Packaging the Brand
Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
Published: 2017-09-07
Total Pages: 212
ISBN-13: 1350034223
DOWNLOAD EBOOKWhile many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.