Monthly Labor Review

Monthly Labor Review

Author:

Publisher:

Published: 1999

Total Pages: 244

ISBN-13:

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Publishes in-depth articles on labor subjects, current labor statistics, information about current labor contracts, and book reviews


Sport Marketing

Sport Marketing

Author: Bernard James Mullin

Publisher: Human Kinetics

Published: 2007

Total Pages: 560

ISBN-13: 9780736060523

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This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.