Organizing and Managing Insanely Great Products
Organizing and Managing Insanely Great Products

Author: Prasad

Publisher:

Published: 2019-11-05

Total Pages: 267

ISBN-13: 9781704201689

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This is the second in a series of three books dedicated to the goal of building, managing, marketing and selling insanely great (successful) products. The first covers "Building Insanely Great Products: The Six Keys to Success". The third is "Marketing and Selling Insanely Great (Successful) Products". This book covers the key factors in Organizing and Managing Insanely Great (Successful) Products.Worldwide, in every size company there is an urgent need to align product management success approaches with modern product enterprise trends. As a result, there are changes that are driving the need to reconsider product success management paradigms. This book covers these changes and much more from a 360 degree perspective.This book discusses these teams and their effect on organizing and managing product pain points; Leadership team and enterprise, Innovation team, Strategic IT team and technology adoption, the Infosec team and information security, Partner focused teams and partners, Performance management teams and enterprise performance, Business process teams and Core and support business processes.

Organizing and Managing Insanely Great Products
Organizing and Managing Insanely Great Products

Author: David Fradin

Publisher: Spice Catalyst Media

Published: 2020-12-16

Total Pages: 258

ISBN-13:

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This is the second in a series of three books dedicated to the goal of building, managing, marketing and selling insanely great (successful) products. The first covers “Building Insanely Great Products: The Six Keys to Success”. The third is “Marketing and Selling Insanely Great (Successful) Products”. This book covers the key factors in Organizing and Managing Insanely Great (Successful) Products.Worldwide, in every size company there is an urgent need to align product management success approaches with modern product enterprise trends. As a result, there are changes that are driving the need to reconsider product success management paradigms. This book covers these changes and much more from a 360 degree perspective.This book discusses these teams and their effect on organizing and managing product pain points; Leadership team and enterprise, Innovation team, Strategic IT team and technology adoption, the Infosec team and information security, Partner focused teams and partners, Performance management teams and enterprise performance, Business process teams and Core and support business processes.

EMPOWERED
EMPOWERED

Author: Marty Cagan

Publisher: John Wiley & Sons

Published: 2020-12-03

Total Pages: 435

ISBN-13: 1119691257

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"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Building Insanely Great Products
Building Insanely Great Products

Author: David Fradin

Publisher: Spice Catalyst Media via PublishDrive

Published: 2016-11-30

Total Pages: 228

ISBN-13:

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Building Insanely Great Products: Some Products Fail, Many Succeed...This is their Story is dedicated to one goal: To help you learn how you can enhance the chances of product success and reduce product failure. Steve Jobs coined the term “Building Insanely Great Products” and this book with many real-life examples tells the story of what he meant by that phrase and how every organization can build insanely great products and services. Building Insanely Great Products covers the six keys to success, how to do market research, the importance of customer loyalty, innovation and design, using personas for development and not just marketing, determining the product’s value proposition, the correct way to prioritize product features, market sizing that works, market segmentation, product positioning, distribution strategy, product lifecycle framework and process, and the customer journey and digital transformation. As Steve Johnson, the grandfather of product management training says: “... we’ve learned that companies often don’t know why they succeed and why they fail. Many rely on luck; too many rely on “HIPPO”—the highest paid person's opinion. And if you don’t know why you succeed, you won’t know how to succeed again.

INSPIRED
INSPIRED

Author: Marty Cagan

Publisher: John Wiley & Sons

Published: 2017-11-17

Total Pages: 370

ISBN-13: 111938754X

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How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Building Insanely Great Products
Building Insanely Great Products

Author: David Fradin

Publisher:

Published: 2016-11-24

Total Pages: 196

ISBN-13: 9781540736062

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Building Insanely Great Products: Some Products Fail, Many Succeed...This is their Story is dedicated to one goal: To help you learn how you can enhance the chances of product success and reduce product failure. Steve Jobs coined the term "Building Insanely Great Products" and this book with many real-life examples tells the story of what he meant by that phrase and how every organization can build insanely great products and services. Building Insanely Great Products covers the six keys to success, how to do market research, the importance of customer loyalty, innovation and design, using personas for development and not just marketing, determining the product's value proposition, the correct way to prioritize product features, market sizing that works, market segmentation, product positioning, distribution strategy, product lifecycle framework and process, and the customer journey and digital transformation. As Steve Johnson, the grandfather of product management training says: ..". we've learned that companies often don't know why they succeed and why they fail. Many rely on luck; too many rely on "HIPPO"-the highest paid person's opinion. And if you don't know why you succeed, you won't know how to succeed again.

Escaping the Build Trap
Escaping the Build Trap

Author: Melissa Perri

Publisher: O'Reilly Media

Published: 2018-11-01

Total Pages: 200

ISBN-13: 1491973765

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To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

Author: Steven Haines

Publisher: McGraw Hill Professional

Published: 2011-12-02

Total Pages: 289

ISBN-13: 0071770054

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Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.