OPERATIONS MANAGEMENT AND STRATEGIES IN TRAVEL INDUSTRY
OPERATIONS MANAGEMENT AND STRATEGIES IN TRAVEL INDUSTRY

Author: CUNEYT MENGU, Ph.D.

Publisher: YALIN YAYINCILIK

Published: 2020-11-01

Total Pages: 384

ISBN-13: 6059579787

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When overseas travel agency owners and directors, predominantly fromMiddle Eastern countries visitedmy Istanbul office and sawmy “Travel Management” book published in 2018 in Turkish, insisted that I publish the same book in English. These comments made me excited and encouraged to publish the book in English with some revisions and additions. Travel and tourism industry is one of the world’s largest industries and a dynamic engine of economic development of the countries. It is a great source of income and employment for countries that receive more international tourists. For this reason, the countries have increased their investment in the travel and tourism industry, Tour operators and travel agencies have the major role for the development of tourism. Their business has vastly changed in the past 20 years. They have to continuously adapt and redefine their roles to the changing environment and technology. As a result of this change, different approaches in management, operation and marketing strategies in the travel industry have emerged. From tourism products and services to operation and destination management, from management functions to the distribution channels, from reservation systems to marketing functions, almost all travel concepts have changed shape. In travel agency business besides the traditional (classical) system used for many years, neoclassical systemandmodern (contemporary) systems such as online travel agencies (OTA’s) and destination management companies (DMC’s) have emerged, intermediaries diversified and increased. Pursuant to these developments travel operators who can keep up with these changes have created a wide academic and practical concept, theoretical discussions and most importantly different industrial structures. This book provides a wide perspective with modern concepts to the operation management and marketing strategies in travel industry and it is divided into 12 chapters. Each chapter starts with learning outcomes. Basic principles and concepts of subjects are mentioned both theoretically and practically supported by tables, graphs and figures for a better understanding of specific chapters.

Operations Management in the Travel Industry, 2nd Edition
Operations Management in the Travel Industry, 2nd Edition

Author: Peter Robinson

Publisher: CABI

Published: 2016-02-26

Total Pages: 378

ISBN-13: 1780646100

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Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.

Handbook of Research on International Travel Agency and Tour Operation Management
Handbook of Research on International Travel Agency and Tour Operation Management

Author: Chand Dhiman, Mohinder

Publisher: IGI Global

Published: 2019-05-31

Total Pages: 414

ISBN-13: 1522584358

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Changes within the travel industry, such as globalization, consumerism, and advancements in technology, have transformed travel agencies into highly competitive businesses. To remain successful, new business approaches and models must be created in the global tourism and hospitality industry. Travel companies continue to expand their businesses in different countries and seek to collaborate with international entrepreneurs, developing the need for cross-cultural strategies and policies. As travel agencies flourish, identifying these business practices is necessary for these organizations to obtain a competitive management model at the global level. The Handbook of Research on International Travel Agency and Tour Operation Management gathers the latest methodologies, tools, models, and theories regarding tourism development and sustainability into one comprehensive reference source in order to promote, manage, and maximize the profitability potential of travel agencies and tour operation services. Featuring research on topics such as e-marketing, medical tourism, and online travel, this book provides travel agents, managers, industry professionals, researchers, academics, and students with the necessary resources to effectively develop and implement organizational strategies and models.

The Management of Tourism
The Management of Tourism

Author: Lesley Pender

Publisher: SAGE

Published: 2005

Total Pages: 380

ISBN-13: 9780761940227

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This text provides detailed coverage of the breadth of issues involved in the management of tourism businesses. It explains and supports fundamental business management aspects whilst examining specific techniques required for the successful management of a variety of tourism businesses.

Operations Management in the Hospitality Industry
Operations Management in the Hospitality Industry

Author: Peter Szende

Publisher: Emerald Group Publishing

Published: 2021-06-10

Total Pages: 220

ISBN-13: 1838675434

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From restaurants to resorts, the hospitality industry demands strong operations management to delight guests, develop employees, and deliver financial returns. This introductory textbook provides students with fundamental techniques and tools to analyse and improve operational capabilities of any hospitality organization.

Strategic Management for Hospitality and Tourism
Strategic Management for Hospitality and Tourism

Author: Fevzi Okumus

Publisher: Routledge

Published: 2019-10-30

Total Pages: 387

ISBN-13: 1351188496

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Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Author: Santos, José Duarte

Publisher: IGI Global

Published: 2019-08-30

Total Pages: 283

ISBN-13: 1522597859

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The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts
Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts

Author: Luiz Moutinho

Publisher: CABI

Published: 2018-02-26

Total Pages: 380

ISBN-13: 1786390248

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This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.

Emerging Innovative Marketing Strategies in the Tourism Industry
Emerging Innovative Marketing Strategies in the Tourism Industry

Author: Ray, Nilanjan

Publisher: IGI Global

Published: 2015-08-03

Total Pages: 448

ISBN-13: 1466687002

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The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.

Tourism Management
Tourism Management

Author: Clare Inkson

Publisher: SAGE

Published: 2012-03-22

Total Pages: 450

ISBN-13: 1446290158

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Electronic Inspection Copy available for instructors here This exciting new text offers all students of Tourism a concise introduction to all the core topics of Tourism Management. Covering both key theory and practice it introduces students to general management issues across the whole tourism sector in an accessible and manageable way. Focusing particularly on the challenges of managing tourism in the 21st Century, it integrates the themes of sustainability, internationalism, technology and globalisation throughout to provide a thoroughly modern approach to the study of Tourism. Key features of this text include: - A specific focus on the management of tourism in the context of economic, social and environmental conditions, avoiding lengthy descriptions of the various components of the sector; - Three main integrated themes focusing on the demand for tourism, the supply of tourism, and the challenge of balancing of the two; - Coverage of how management techniques are developing in response to changing patterns of demand, emerging markets and destinations, globalisation, and the impacts of tourism; - Discussion points, examples and cases studies designed with the broadest cultural and international dimensions in mind for today's diverse student profile. Written specifically for those looking for core topic coverage in a manageable and concise format, this text will be essential reading for those looking for a truly contemporary introduction to Tourism Management.