Packaging Illustrations explores one of the most expressive forms of modern design: illustration. It covers a broad range of products that use both illustration and painting in their collateral, revealing how diverse and expressive artwork can be used to create a thematic experience through a brand's packaging. It includes projects from companies like 21st Amendment Brewing, Pizza Hut, Coca Cola, Trident Gum, and dozens of food, drink, cosmetic, household, and "miscellaneous" brands, such as packaging for jewelry studios and independent records. These examples follow designs from conceptual sketches through finalized artwork, making Packaging Illustrations an in-depth and inspirational resource for illustrators and innovative designers of any kind.
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.
Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design. It teaches a simple ‘net’ construction system – a one-piece 2-D configuration of card seen when a 3-D package is opened out and flattened – which enables the designer to create a huge number of very strong 3-D packaging forms that are both practical and imaginative. Each chapter concludes with photographs and net drawings of 6–10 creative examples of packaging designs made using the principles outlined in the preceding chapter. Structural Packaging gives the reader an understanding of the underlying principles of packaging construction and the technical knowledge and confidence to develop a greater number of their own unusual and innovative designs than any comparable book. Download the crease diagrams from the book for free at www.laurenceking.com
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Written by Tiger Pan, winner of Red Dot Design Award, iF Design Award, International Design Excellence Awards and Pentawards, this book gives a systematic introduction to the background knowledge and practical application of packaging illustration design, also covering common forms of expression and design techniques. A number of excellent designers and illustrators were also invited to share their experience via highly referential case analysis. With a total of 75 pieces of exquisite packaging illustration designs presented, this book integrates theoretical knowledge with design practice to provide the readers with an insight into the magical world of packaging illustration art.
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Packaging today is more than a conventional product cover. It sends additional messages, and even becomes a part of the product. In this section, the most creative package for electronic product, housewares, luxury products, and other daily commodities will show you how packaging helps you live your life. Colour illustrations
Brand packaging is a noisy realm, but Minimalist Packaging: Enhancing Creative Concepts cuts through the noise by delving into minimalist yet visually effective and information-rich strategies that enhance products in subtle and sophisticated ways.
One of a few books about the art of packaging in Vietnam, its history, and transformations over time. What is its theoretical framework and implementation in practice? How are the design and the art of packaging in Vietnam impacted by Western thinking on industrial arts and what traditions it is still upholding? What are important developments of modern packaging art in Vietnam? How are the social and economical changes reflected in the packages of consumer goods in the country? And how the new look of these goods create a new consumerism culture in the ex-Stalinism nation? This book sums up what has happened with the aesthetic aspect of packaging in Vietnam, theoretically and practically, in the last half century and tries to answer parts of these questions.
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
