Ads, Fads, and Consumer Culture

Ads, Fads, and Consumer Culture

Author: Arthur Asa Berger

Publisher: Rowman & Littlefield

Published: 2004

Total Pages: 220

ISBN-13: 9780742527249

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Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features additions to flesh out earlier topics as well as new theoretical material. New discussions include classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.


Advertising and Promotion

Advertising and Promotion

Author: Chris Hackley

Publisher: SAGE

Published: 2021-01-27

Total Pages: 330

ISBN-13: 1529756146

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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers


Media Research Techniques

Media Research Techniques

Author: Arthur Asa Berger

Publisher: SAGE

Published: 1998-05-05

Total Pages: 188

ISBN-13: 9780761915379

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Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.


Media, Myth, and Society

Media, Myth, and Society

Author: A. Berger

Publisher: Springer

Published: 2012-10-30

Total Pages: 144

ISBN-13: 1137301678

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Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.


Improving Writing Skills

Improving Writing Skills

Author: Arthur Asa Berger

Publisher: SAGE Publications

Published: 1993-09-02

Total Pages: 98

ISBN-13: 1452254397

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Educators, academics, or business persons will find this book convenient and irreplaceable--a must to have on hand, whether writing for the first time or after years of experience. Arthur Asa Berger′s guidelines and suggestions are suitable for all types of written work. . . . The entire book is a good example of practicing what you preach in that he writes with style, economy, and purpose. Read and apply Berger′s writing skill techniques to enhance the effectiveness of your next writing project. --Canadian Home Economics Journal When academics speak of their writing, they are almost always referring to their books and articles. Yet, in their scholarly career, more time and effort will be spent on business correspondence--memos, letters, reports, proposals--than the items that appear on a vita. And, in most cases, no training is ever provided about how to effectively produce and present these kinds of documents. Arthur Asa Berger′s brief, practical guide does just that, taking the reader through the most common kinds of business correspondence that a university professor is required to produce and offering useful advice to make these communications as effective as possible. He covers important genres such as letters of recommendation, tenure, letters, and grant proposals. In the second half of the book, Berger offers general suggestions on effective writing--brainstorming and collaborating, persuasion, outlining and revising, designing documents, avoiding writer′s block, and using computers, among other topics. Just as the quality of your published pieces affects your career, so can the quality of your correspondence help or hinder academic success. Improving Writing Skills demystifies and guides you through this process.


Shop 'til You Drop

Shop 'til You Drop

Author: Arthur Asa Berger

Publisher: Rowman & Littlefield Publishers

Published: 2004-11-26

Total Pages: 154

ISBN-13: 1461666228

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Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, Shop 'til You Drop is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.


Soap, Sex, and Cigarettes

Soap, Sex, and Cigarettes

Author: Juliann Sivulka

Publisher: Wadsworth Publishing Company

Published: 2012

Total Pages: 0

ISBN-13: 9781111345310

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SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.


Signs in Contemporary Culture

Signs in Contemporary Culture

Author: Arthur Asa Berger

Publisher: Createspace Independent Publishing Platform

Published: 2014-10-07

Total Pages: 0

ISBN-13: 9781502704139

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Signs in Contemporary Culture is an introduction to the science of semiotics. It is unusual in that it has an application for every semiotic concept it discusses so readers can see how semiotics can be applied to many aspects of everyday life.


Popular Culture Genres

Popular Culture Genres

Author: Arthur Asa Berger

Publisher: SAGE Publications

Published: 1992-05-12

Total Pages: 193

ISBN-13: 145224572X

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Witty and accessible, Popular Culture Genres is a fascinating study of genres and genre criticism. Author Arthur Asa Berger empowers readers to make their own analysis by providing the methods and examples of good criticism. Part I deals with genres from a critical perspective, asking questions such as: How do the conventions of different genres affect the creation and production of texts and the audiences of those texts? Do certain genres have significant social and political implications? And, how do genres evolve? Part II takes a look at five "classic" popular texts (in both their novel and film versions). Viewing these works in the context of their respective genres is not only instructive in nature but captivating reading as well.


Narratives in Popular Culture, Media, and Everyday Life

Narratives in Popular Culture, Media, and Everyday Life

Author: Arthur Asa Berger

Publisher: SAGE

Published: 1997

Total Pages: 217

ISBN-13: 0761903453

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'Narratives in Popular Culure, Media and Everyday life provdes a sweeping coverage of the multiple facets of narrative theroy... Berger must be commended for his attempt to put together a reader friendly report on the lives of many rich and famous narrative theories' - Narrative Inquiry