For crafty entrepreneurs, a highly focused guide to using social media and blogging to measurably impact your sales. If you want to earn income from your creative crafts, social media and craft marketing expert Hilary Pullen will help you develop a 360 degree strategy for online networking, outlining the resources and time you need to commit. She will take you through how to identify who you want to connect with, where you will connect with them, and what type of things you want to share and say to them—all with relevant examples and case studies. You’ll see that with a little planning and management, you can learn to love blogging and social media—and experience it not as a chore but an additional way to make use of your natural creativity! “I know what it takes first hand to market your crafts online and Hilary’s book is one of the most detailed marketing books out there for creative business owners . . . If you are looking for a marketing guide to help your craft business thrive, then you need to pick up Hilary’s book.” —Timothy Adam, Handmadeology
Business advice for enterprising crafters, by crafters No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft’s annual business conference, this book covers topics including: • Developing successful product lines • Copyrights and trademarks • Taking perfect product shots • Using analytics to boost your online sales • Selling at fairs, shows, and other retail outlets • Diversifying income through licensing and teaching • Hiring and outsourcing Throughout, you’ll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you’ve only contemplated selling your crafts or want to grow an existing handmade business, Handmade to Sell offers essential guidance for anyone who has ever dreamed of making a living from what they create.
With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful homemade creations. But where to start? Solga shows you the pros and cons of all the major art and craft sites, as well as tips for creating your own store online.
"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. Specifically, the book will coach its readers to identify their own set of online influencers, craft stories that will resonate with these consumers and spread messages through cybercitizens who are social media experts. The book will include case studies, research, check lists and easy-to-adopt paradigms to create and manage online word of mouth"--Provided by publisher.
Wish you could turn your talent for making lovely things into cash? Bored of the 9 to 5 and dreaming of starting your own crafty business, but not sure where to start? Then this is the book for you ! The Craft Business Handbook has ALL the information you need to get started making money from your crafts - NOW ! From setting up as a proper business, producing and pricing your goods for maximum sales and profit, to the various options for selling online, at craft fairs, trade shows and getting your products into retailers, right through to gaining magazine coverage, promoting your business online and managing your business as it grows, this is THE essential guide for any would-be crafty entrepreneur! Whether you're just considering getting started with a crafty business idea, or already selling your wares and looking for ways to grow your business ( think sales reps, fulfillment houses and more!), this handy book - written by craft business expert Alison McNicol - shares tons of insider tips, practical information, and shows how you too can achieve Craft Business success! PLUS - some of the most successful crafty business people around share their stories - how they started and grew their successful craft businesses - prepare to be inspired with in-depth interviews from some of your favorite crafty entrepreneurs around! About The Author Alison McNicol is a serial crafty entrepreneur who has launched several successful craft businesses, selling her products in stores worldwide. She is also the author of several successful craft and craft business books, and founder of The Craft Business Community.com, an online community that provides resources and networking opportunities for crafty entrepreneurs from all over the world. Alison is also author of Craft Business Heroes: How We Did It ( 30 Creative Entrepreneurs Share the Secrets of Their Success)- a companion book to the Craft Business Handbook, featuring 30 more interviews from leading craft entrrepreneurs - Amy Butler, Amy Karol, Sublime Stitching's Jenny Hart, Subversive Cross Stitch founder Julie Jackson and tons more !
"Using the workspaces, shops, salons, and 'through-the-keyhole' profiles of some of the world's most successful crafters, readers will learn the best ways to merchandise and sell their items online, at craft fairs, markets, pop-up events, exhibitions, and in shops. Plus, you'll learn how to build a personality-driven brand, create a ... blog or website, improve your photography skills, and analyze your results to help move your business forward into the future"--
Discover the secrets to turning your love for homesteading into a thriving enterprise with "Cultivating Wealth on Your Homestead." This eBook guides you step by step through transforming your homestead into a dynamic source of income without sacrificing the lifestyle you cherish. Unlock the potential in every corner of your land and crafts, from the soil you till to the products you craft by hand. Embark on a journey of entrepreneurship that begins with "Introduction to Homestead Entrepreneurship." Navigate the terrain of aligning your lifestyle with lucrative opportunities, and learn how to evaluate your resources to create a successful homestead economy. Embrace "The Entrepreneurial Homesteader’s Mindset" and infuse innovation into your traditional practices, set impactful goals, and craft a vision that ensures your homestead’s prosperity. Identify your unique niche with precise strategies, assessing market demands, and tapping into your well of passions. With "Sustainable Agriculture as a Business," discover how organic farming and community-supported agriculture can become cornerstones of your financial growth, while "The Art of Homestead Crafting" teaches you to select, craft, and market artisan products that the world will love. Explore diverse avenues of income, from "Educational Ventures on the Homestead," where your knowledge can enlighten others, to "Permaculture Design for Profit," where you can capitalize on eco-friendly design. You'll even dive into “Alternative Energy Projects for Income," proving that sustainability and profitability go hand in hand. Learn how to efficiently manage your livestock and forests with innovative techniques that promise not just a return, but a revolution in the way homestead business operates. Understand the intricacies of aquaculture and herbal remedies, creating streams of income that also nourish the community. With a nod to modernity, "Tech on the Homestead" offers insight into integrating cutting-edge technologies that elevate your enterprise, while "Financing Your Homestead Business" and "Building a Brand" provide the foundation for a strong financial and online presence. Crucial practical advice awaits in "Homestead Legalities and Ethics," ensuring you navigate regulation minefields effortlessly, and "Managing Your Time and Energy" to keep your most precious resources replenished. Cap it all off with inspiring "Case Studies Successful Homestead Entrepreneurs," lighting the way with real examples of individuals who have achieved homesteading glory. "Cultivating Wealth on Your Homestead" isn't just a guide—it's your companion on the path to self-sufficiency and economic liberation. Cultivate your dreams into reality and sow the seeds of success today. Your homestead is more than just a home; it’s the heart of your future wealth.
