"For most of the last century, companies strived to control costs and shift as many units as possible. But now the price of many digital products has dropped to zero, requiring a new kind of business model. [This book encourages] accepting that millions of people now expect your product for free--because a small number of high spenders are enough to build a profitable business"--
Ahead of the Curve is the first sewing book to empower curvy and plus size women to feel body confident by sewing a wardrobe that fits. Don’t change your body to fit your clothes – change your clothes to fit your body! Ahead of the Curve includes 5 basic garment patterns (UK sizes 16–36/US size 12–32/EUR sizes 44–64), which includes a pair of trousers, a t-shirt, a sleeveless top and two dress designs. Jenny takes you through a series of “Fit Clinics” – tutorials and case studies demystifying the fitting process – showing you how to adjust these patterns to master the perfect fit for your body shape. Once you have got to grips with this, you can go on to customize your closet and create an unlimited array of fantastic clothes that celebrate your body. If you’re curvy or plus size, trying to find clothes that fit and reflect your personal style can be incredibly difficult and frustrating. Plus size women feel constantly excluded and like they can’t express their personality through clothes. This book finally changes that.
In 1958, Charles David Keeling began measuring the concentration of carbon dioxide in the earth's atmosphere at the Mauna Loa Observatory in Hawaii. His project kicked off a half century of research that has expanded our knowledge of climate change. Despite more than fifty years of research, however, our global society has yet to find real solutions to the problem of global warming. Why? In Behind the Curve, Joshua Howe attempts to answer this question. He explores the history of global warming from its roots as a scientific curiosity to its place at the center of international environmental politics. The book follows the story of rising CO2—illustrated by the now famous Keeling Curve—through a number of historical contexts, highlighting the relationships among scientists, environmentalists, and politicians as those relationships changed over time. The nature of the problem itself, Howe explains, has privileged scientists as the primary spokespeople for the global climate. But while the “science first” forms of advocacy they developed to fight global warming produced more and better science, the primacy of science in global warming politics has failed to produce meaningful results. In fact, an often exclusive focus on science has left advocates for change vulnerable to political opposition and has limited much of the discussion to debates about the science itself. As a result, while we know much more about global warming than we did fifty years ago, CO2 continues to rise. In 1958, Keeling first measured CO2 at around 315 parts per million; by 2013, global CO2 had soared to 400 ppm. The problem is not getting better - it's getting worse. Behind the Curve offers a critical and levelheaded look at how we got here.
'The curve' means accepting that millions of people now expect your product for free - because a small number of high spenders are enough to build a profitable business. In games, free is the norm, but some fans now spend thousands of dollars while playing a single title. That means the focus is no longer how many units you can sell. It is how you can satisfy those users who are happy to pay for things they value. 'The curve' shows you how to forge relationships with your biggest fans and sustain long-term success.
Two years in the cauldron of capitalism-"horrifying and very funny" (The Wall Street Journal) In this candid and entertaining insider's look at the most influential school in global business, Philip Delves Broughton draws on his crack reporting skills to describe his madcap years at Harvard Business School. Ahead of the Curve recounts the most edifying and surprising lessons learned in the quest for an MBA, from the ingenious chicanery of leveraging and the unlikely pleasures of accounting, to the antics of the "booze luge" and other, less savory trappings of student culture. Published during the one hundredth anniversary of Harvard Business School, this is the unflinching truth about life in the trenches of an iconic American institution.
The students at Manhattan Law School, a decrepit institution on the edge of the toxic Gowanus Canal in Brooklyn, are geographically-challenged and mad as hell - in debt up to their eyeballs and fighting over the few legal jobs left for those who are far outside the Ivy League. Our hero, Adam Wright, is a newly minted professor with high hopes and low expectations. But nothing has prepared him for a classroom of digitally distracted students, a rebellion of grade grubbers, a Law Journal staff at the helm of a school-wide scam, and a corrupt administration that runs the school as if it were a personal ATM. Adam regrets leaving his lucrative corporate law firm for the wilds of academia, until he finds an ally in the brilliant and fetching Laura Stapleton, a colleague with her own troubling secrets. Now the two professors may just have to save legal education... or join their students in the unemployment line...or worse. With its colorful cast of eccentrics and law school misfits, a satirical plot that - without too much of a stretch - could be ripped from the headlines, and a proven author duo who know this world and have six previous books between them, The Curve continues Ankerwycke's trend of publishing high quality/highly readable legal fiction with an edge. The Curve is a hugely entertaining and deeply felt novel that satirizes the current state of higher education and reads like a cross between Dangerous Minds and The Paper Chase.
A beloved and bestselling Pacific Northwest classic, now available in paperback from Harbour Publishing! Widowed at the age of thirty-five, Muriel Wylie Blanchet packed up her five children in the summers that followed and set sail aboard the twenty-five-foot Caprice. For fifteen summers, in the 1920s and 1930s, the family explored the coves and islands of the BC coast, encountering settlers and hermits, hungry bears and dangerous tides, and falling under the spell of the region’s natural beauty. Driven by curiosity, the family followed the quiet coastline, and Blanchet—known as Capi, after her boat—recorded their wonder as they threaded their way between the snowfields, slept under the bright stars and wandered through Indigenous winter villages left empty in the summer months. The Curve of Time weaves the story of these years into a memoir that has inspired generations to seek out their own adventures on the wild west coast. First published in 1961, less than a year before the author died, Blanchet’s captivating work has become a classic of travel writing, and one of the bestselling BC books of all time.
Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.
Why do most growth companies stop growing? These fast-growing businesses are the engines of economic growth and wealth creation, but most fall behind the curve before reaching their potential. Executives are surprised when their business models mature sooner than expected, victims of the familiar S-Curve. Tragically, once-promising companies are often sold by investors too ready to throw in the towel. So what can leaders do to keep moving forward? To sustain growth, companies need to discover their next S-Curve. But few have a repeatable process for uncovering new opportunities before their core business stalls. The Curve Ahead offers a practical approach to sustaining long-term growth. It describes how growth companies can build innovation into the rhythm of their business operations and culture using design thinking, prototyping, business model design and other Innovation Power Tools. The Curve Ahead utilizes the power of storytelling to illustrate its messages. Power describes how LoJack and Groupon fell behind the curve, while Amazon, Jawbone, Darn Tough Socks and many others have fueled growth with a series of new S-Curves. This book will help thousands of mid-sized companies stay ahead of the curve and discover the path to unlimited revenue growth.
