Packaging the Brand

Packaging the Brand

Author: Gavin Ambrose

Publisher: Bloomsbury Publishing

Published: 2017-09-07

Total Pages: 212

ISBN-13: 1350034223

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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.


Food Packaging Technology

Food Packaging Technology

Author: Richard Coles

Publisher: CRC Press

Published: 2003-08-15

Total Pages: 370

ISBN-13: 9780849397882

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The protection and preservation of a product, the launch of new products or re-launch of existing products, perception of added-value to products or services, and cost reduction in the supply chain are all objectives of food packaging. Taking into consideration the requirements specific to different products, how can one package successfully meet all of these goals? Food Packaging Technology provides a contemporary overview of food processing and packaging technologies. Covering the wide range of issues you face when developing innovative food packaging, the book includes: Food packaging strategy, design, and development Food biodeterioation and methods of preservation Packaged product quality and shelf life Logistical packaging for food marketing systems Packaging materials and processes The battle rages over which type of container should be used for which application. It is therefore necessary to consider which materials, or combination of materials and processes will best serve the market and enhance brand value. Food Packaging Technology gives you the tools to determine which form of packaging will meet your business goals without compromising the safety of your product.


PC Mag

PC Mag

Author:

Publisher:

Published: 1992-12-08

Total Pages: 608

ISBN-13:

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PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.


Billboard

Billboard

Author:

Publisher:

Published: 1982-10-02

Total Pages: 98

ISBN-13:

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.


E-Logistics and E-Supply Chain Management

E-Logistics and E-Supply Chain Management

Author: Deryn Graham

Publisher: IGI Global

Published: 2013-04-30

Total Pages: 353

ISBN-13: 1466639156

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"This book explores the creation of integrated supply chains, the developments of virtual business, and the processes of re-engineering for business development"--Provided by publisher.