecar circuit; transformed Mediterranean islands into vacation destinations; and pursued his lifelong love of painting. With endless optimism, strategic acumen, and unwavering determination, Ricard navigated his way through turbulent political and economic times to create a successful business that has stood the test of time and now includes more than 35 international brands, from Absolut Vodka to Chival Regal.

And Now What?
And Now What?

Author: Guido Stein

Publisher: Emerald Group Publishing

Published: 2017-12-08

Total Pages: 385

ISBN-13: 1787435261

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When you start a new managerial role, there is an inevitable contrast between what you believed you would find and what you’re actually faced with. And Now What? helps you manage this gap between expectation and reality, ensuring that you get off to the best possible start in your new job.

Women on Corporate Boards and in Top Management
Women on Corporate Boards and in Top Management

Author: Colette Fagan

Publisher: Springer

Published: 2012-05-09

Total Pages: 308

ISBN-13: 0230307736

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This book examines the international trends and associated developments in gender equality policy including corporate governance such as gender quotas. International comparative analysis is combined with detailed analysis of eight European countries with different policy regimes and trajectories.

Popular Mechanics
Popular Mechanics

Author:

Publisher:

Published: 1981-07

Total Pages: 160

ISBN-13:

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Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

The New Strategic Brand Management
The New Strategic Brand Management

Author: Jean-Noël Kapferer

Publisher: Kogan Page Publishers

Published: 2008

Total Pages: 576

ISBN-13: 0749450851

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Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.

The Restaurant, A Geographical Approach
The Restaurant, A Geographical Approach

Author: Olivier Etcheverria

Publisher: John Wiley & Sons

Published: 2020-03-31

Total Pages: 314

ISBN-13: 1119721350

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This book analyzes the way in which restaurants are geographical objects that reveal locational logics and strategies, and how restaurants weave close relationships with the space in which they are located. Originating from cities, restaurants feed off the urban environment as much as they feed it ? participating in the qualification, differentiation and hierarchy of cities. Indeed, restaurants in both the city and the countryside maintain a dialogical relationship with tourism. They can be vital players in the establishment of emerging types of gourmet tourism, sometimes even constituting as gourmet tourist destinations in their own right. They participate in the establishment of necessary conditions for local development. Some restaurants are even praised as historic sites, recognized as part of the local heritage, which reinforces their localization and their identity as a gourmet tourist destination.

Popular Science
Popular Science

Author:

Publisher:

Published: 1981-03

Total Pages: 156

ISBN-13:

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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

The Montenegrin Adriatic Coast
The Montenegrin Adriatic Coast

Author: Aleksandar Joksimović

Publisher: Springer Nature

Published: 2021-06-23

Total Pages: 620

ISBN-13: 3030775135

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This is the first of two volumes that together provide an integrated picture of the Montenegrin Adriatic coast, presenting the natural components of the system as well as the chemical composition and chemical processes in the extended area. This book describes the biology and ecology of the high seas of the Montenegrin coast, with a special focus on their biodiversity, flora and fauna, fisheries, mariculture, marine reptiles and mammals. The data has been collected through national and international projects over the last few decades and provides the reader with models and recommendations for the protection of this vital region of the Adriatic coast, as well as scientific recommendations for the sustainable use of its biological resources. Given the breadth and depth of its coverage, the book offers an invaluable source of information for researchers, students and environmental managers alike.