Online Shopping Intentions
Online Shopping Intentions

Author: Anne Fota

Publisher: Springer Nature

Published: 2022-05-13

Total Pages: 297

ISBN-13: 3658376627

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In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience.

Entrepreneurship and Big Data
Entrepreneurship and Big Data

Author: Meghna Chhabra

Publisher: CRC Press

Published: 2021-09-30

Total Pages: 301

ISBN-13: 1000455696

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The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneurship and Big Data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation. This book provides an overview of the various aspects of entrepreneurship, function, and contemporary forms. It covers a real-world understanding of how the entrepreneurial world works and the required new analytics thinking and computational skills. It also encompasses the essential elements needed when starting an entrepreneurial journey and offers inspirational case studies from key industry leaders. Ideal reading for aspiring entrepreneurs, Entrepreneurship and Big Data: The Digital Revolution is also useful to students, academicians, researchers, and practitioners.

Business Analytics and Cyber Security Management in Organizations
Business Analytics and Cyber Security Management in Organizations

Author: Rajagopal,

Publisher: IGI Global

Published: 2016-11-17

Total Pages: 367

ISBN-13: 1522509038

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Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.

Gamification: Concepts, Methodologies, Tools, and Applications
Gamification: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2015-03-31

Total Pages: 2250

ISBN-13: 1466682019

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Serious games provide a unique opportunity to engage students more fully than traditional teaching approaches. Understanding the best way to utilize games and play in an educational setting is imperative for effectual learning in the twenty-first century. Gamification: Concepts, Methodologies, Tools, and Applications investigates the use of games in education, both inside and outside of the classroom, and how this field once thought to be detrimental to student learning can be used to augment more formal models. This four-volume reference work is a premier source for educators, administrators, software designers, and all stakeholders in all levels of education.

Intelligent Computing and Optimization
Intelligent Computing and Optimization

Author: Pandian Vasant

Publisher: Springer Nature

Published: 2024-01-25

Total Pages: 441

ISBN-13: 3031501586

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This book of Springer Nature is another proof of Springer’s outstanding greatness on the lively interface of Holistic Computational Optimization, Green IoTs, Smart Modeling, and Deep Learning! It is a masterpiece of what our community of academics and experts can provide when an interconnected approach of joint, mutual, and meta-learning is supported by advanced operational research and experience of the World-Leader Springer Nature! The 6th edition of International Conference on Intelligent Computing and Optimization took place at G Hua Hin Resort & Mall on April 27–28, 2023, with tremendous support from the global research scholars across the planet. Objective is to celebrate “Research Novelty with Compassion and Wisdom” with researchers, scholars, experts, and investigators in Intelligent Computing and Optimization across the globe, to share knowledge, experience, and innovation—a marvelous opportunity for discourse and mutuality by novel research, invention, and creativity. This proceedings book of the 6th ICO’2023 is published by Springer Nature—Quality Label of Enlightenment.

Information Systems and Management Science
Information Systems and Management Science

Author: Lalit Garg

Publisher: Springer Nature

Published: 2022-11-29

Total Pages: 589

ISBN-13: 3031131509

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This multidisciplinary book delves into information systems’ concepts, principles, methods and procedures and their innovative applications in management science and other domains, including business, industry, health care and education. It will be valuable to students, researchers, academicians, developers, policymakers and managers thriving to improve their information and management systems, develop new strategies to solve complex problems and implement novel techniques to utilise the massive data best. This book of Information Systems and Management Science (proceedings of ISMS 2021) is intended to be used as a reference by scholars, scientists and practitioners who collect scientific and technical contributions concerning models, tools, technologies and applications in the field of information systems and management science. This book shows how to exploit information systems in a technology-rich management field.

CONSUMER INVOLVEMENT AND PRODUCT DIVERSITIES
CONSUMER INVOLVEMENT AND PRODUCT DIVERSITIES

Author: Dr. Ashutosh Sandhe

Publisher: Lulu.com

Published: 2019-01-21

Total Pages: 330

ISBN-13: 035930074X

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India is one of the emerging markets in the global economy. Since liberalization, the country has witnessed growth at unprecedented rate. With reforms in almost all the sectors, the country has seen growth in infrastructure, capital markets, banking, insurance, etc. This advancement has given rise to a new sector in the country in the form of retail industry. With growth of industry, the employment levels have increased and that has led to the increase in disposable income of the common consumer. Not only that, with the effect of globalization and liberalization, the consumer now has a sea of choices for satisfying his needs and wishes.

Advances in Information and Communication
Advances in Information and Communication

Author: Kohei Arai

Publisher: Springer Nature

Published: 2022-03-07

Total Pages: 952

ISBN-13: 303098012X

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The book “Advances in Information and Communication Networks - Proceedings of the 2022 Future of Information and Communication Conference (FICC)” aims in presenting the latest research advances, sharing expert knowledge and exchanging ideas with the common goal of shaping the future of Information and Communication. The conference attracted 402 submissions, of which, 131 submissions (including six poster papers) have been selected through a double-blind review process by an international panel of expert referees. This book discusses on aspects of Communication, Data Science, Ambient Intelligence, Networking, Computing, Security and Internet of Things, from classical to intelligent scope. The intention is to help academic pioneering researchers, scientists, industrial engineers, and students become familiar with and stay abreast of the ever-changing technology surrounding their industry. We hope that readers find the volume interesting and valuable; it gathers chapters addressing state-of-the-art intelligent methods and techniques for solving real world problems along with a vision of the future research.

Perspectives in Marketing, Innovation and Strategy
Perspectives in Marketing, Innovation and Strategy

Author: Philip Kotler

Publisher: Taylor & Francis

Published: 2023-09-29

Total Pages: 295

ISBN-13: 1000961230

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This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.