Spradley should be read by anyone who wants to gain a true understanding of the process of participant observation. This text is a follow-up to his ethnographic research handbook, The Ethnographic Interview, and guides readers through the technique of participant observation to research ethnography and culture. Spradley shows how to analyze collected data and to write an ethnography. The appendices include research questions and writing tasks.
While providing an introduction to basic principles and strategies, Participant Observation also explores the philosophy and methodology underlying the actual practice of participant observation. Taking a thoroughly practical approach to the methods of participant observation, Danny L. Jorgensen illustrates these methods with both classic and current research studies. By using the materials in this book, the reader can begin conducting participant observation research on their own.
Participant observation is the foundation of ethnographic research design and supports and complements other types of qualitative and quantitative data collection. Qualitative research in such diverse areas as anthropology, sociology, education, medicine draws on the insights gained through the use of participant observation. The authors have written a guide to the collection of systematic data in naturalistic settings - communities in many different cultures - to achieve an understanding of the most fundamental processes and patterns of social life. This book serves as a basic primer for the beginning researcher and as a useful reference and guide for experienced researchers in many fields who wish to reexamine their own skills and abilities in light of best practices of participant observation. This new edition includes discussions of participant observation in nontypical settings, such as the Internet, participant observation in applied research, and ethics of participant observation. It also explores in greater depth the use of computer-assisted analysis of textual data in issues of sampling and in linking method with theory.
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
An excellent introduction to real-world ethnography, this book covers short- and long-term participant observation and ethnographic interviewing and uses diverse cultures as cases.
This book will help you: Understand the importance of talking to others, including listening to feedback from others while conducting research Recognize that there is not only one right way to sculpt your study Learn how to plan the early stages of a project such as designing the study and choosing whom to study See how to navigate the IRB and how to perform practical matters while collecting data Learn how to plan before an interview and how to construct an interview guide Read real-life interviews with notes showing what probes work well and which are less successful A down-to-earth, practical guide for interview and participant observation and analysis. In-depth interviews and close observation are essential to the work of social scientists, but inserting one’s researcher-self into the lives of others can be daunting, especially early on. Esteemed sociologist Annette Lareau is here to help. Lareau’s clear, insightful, and personal guide is not your average methods text. It promises to reduce researcher anxiety while illuminating the best methods for first-rate research practice. As the title of this book suggests, Lareau considers listening to be the core element of interviewing and observation. A researcher must listen to people as she collects data, listen to feedback as she describes what she is learning, listen to the findings of others as they delve into the existing literature on topics, and listen to herself in order to sift and prioritize some aspects of the study over others. By listening in these different ways, researchers will discover connections, reconsider assumptions, catch mistakes, develop and assess new ideas, weigh priorities, ponder new directions, and undertake numerous adjustments—all of which will make their contributions clearer and more valuable. Accessibly written and full of practical, easy-to-follow guidance, this book will help both novice and experienced researchers to do their very best work. Qualitative research is an inherently uncertain project, but with Lareau’s help, you can alleviate anxiety and focus on success.
While providing an introduction to basic principles and strategies, this volume also explores the philosophy and methodology underlying the actual practice of participant observation. Taking a thoroughly practical approach to the methods of participant observation, Jorgensen illustrates these methods with both classic and current research studies. By using the materials in this book, readers can begin conducting participant observation research on their own.
Approaches to Ethnography offers a novel way to think about and teach ethnography. It identifies eight key analytic strategies-or approaches-that ethnographers deploy to decode the social world. Each chapter features a veteran ethnographer reflecting on how one of the approaches shapes their field site selection, observations, and analysis.
