German typographer Paul Renner is best known as the designer of the typeface Futura, which stands as a landmark of modern graphic design. This is the first study of Renner's typographic career, detailing his life and work to reveal the breadth of his accomplishment and influence.
It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.
This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.
If you seem like your hunger for new fonts is insatiable, then Indie Fonts 2 is the book for you. It is the second installment in RockportÆs Indie Fonts series and brings you even more fonts to choose from. DonÆt settle for ordinary fonts when you can capture your readerÆs attention with an original font that hasnÆt been become overused and boring. Indie Fonts 2 includes more than 1600 diverse fonts from 19 of todayÆs hottest digital type foundries and features the best work of these designers. This comprehensive collection helps designers do their jobs even better by providing some of the highest quality fonts available today. The type styles range from the best of Matthew CarterÆs classic designs to the latest irreverence of ingoFonts. Designers searching for unique typefaces will find what they are looking for, whether historical revivals or futuristic techno faces.
New in paperback!If you seem like your hunger for new fonts is insatiable, thenIndie Fonts 2is the book for you. It is the second installment in Rockport's Indie Fonts series and brings you even more fonts to choose from. Don't settle for ordinary fonts when you can capture your reader's attention with an original font that hasn't been become overused and boring.Indie Fonts 2includes more than 1600 diverse fonts from 19 of today's hottest digital type foundries and features the best work of these designers. This comprehensive collection helps designers do their jobs even better by providing some of the highest quality fonts available today.The type styles range from the best of Matthew Carter's classic designs to the latest irreverence of ingoFonts. Designers searching for unique typefaces will find what they are looking for, whether historical revivals or futuristic techno faces.
Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.