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Author: Robert E. Stevens
Publisher: Psychology Press
Published: 2006
Total Pages: 286
ISBN-13: 9780789024190
DOWNLOAD EBOOKThis guide provides a step-by-step tool through the complicated process of determining the feasibility of marketing a new product or service. Combining market research, strategic management, consumer behaviour, and new venture creation, the text will help develop practical analytical skills.
Author: Ralph Vince
Publisher: Createspace Independent Publishing Platform
Published: 2012-02-03
Total Pages: 0
ISBN-13: 9781466344402
DOWNLOAD EBOOKEvery day, billions of human beings are making dozens of decisions that do not appear based on the same, seemingly sound mathematical principles they would apply to a gambling or investing situation. Yet these decisions are not irrational, rather they are the product of an innate sense pertaining to risk and opportunity. This Second Edition is presented for the non-mathematician (though the underlying math is provided for those who are interested), and not only gives reason to reconsider the bases we assess gambling and investing situations, but reveals this magnificent, innate ability we possess.For decades various mathematical notions have presented themselves which, though applicable to domains such as probability, game theory, operations research, and quantitative finance, have fallen essentially outside the purview of these various disciplines. Yet the concepts detailed in this text are all related, and taken together comprise their own niche-discipline, introduced here as Risk-Opportunity Analysis.
Author: William Winston
Publisher: Routledge
Published: 2013-12-02
Total Pages: 262
ISBN-13: 1317765133
DOWNLOAD EBOOKPlanning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings. Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information. Translated into Chinese!
Author: David Sellars
Publisher: Business Expert Press
Published: 2009-10-01
Total Pages: 120
ISBN-13: 1606491113
DOWNLOAD EBOOKThis book is designed to meet important needs of each segment; (1) the business plan serves as a means for college students to learn about the major functions of business and how they are interrelated, (2) entrepreneurs need a business plan to provide direction in the organization and launch of a new business and secure initial capital from funding sources, (3) consultants need a user-friendly business plan format to assist clients that have limited or no business experience, and (4) instructors and trainers need a turn-key text with supplements that require no lecture and little prep-time to teach student how to write a business plan.
Author: James V. Green
Publisher:
Published: 2019-03-29
Total Pages: 238
ISBN-13: 9781090934697
DOWNLOAD EBOOKFrom the creator of "Developing Innovative Ideas for New Companies", the #1 course in entrepreneurship with over 800,000 learners from 175 countries. In The Opportunity Analysis Canvas, Dr. James V. Green shares how to become more effective in identifying and analyzing entrepreneurial opportunities, and building competitive companies. Why are entrepreneurs successful? How can we understand and develop our thinking to be better entrepreneurs? What are the keys to developing winning entrepreneurial ideas? Distilling vast amounts of research in psychology, sociology, and economics into a practical how-to guide for aspiring and active entrepreneurs, Dr. Green presents a whole new understanding of entrepreneurial mindset and action. At its core, The Opportunity Analysis Canvas contains a powerful argument that anyone can be a successful entrepreneur by thoughtfully examining themselves and the business opportunity. By harnessing these insights, we can transform our ideas into businesses that are lasting successes. Dr. Green, an award-winning educator at the University of Maryland, leads the education activities of the Maryland Technology Enterprise Institute in the A. James Clark School of Engineering. As its Director of Entrepreneurship Education, he leads undergraduate and graduate courses in entrepreneurship, innovation, and technology commercialization. With more than twenty publications to his credit, he is a thought leader in entrepreneurship education.
Author: Richard Brath
Publisher: John Wiley & Sons
Published: 2015-01-30
Total Pages: 544
ISBN-13: 1118845870
DOWNLOAD EBOOKWring more out of the data with a scientific approach to analysis Graph Analysis and Visualization brings graph theory out of the lab and into the real world. Using sophisticated methods and tools that span analysis functions, this guide shows you how to exploit graph and network analytic techniques to enable the discovery of new business insights and opportunities. Published in full color, the book describes the process of creating powerful visualizations using a rich and engaging set of examples from sports, finance, marketing, security, social media, and more. You will find practical guidance toward pattern identification and using various data sources, including Big Data, plus clear instruction on the use of software and programming. The companion website offers data sets, full code examples in Python, and links to all the tools covered in the book. Science has already reaped the benefit of network and graph theory, which has powered breakthroughs in physics, economics, genetics, and more. This book brings those proven techniques into the world of business, finance, strategy, and design, helping extract more information from data and better communicate the results to decision-makers. Study graphical examples of networks using clear and insightful visualizations Analyze specifically-curated, easy-to-use data sets from various industries Learn the software tools and programming languages that extract insights from data Code examples using the popular Python programming language There is a tremendous body of scientific work on network and graph theory, but very little of it directly applies to analyst functions outside of the core sciences – until now. Written for those seeking empirically based, systematic analysis methods and powerful tools that apply outside the lab, Graph Analysis and Visualization is a thorough, authoritative resource.
Author: NARAYAN CHANGDER
Publisher: CHANGDER OUTLINE
Published: 2024-01-09
Total Pages: 112
ISBN-13:
DOWNLOAD EBOOKTHE SWOT ANALYSIS MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE SWOT ANALYSIS MCQ TO EXPAND YOUR SWOT ANALYSIS KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.
Author: Robert J. Hamper
Publisher: McGraw Hill Professional
Published: 2013-07-19
Total Pages: 320
ISBN-13: 0071809104
DOWNLOAD EBOOKTHE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process. Packed with essential charts, forms, and fill-in questionnaires, it's the perfect planner for you and your organization--no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including a running case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed. LEARN HOW TO DEFINE your vision • TARGET your audience • EVALUATE your operations • PLAN your strategy • ACHIEVE your goals Based on a long-term study of proven integrated marketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing. Written specifically for business leaders looking for long-term strategies in a constantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable--for you and your company. The book's interactive format makes it easy for you to: Engineer the planning process from conception to reality Conduct your own audits, self-assessments, SWOT analyses, and EA analyses Develop key market objectives--and make them happen Implement, monitor, and adjust your plan for the real world Solidify your strategy for longterm success Using the book's fill-in questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needs—step-by-step. Part I walks you through the entire planning process. Part II helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectives and goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis. It's all here--everything you need to target your audience, market your product, and plan your future success--in The Ultimate Guide to Strategic Marketing.
Author: International Institute of Business Analysis
Publisher: IIBA
Published: 2009
Total Pages: 273
ISBN-13: 0981129218
DOWNLOAD EBOOKThe BABOK Guide contains a description of generally accepted practices in the field of business analysis. Recognised around the world as a key tool for the practice of business analysis and has become a widely-accepted standard for the profession.
Author: Jonathan Cagan
Publisher: FT Press
Published: 2002
Total Pages: 364
ISBN-13: 9780139696947
DOWNLOAD EBOOKCreating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.
