Provides advice to researchers, community members, and development practitioners on how to improve their ability to effectively reach policy makers and promote change. Covers their roles as a communication actors, how to plan a participatory development communication strategy, and the use of communication tools.
This pioneering and thought-provoking volume explores the strengths, weaknesses, and complex nature of participation in many diverse settings while pinpointing important related concepts such as power and control, conscientization, and empowerment and self-reliance. Two central themes run throughout Participatory Communication: development communication must be dialogic and transactional; and development communicators must play a critical role in offering new philosophies, concepts, and models which facilitate participation at all stages of the development process. With its judicious blend of theoretical models and case studies and its refreshing ability to challenge received wisdom concerning participation, development, and communication processes, Participatory Communication will interest a wide range of academics and professionals as well as voluntary agencies. "This book comes close to being unrivalled for its scope . . . and reflects the sincerity and concern of the contributors for the toiling marginalised muted millions." -Economic and Political Weekly "As a professor of development communication myself, I intend to read the book again and again. It fulfills the voracious requirements of the duty to profess to students. It is a virtual encyclopedia on development communication, what with its 21 chapters dedicated to one or the other aspect of the philosophies, theories, models, practices, and history of that field, particularly the concept of participation . . . All in all, the book celebrates a philosophy that `has influenced a generation' of practitioners, students, and scholars of development and communication." -Media Asia
In natural resource management research, best practice implies the participation of community members, research or development teams and other stakeholders to jointly identify research and development parameters and contribute to decision making. Ideally, the research or development process itself generates a situation of empowerment in which participants transform their vision and become able to take effective action. Used increasingly widely in resource management, this process is known as Participatory Development Communication (PDC).This book presents conceptual and methodological issues r.
What do we mean when we say participatory communication? What are the practical implications of working with participatory communication strategies in development and social change processes? What experiences exists in practice that documents that participatory communication adds value to a development project or programme? The aim of this user guide on participatory communication is to provide answers to some of these questions. Many communication practitioners and development workers face obstacles and challenges in their practical work. A participatory communication strategy offers a very specific perspective on how to articulate social processes, decision-making processes and any change process for that matter. Participatory approaches are nothing new. However, what is new is the proliferation of institutions, especially governmental but also non-governmental, that seek participatory approaches in their development initiative. This guide seeks to provide perspectives, tools and experiences regarding how to go about it with participatory communication strategies. It is conceived as a guide that hopefully can be of relevance and utility for development workers in the field. It is targeted at both at government and their officials, World Bank staff and at civil society.
Participatory Media in Environmental Communication brings together stories of communities in the Pacific islands – a region that is severely affected by the impacts of climate change. Despite living on the margins of the digital revolution, these island communities have used media and communication to create awareness of and find solutions to environmental challenges. By telling their stories in their own way, ordinary people are able to communicate compelling accounts of how different, but interrelated, environmental, political, and economic issues converge and impact at a local level. This book fills a significant gap in our understanding of how participatory media is used as a dialogic tool to raise awareness and facilitate discussion of environmental issues that are now critical. It includes a section on pedagogy and practice – the undergirding principles, the tools, the methods. The book offers a framework for Participatory Environmental Communication that weaves three widely used concepts, diversity, network and agency, into a cohesive underlying system to bring scholars, practitioners and diverse communities together in a dialogue about pressing environmental issues. This book is a valuable resource for researchers and students in communication and media studies, environmental communication, cultural studies, and environmental sciences, as well as practitioners, policy makers and environmental activists.
The book thus addresses the extant gap in scholarship in the field and includes a chapter on impact evaluation, which current scholarship has either ignored or footnoted. In addition, the book uses case studies from both the global south and the global north to attend to complex and multidisciplinary concerns with participation, power and empowerment. The author brings in postcolonial perspectives to demonstrate that the use of MCD approaches emerged in response to the growing problems of underdevelopment, and not necessarily to western development theories. Using simple language that is at the same time theoretically engaged, he opens up the field to scholars across a large number of disciplines.
This text identifies and explores the relevance of development communication theory. The chapters address community participation, communication and culture from specific contemporary perspectives, and raise for discussion a number of associated methodological and metatheoretical issues.
The 'Development Communication Sourcebook' highlights how the scope and application of communication in the development context are broadening to include a more dialogic approach. This approach facilitates assessment of risks and opportunities, prevents problems and conflicts, and enhances the results and sustainability of projects when implemented at the very beginning of an initiative. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.
This handbook has been prepared as a training and field guide for designing, implementing and managing effective communication strategies for field projects in a participatory manner, building on the results of the Participatory Rural Communication Appraisal (ISBN 9251052514). Issues dealt with include the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field. This strategy design process has been tested in training workshops and applied to various development projects including those dealing with agriculture, health and education, water and sanitation.