Patterns of Middle Class Consumption in India and China comes as a fresh addition to the growing interest in the long neglected sphere of urban studies. The book provides a mine of information on state and society in the two countries and should be essential reading for all engaged with varied reflections on contemporary urban society.
In Driving toward Modernity, Jun Zhang ethnographically explores the entanglement between the rise of the automotive regime and emergence of the middle class in South China. Focusing on the Pearl River Delta, one of the nation's wealthiest regions, Zhang shows how private cars have shaped everyday middle-class sociality, solidarity, and subjectivity, and how the automotive regime has helped make the new middle classes of the PRC. By carefully analyzing how physical and social mobility intertwines, Driving toward Modernity paints a nuanced picture of modern Chinese life, comprising the continuity and rupture as well as the structure and agency of China's great transformation.
This book analyses the making of the Chinese middle class that started in the 1990s using a constructivist approach. With the development of the Chinese economy, a new group of middle wage earners appeared. Chinese social scientists and state institutions promoted the idea that China needs a middle class to achieve modernization. Middle class members are defined—and define themselves—as good consumers, educated people, politically engaged but reasonable citizens. As such, the making of the middle class is the result of three convergent phenomena: an attempt to define the middle class, a process of civilization, and the development of protest movements. The making of the Chinese middle class, Rocca argues, is a way to end the stalemate that modern Chinese society is facing, in particular the necessity to democratize without introducing an election system.
This book is an extensive and thorough exploration of the ways in which the middle class in India select their spouse. Using the prism of matchmaking, this book critically unpacks the concept of the 'modern' and traces the importance of moralities and values in the making of middle class identities, by bringing to the fore intersections and dynamics of caste, class, gender, and neoliberalism. The author discusses a range of issues: romantic relationships among youth, use of online technology and of professional services like matrimonial agencies and detective agencies, encounters of love and heartbreak, impact of experiences of pain and humiliation on spouse-selection, and the involvement of family in matchmaking. Based on this comprehensive account, she elucidates how the categories of 'love' and 'arranged' marriages fall short of explaining, in its entirety and essence, the contemporary process of spouse-selection in urban India. Though the ethnographic research has been conducted in India, this book is of relevance to social scientists studying matchmaking practices, youth cultures, modernity and the middle class in other societies, particularly in parts of Asia. While being based on thorough scholarship, the book is written in accessible language to appeal to a larger audience.
Hailed as the beneficiary, driving force and result of globalisation, India’s middle-class is puzzling in its diversity, as a multitude of traditions, social formations and political constellations manifest contribute to this project. This book looks at Indian middle-class lifestyles through a number of case studies, ranging from a historical account detailing the making of a savvy middle-class consumer in the late colonial period, to saving clubs among women in Delhi’s upmarket colonies and the dilemmas of entrepreneurial families in Tamil Nadu’s industrial towns. The book pays tribute to the diversity of regional, caste, rural and urban origins that shape middle- class lifestyles in contemporary India and highlights common themes, such as the quest for upward mobility, common consumption practices, the importance of family values, gender relations and educational trajectories. It unpacks the notion that the Indian middle-class can be understood in terms of public performances, surveys and economic markers, and emphasises how the study of middle-class culture needs to be based on detailed studies, as everyday practices and private lives create the distinctive sub-cultures and cultural politics that characterise the Indian middle class today. With its focus on private domains middleclassness appears as a carefully orchestrated and complex way of life and presents a fascinating way to understand South Asian cultures and communities through the prism of social class.
This book explores the dynamics of the "middle-class global rebellion" born of the frustration at declining living standards. Addressing narratives constructed by different social and political agents and groups, it examines contexts of social crisis in Latin America, Europe, Africa, Asia, and Oceania, understanding the middle classes as a set of complex and conflicting political relationships. With attention to the manner in which people create "situated habits", consolidating new expectations and desires through a concrete biography, it analyzes continuities and changes in classed self-perceptions based on performative use. With new perspectives, including historical and intersectional approaches, Middle Class Identities and Social Crisis transcends disciplinary boundaries to explore the hybridity of research methods and techniques and challenge established analytical frameworks. It will therefore appeal to scholars across the social sciences with interests in class and questions of class identity.
Who exactly are the middle classes in India? What role do they play in contemporary Indian politics and society, and what are their historical and cultural moorings? The authors of this volume argue that the middle class has largely been understood as an ‘income/ economic category’, but the term has a broader social and conceptual history, globally as well as in India. To begin with, the middle class is not a homogeneous category but is shaped by specific colonial and post-colonial experiences and is differentiated by caste, ethnicity, region, religion, and gender locations. These socio-economic differentiations shape its politics and culture and become the basis of internal conflicts, contestations, and divergent political worldviews. The authors demonstrate how the middle class has acquired a certain legitimacy to speak on behalf of the society as a whole, despite its politics being inherently exclusionary, as it tries to protect its own interests. Further, perceived as an aspirational category, the middle class has a seductive charm for the lower classes, who struggle to shift to this ever elusive social location.
This book critically examines the new middle class and the emergence of neo-urban spaces in India within the context of rapid urbanisation and changing socio-spatial dynamics in urban areas in the country. It looks at class as a socio-spatial category where class distinction is tied to and manifests itself through the space of the city. With a detailed ethnographic study of the national capital region of Delhi, especially Gurugram, it explores themes such as class subjectivity, morality and social beliefs; life inside gated enclaves; family and everyday practices of class reproduction; and the process of othering and exclusivity, among others. Class identity, vulnerability and hierarchy influence the actions and motivations of the middle class. The author studies the nuances and socio-political fractures stemming from the complex dynamic of class, caste, religion and gender that manifest in these neo-urban spaces and how these shape the city and community. Rich in empirical resources, this book will be of interest to scholars and researchers of sociology, political sociology, ethnography, urban sociology, urban studies and South Asian studies.
This companion brings together scholars working at the intersection of media and class, with a focus on how understandings of class are changing in contemporary global media contexts. From the memes of and about working-class supporters of billionaire "populists", to well-publicized and critiqued philanthropic efforts to bring communication technologies into developing country contexts, to the behind-the-scenes work of migrant tech workers, class is undergoing change both in and through media. Diverse and thoughtfully curated contributions unpack how media industries, digital technologies, everyday media practices—and media studies itself—feed into and comment upon broader, interdisciplinary discussions. They cover a wide range of topics, such as economic inequality, workplace stratification, the sharing economy, democracy and journalism, globalization, and mobility/migration. Outward-looking, intersectional, and highly contemporary, The Routledge Companion to Media and Class is a must-read for students and researchers interested in the intersections between media, class, sociology, technology, and a changing world.
Many studies of the Chinese middle class focus on defining it and viewing its significance for economic development and its potential for sociopolitical modernisation. This book goes beyond such objective approaches and considers middle class people’s subjective understanding and diverse experiences of class. Based on extensive original research including social surveys and detailed interviews, the book explores who the middle class think they are, what they think about a wide range of socioeconomic and sociopolitical issues, and why they think as they do. It examines attitudes towards the welfare state, social inequality, nationalism, relations with foreign countries and opinions on many social controversies, thereby portraying middle class people as more than simply luxury consumers and potential agents of democracy. The book concludes that a clear class identity and political consciousness have yet to emerge, but that middle class attitudes are best characterised as searching for a balance between old and new, the traditional and the foreign, the principled and the pragmatic.
