An Integrated Approach to Communication Theory and Research
An Integrated Approach to Communication Theory and Research

Author: Don W. Stacks

Publisher: Routledge

Published: 2014-04-08

Total Pages: 592

ISBN-13: 1135591660

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This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.

A Cognitive Psychology of Mass Communication
A Cognitive Psychology of Mass Communication

Author: Richard Jackson Harris

Publisher: Routledge

Published: 2009-05-19

Total Pages: 559

ISBN-13: 1135850372

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In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.

Theories and Models of Communication
Theories and Models of Communication

Author: Paul Cobley

Publisher: Walter de Gruyter

Published: 2013-01-30

Total Pages: 452

ISBN-13: 3110240459

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This unique volume offers an overview of the diversity in research on communication, including perspectives from biology, sociality, economics, norms and human development. It includes general social science and humanities approaches to communication, from systems theory to cultural theory, as well as perspectives more specifically related to communication acts, such as linguistics and cognition. The volume also features chapters on the participants and various elements in communication processes, on possible effects and on wider consequences of mediation (with technical media). The scope of the contributions is global, and the volume is relevant to both the empirical and the philosophical traditions in human sciences. Designed as a stand-alone collection to engage undergraduates as well as postgraduates and academics, this is also the first book in, and an introduction to, the De Gruyter Mouton multi-volume Handbooks of Communication Science.

Applying Communication Theory for Professional Life
Applying Communication Theory for Professional Life

Author: Marianne Dainton

Publisher: SAGE Publications

Published: 2018-01-08

Total Pages: 287

ISBN-13: 1506315488

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Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.

The Content Analysis Guidebook
The Content Analysis Guidebook

Author: Kimberly A. Neuendorf

Publisher: SAGE

Published: 2017

Total Pages: 457

ISBN-13: 1412979471

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Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.

Mediating the Message in the 21st Century
Mediating the Message in the 21st Century

Author: Pamela J. Shoemaker

Publisher: Routledge

Published: 2013-10-30

Total Pages: 308

ISBN-13: 1135858292

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Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.

Measuring Country Image
Measuring Country Image

Author: Alexander Buhmann

Publisher: Springer

Published: 2016-08-29

Total Pages: 156

ISBN-13: 3658154071

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Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

Understanding Media
Understanding Media

Author: Marshall McLuhan

Publisher: Createspace Independent Publishing Platform

Published: 2016-09-04

Total Pages: 396

ISBN-13: 9781537430058

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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

A Networked Self
A Networked Self

Author: Zizi Papacharissi

Publisher: Routledge

Published: 2010-09-10

Total Pages: 337

ISBN-13: 1135966168

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A Networked Self examines self presentation and social connection in the digital age. This collection brings together new work on online social networks by leading scholars from a variety of disciplines. The volume is structured around the core themes of identity, community, and culture—the central themes of social network sites. Contributors address theory, research, and practical implications of the many aspects of online social networks.

You Are Not So Smart
You Are Not So Smart

Author: David McRaney

Publisher: Avery

Published: 2012-11-06

Total Pages: 320

ISBN-13: 1592407366

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Explains how self-delusion is part of a person's psychological defense system, identifying common misconceptions people have on topics such as caffeine withdrawal, hindsight, and brand loyalty.