Partners in Sport : the Athlete's Guide to Finding Sponsorship
Author: Boyle, Sheryl
Publisher:
Published: 1995
Total Pages: 112
ISBN-13: 9780969760924
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The Athlete's Guide to Sponsorship
Author: Jennifer E. Drury
Publisher:
Published: 1998
Total Pages: 164
ISBN-13: 9781884737459
DOWNLOAD EBOOKAn informative, step-by-step guide for anyone considering pursing sponsorship, "The Athlete's Guide to Sponsorship" includes worksheets and simple management contracts that will help the reader untangle the complicated contractual webs that professional sponsorships can often weave. 40 photos.
The Athlete's Guide to Sponsorship
Author: Jennifer Drury
Publisher:
Published: 1996-12-01
Total Pages: 90
ISBN-13: 9780965518505
DOWNLOAD EBOOKThe Athlete's Guide to Sponsorship
Author: Molly Hurford
Publisher: Independently Published
Published: 2019-10-07
Total Pages: 182
ISBN-13: 9781688249448
DOWNLOAD EBOOKSo you want to be a pro athlete? Awesome. But ... How do you do it? You put in the training hours, you start doing well at races, and then a big team or company just hands you a suitcase full of money, right? Sadly, it's not quite that simple. There are thousands of amazing athletes all over the world who can't make a living at their sport. By the time you shell out cash for the gear, the race entries, the travel, the lodging, the food, the massages, the gear you need after you break/wear out the first set, it's freaking expensive to be a pro.That means you need to hustle and find a team that can actually pay you living wage, figure out a job that you can work while pursuing your sport, or cobble together enough sponsorships to keep you afloat.This book will teach you how to do that, from finding the right brands to approach to developing a racer resume and website to cultivating your own personal brand identity through your social media, real life and racing. If you want a thriving career in sport, this book is for you.
Sports Sponsorship
Author: John A. Fortunato
Publisher: McFarland
Published: 2013-08-14
Total Pages: 227
ISBN-13: 0786474319
DOWNLOAD EBOOKThis book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.
The Ultimate Guide to Sports Marketing
Author: Stedman Graham
Publisher: McGraw Hill Professional
Published: 2001-05-11
Total Pages: 344
ISBN-13: 9780071381130
DOWNLOAD EBOOKSports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals
Sports Sponsorship
Author: Brian Sims
Publisher: Icon Publishing Limited
Published: 2011-11-15
Total Pages: 0
ISBN-13: 9781905334643
DOWNLOAD EBOOKThis book helps you set the tone by asking the right questions and listening to the answers, to steer you toward the direction you want to head to! Learn how to get the sponsorship by selling yourself through these guidelines.
Developing Successful Sport Sponsorship Plans
Author: David Kent Stotlar
Publisher: Fitness Information Technology, Incorporated, U.S
Published: 2013
Total Pages: 0
ISBN-13: 9781935412564
DOWNLOAD EBOOKSecuring sponsorship deals in sport is more important than ever, but it also presents numerous challenges during difficult financial times. Readers of this revised fourth edition of Developing Successful Sport Sponsorship Plans will learn how to overcome the challenges of securing quality sponsorship agreements. Internationally acclaimed author David K Stotlar guides readers in a step-by-step, sequential process of how to build a quality sponsorship proposal that ensures success. Most of the following chapters also include worksheets that will assist readers in constructing a sponsorship proposal: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements. The intent of the book is simple: to provide a workbook that assists readers in creating a sponsorship proposal through well-defined, industry-proven protocol and following that up by securing and managing sponsorship agreements.
Sponsorship for Sport Managers
Author: John L. Crompton
Publisher: Fitness Information Technology
Published: 2014
Total Pages: 0
ISBN-13: 9781935412540
DOWNLOAD EBOOKSecuring financial resources through sponsorships is a prominent element in the job descriptions of many sport managers and the importance of that task has increased exponentially in recent years. Sponsorship for Sport Managers provides readers with an understanding of how companies use sponsorship in their marketing programs and how sport managers can leverage that knowledge into greater sponsorship opportunities. Widely acclaimed author John Crompton masterfully integrates the conceptual with the applied as Sponsorship for Sport Managers helps readers to: understand how companies use sponsorship in their marketing programs; be responsive to sponsors' needs; charge an equitable fee for providing sponsors with leveraging opportunities; be active partners with the sponsors to help them meet their objectives, and measure the extent to which the objectives were accomplished.
Routledge Handbook of Sports Sponsorship
Author: Alain Ferrand
Publisher:
Published: 2007
Total Pages: 0
ISBN-13: 9780415401111
DOWNLOAD EBOOKIllustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.