Embark on an unparalleled culinary journey with "Game On," the eagerly-awaited eBook that delves into the savory universe of jerky making. Revel in a labyrinth of flavors, extend your food preservation repertoire, and attain the pinnacle of homemade jerky craft with methodologies that span from the ancient to the contemporary. "Game On" ignites your journey with an introspective look at the jerky's illustrious history, unearthing the burgeoning plethora of health benefits that elevate this time-honored snack from convenient to consequential. Venturing forth, equip yourself with quintessential knowledge by selecting the right protagonist—the choice cut of meat that will anchor your jerky escapades. From the rich tapestries of beef to the novelty of game meats, navigate this foundational decision with informed confidence. Preparation is key, and so you are guided through the meticulous art of meat slicing, marination, and tenderization. Each section is a building block toward mastery of the jerky maker's craft, ensuring your creations resonate with flavor and finesse. Stoke the flames of flavor alchemy by concocting unique spice blends and marinades that tell a tale as old as time, yet as refreshingly new as your next bite. Techniques unravel within the compendium, leveraging the subtle secrets of air drying, dehydrating, and smoking to arrive at the perfect texture and taste. These processes, both old and new, coalesce to lend your jerky a personal and unmatched quality. As you journey deeper into the shrouded realms of jerky varieties, encounter unexpected flavor horizons, from the comfort of classic revisitations to the thrill of exotic meats and global spices. Embrace the robust realm of vegetarian options, presenting a vibrant vista of plant-based delight, while expertly troubleshooting common jerky-making quandaries that even seasoned veterans face. "Game On" prepares you for the grandeur of jerky presentation and preservation, ensuring every strip ignites the senses and endures the test of time. Transition into the arts of jerky plating, pairing, and even throwing the ultimate jerky tasting parties that will be the buzz of your social circles. For the aspiring entrepreneur, discover the keys to taking your artisanship to market. Leave no stone unturned from food safety regulations to the nuances of branding – your journey might just scale the heights of a burgeoning business. Within "Game On," find resources that will prove indispensable to the jerky journeyman, explore the paradigm of community engagement through shared culinary exploits, and celebrate the versatile role of jerky as both an endearing gift and a communal offering. Finally, cast a gaze into the future with an inspiring exploration of innovation and sustainability within the jerky-making domain. Beyond recipes and tools lies a community vibrant with dialogue, diversity, and the shared passion for the noble craft of jerky making. "Game On" is the quintessential tome for both the novice adventurer and the seasoned snacking sojourner. Whether your path is forged in the pursuit of flavor, the art of preservation, or the joy of shared experiences over handcrafted cuisine, consider this the definitive guide to triumph in the endlessly delicious world of jerky making. The adventure awaits; are you ready for "Game On"?
Businesses come and go and there are plenty of reasons for their success or failure, but the ones that thrive almost always have one thing in common: they are good marketers. What does that mean? It means they make all their business decisions based on meeting their customers " needs. Which products or services they sell, where they sell them, how much they charge for them, how they encourage customers to buy them, and all the other thousands of business decisions a good marketer makes start with a simple question: how will this affect my customers?Dave Donelson has helped hundreds of small business owners and managers create marketing strategies that expand their companies while turning their existing clientele into customers for life. In The Dynamic Manager "s Guide To Marketing, he "ll show you how to learn everything you can about your customers. What makes them tick, what they want out of life, why they get out of bed in the morning. These things will tell you why they do business with your †-or with your competitors.Then he "ll show you how to use that information to turn your small company into a big one by following a few basic rules of the marketing game. Some of them come from his experiences in his own companies, some from the things he learned working with his clients over the years. Others were drawn from the lessons taught him by small business owners themselves, from auto repair shop owners to nursery retailers, clothing stores to insurance agents. In other words, this book isn "t about theory †-it "s about the real world of small business marketing.Much of the material in The Dynamic Manager "s Guide To Marketing comes from seminars Dave Donelson has presented around the country over the years. Some of it has appeared previously in the national business and trade publications he writes for. The book is organized to encourage you to sample, to think about, and to try out different concepts over time. You "ll find some useful guidance that fits your specific situation and discover some tactics you can use to accomplish your particular goals. Above all, you'll gain a few insights into how to grow your business.
Turn your crafting into a career! 2015 Crafter's Market is the perfect start to your crafting career. Thousands of artists and writers have relied on us to develop their careers and navigate the changing landscape of their fields using our sister publications, Artist's & Graphic Designer's Market and Writer's Market. For the first time, that same resource is available for crafters! The 2015 Crafter's Market introduces a whole world of possibilities for marketing your craft! Expand your business with these resources: • Complete, up-to-date information for more than 1,000 craft market resources, including craft shows, magazines, book publishers, online marketplaces and more! • Markets for a variety of crafts, including quilting, sewing, knitting, crochet, papercrafting and jewelry making. • Articles on the basics of freelancing--from basic copyright information to tips on promoting your work. • Informative articles on social media marketing, wholesale and consignment sales and pricing your crafts. • Inspiring and informative interviews with successful craft professionals such as Tula Pink and Margot Potter.
