Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.
Not loaded with theory, Skip's invaluable book contains concise, easily understood and applied advice for both writing and marketing any kind of book, article, story, play, screen-play, report, proposal or anything else you can think of.How to Write What You Want and Sell What You Write is for every writer or wannabe who needs to sort out his or her desires, capabilities and strengths and, even more importantly, learn the particular formats for the kind of writing in which he or she is interested.
So, you want to publish books.Drawing on 23 years of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business. You'll learn all the skills of the trade, including how to:Develop your individual books to connect with readers on a practical and emotional levelChoose between offset printed, digitally printed, and eBook formats and work effectively with printersBuild an authentic niche so you can reach your audience and sell books directlyUnderstand if and when you're ready to work with a distributor or large online retailerCreate a budget and predict the cost and income of each book so your company stays in the blackDecide what work you need to do yourself and what can be done by othersPlan for sustainable growthFeaturing interviews with other upstart independent publishers and funny anecdotes from publishing's long history as well as detailed charts and visuals, this book is intended both beginners looking for a realistic overview of the publishing or self-publishing process and for experienced publishers seeking a deeper understanding of accounting principles, ways to bring their books to new audiences, and how to advance their mission in a changing industry. All readers will come away with the confidence to move forward wisely and a strong sense of why publishing matters today more than ever.
Said One Executive: “Why should my conscience bother me?” Here are dramatic true stories of executives whose desire for profit leads them into shameful decisions. Naming actual executive of major American companies, the authors portray corporate irresponsibility in human term. One executive is shown as he orders his subordinates to fake a lab report, even though the result might be loss of life. Others are shown as they bribe a city official, as they knowingly sell a dangerous drug, as they enrich themselves by betraying their stockholders. These men are not the familiar fast-buck artists, the petty cheats who can be dismissed as “bad apples.” The authors reveal themselves as solid citizens, educated and well-respected. Yet in the course of business they easily yield to ambition, avarice or the corporate culture. And almost always, after they are exposed, they are promoted by their companies. Together these profiles, all of them written especially for this book, give life to questions raised by books such as America, Inc. and The Greening of America: · What kind of men run some super-corporations? · How can “good men” behave so badly” · Does working for a corporation mean violating one’s conscience? After all the stories are told, the brilliant economist and social critic Robert L. Heilbroner offers a chapter of perspective. First he confronts the various positions on corporate responsibility—at one extreme, breaking up the big corporations; at the other, leaving executive entirely free to maximize profits. And then he cuts through to the realities if the matter, showing us where the best chance of remedy lies.
A teenage brother and sister find a robot that seems willing to do everything from dusting their rooms to doing their homework, but they discover that they must learn computer programming to control it.
The Justice League faces off against Lex Luther's newly assembled Injustice Gang while the fate of the Earth itself hangs in the balance. Plus, the heroes must race through time to stop a threat to all eternity: the evil god Darkseid.
Make Money and Live BetterThe Side Hustle is for people who want or need to earn some extra money outside of their day jobs. Maybe you need a few extra dollars to make ends meet. Maybe you want to pay off debt.Maybe you want to save for a rainy day or for your children's education. Maybe you just want to treat yourself to a nice vacation or a new car without feeling guilty about it. Maybe you're looking for a way out of the corporate world, an escape plan. That's the ultimate financial freedom, right?That's how I got started down this entrepreneurial path, and it's the best choice I ever made.You're willing to work for it because your future is worth working for.But your time is limited, and you may not know where to start. There are a million and one ways to "make money online" and everyone wants to sell you their "proven system for Internet riches." It's hard to tell what's a scam and what's legit. Real-World ExamplesThis book offers real-world examples of how regular people just like you and me are earning side hustle income outside of traditional employment. Many have even turned these part-time ventures into full-time businesses, throwing off the shackles of their corporate overlords for good.And the cool thing is, there are no special technical skills or prerequisites to get started with any of the ideas presented. Most don't require any big scary upfront investment. (If you're a fan of Chris Guillebeau, Pat Flynn, or Tim Ferriss, you'll love this!)Why Side Hustle?> Build Skills Build Security Build Income Build Freedom My StoryAfter college, I did what you're supposed to do: I got a job.The problem was almost immediately I found myself looking for a way out. It wasn't that I hated the work or my coworkers, but it just wasn't what I wanted to do with my life. The thought of spending my next 30 years there was terrifying.So evenings and weekends I turned my attention online. I'd been dabbling with building rudimentary websites, learning online advertising channels, and even running my own small marketing campaigns for other companies' products to test the waters. And that's what The Side Hustle is about-finding a low-risk way make more money. Most entrepreneurship books assume you have limitless time and limitless startup capital, but I know from talking to thousands of side hustlers, that's simply not the reality. I started small and lean, but steadily built up my side hustle until I could say good-bye to corporate work. You can do it, too. I'll show you how.What's Inside?If you're looking for a get-rich-quick-scheme or the secret to overnight success, you won't find it here. But what you will find are the "Big 3" side hustle business models you can take action on right away.I've interviewed hundreds of profitable side hustlers on The Side Hustle Show to figure out how their businesses work, how they make money, and most importantly, how you can replicate their success.In this book, you'll meet these real-world side hustlers who built and sustained businesses they care about. They faced the same fears and uncertainties you're wrestling with, but made something happen.Now it's your turn. What are you waiting for? The timing will never be perfect. Scroll up and hit the "Buy Now" button to grab your copy now!
