The Business Book
The Business Book

Author: DK

Publisher: Penguin

Published: 2014-12-19

Total Pages: 745

ISBN-13: 1465438386

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Learn about concepts, management, and commerce in The Business Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Business Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Business, with: - Up to 100 quotations from the great business thinkers and gurus - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Business Book is the perfect introduction the to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover every facet of business management, including alternative business models, with real life examples from the marketplace. If you’ve ever wondered about the stages of business strategy, from start-up to delivering the goods, this is the perfect book for you. Your Business Questions, Simply Explained This book introduces the would-be entrepreneur and general reader to the work of great commercial thinkers, leaders, and gurus. Learn about the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. If you thought it was difficult to learn about the world of commerce, The Business Book presents information in an easy to follow layout. Learn the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point", Michael Porter's "five forces", and Meredith Belbin's theories on effective teamwork, with fantastic mind maps and step-by-step summaries. The Big Ideas Series With millions of copies sold worldwide, The Business Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.

Dictionary of English Spelling
Dictionary of English Spelling

Author: Martin H. Manser

Publisher: Wordsworth Editions

Published: 2005

Total Pages: 516

ISBN-13: 9781840223149

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The Wordsworth Dictionary of English Spelling is the only spelling dictionary to give concise meanings throughout, and the only full-size spelling dictionary to have boxed features on spelling rules. Quicker, clearer, and easier to use than a conventional dictionary, it includes the latest additions to the English language (for instance new words such as helpline, karaoke, synergy and teleworking). Comprehensive: 50,000 spellings at a glance Informative: concise meanings given throughout Helpful: 175 panels showing spelling rules and tips

The Meaning of Particle/prefix Constructions in German
The Meaning of Particle/prefix Constructions in German

Author: Robert B. Dewell

Publisher: John Benjamins Publishing

Published: 2011

Total Pages: 351

ISBN-13: 9027223882

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This is really two books in one: a valuable reference resource, and a groundbreaking case study that represents a new approach to constructional semantics. It presents a detailed descriptive survey, using extensive examples collected from the Internet, of German verb constructions in which the expressions durch ('through'), über ('over'), unter ('under'), and um ('around') occur either as inseparable verb prefixes or as separable verb particles. Based on that evidence, the author argues that the prefixed verb constructions and particle verb constructions themselves have meaning, and that this meaning involves subjective construal processes rather than objective information. The constructions prompt us to distribute focal attention according to patterns that can be articulated in terms of Talmy's notion of “perspectival modes”. Among the other topics that play an important role in the analysis are incremental themes, reflexive trajectors, fictive motion, “multi-directional paths”, and “accusative landmarks”.

Buyology
Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Practical English Grammar for Academic Writers
Practical English Grammar for Academic Writers

Author: Kenneth Cranker

Publisher: Wayzgoose Press

Published: 2020-04-07

Total Pages: 117

ISBN-13:

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Practical English Grammar for Academic Writers is intended for international students who have to write academically in American English. Suitable for undergraduates or graduate students, it aims at enabling writers to produce grammatically correct, well-focused, well-developed writing with academic vocabulary, style, and tone. This book is compact, yet surprisingly broad in grammatical, lexical, and academic scope, making it ideal for advanced level English for academic purposes or academic transitions reading/writing classes that have to balance academic content with grammar. This book also includes an answer key, including sample paragraphs for all of the independent writing assignments, allowing for individual, autonomous study.

1968
1968

Author: Mark Kurlansky

Publisher: Random House Trade Paperbacks

Published: 2005-01-11

Total Pages: 482

ISBN-13: 0345455827

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NATIONAL BESTSELLER • “In this highly opinionated and highly readable history, Kurlansky makes a case for why 1968 has lasting relevance in the United States and around the world.”—Dan Rather To some, 1968 was the year of sex, drugs, and rock and roll. Yet it was also the year of the Martin Luther King, Jr., and Bobby Kennedy assassinations; the riots at the Democratic National Convention in Chicago; Prague Spring; the antiwar movement and the Tet Offensive; Black Power; the generation gap; avant-garde theater; the upsurge of the women’s movement; and the beginning of the end for the Soviet Union. In this monumental book, Mark Kurlansky brings to teeming life the cultural and political history of that pivotal year, when television’s influence on global events first became apparent, and spontaneous uprisings occurred simultaneously around the world. Encompassing the diverse realms of youth and music, politics and war, economics and the media, 1968 shows how twelve volatile months transformed who we were as a people—and led us to where we are today.

Top Phrases with Tenses, Phrasal, Idiomatic and Normal Verbs in English
Top Phrases with Tenses, Phrasal, Idiomatic and Normal Verbs in English

Author: Verma G.N.

Publisher: S. Chand Publishing

Published:

Total Pages: 653

ISBN-13: 9352531949

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The book is divided into 7 parts to acutely display the practical usage of Tenses, Verbs and Phrases. For all aspirants of examinations which include English in the syllabus including but not limited to MBA (CAT), CDS, NDA, Banking, SSC, Railways, Hotel Management, NIFT Entrance and various Civil Services.

Confessions of a Lapsed Neo-Davidsonian
Confessions of a Lapsed Neo-Davidsonian

Author: Samuel L. Bayer

Publisher: Routledge

Published: 2013-01-11

Total Pages: 312

ISBN-13: 1136526234

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First Published in 1997. The purpose of this doctoral study was to address the properties of thematic roles in the context of an event semantics. With specific interest in whether it was possible to show that thematic roles were indispensable objects in compositional semantics, and what a syntax/semantics map which incorporated such objects might look like.