The Forms of Meaning

The Forms of Meaning

Author: Thomas A. Sebeok

Publisher: Walter de Gruyter

Published: 2012-10-25

Total Pages: 260

ISBN-13: 3110816148

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Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars. AAS is a peer-reviewed series of international scope.


Prose Fiction: An Introduction to the Semiotics of Narrative

Prose Fiction: An Introduction to the Semiotics of Narrative

Author: Ignasi Ribó

Publisher: Open Book Publishers

Published: 2019-12-13

Total Pages: 119

ISBN-13: 1783748125

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This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introduction to the central concepts of narrative theory – concepts that will aid students in developing their competence not only in analysing and interpreting short stories and novels, but also in writing them. This textbook prioritises clarity over intricacy of theory, equipping its readers with the necessary tools to embark on further study of literature, literary theory and creative writing. Building on a ‘semiotic model of narrative,’ it is structured around the key elements of narratological theory, with chapters on plot, setting, characterisation, and narration, as well as on language and theme – elements which are underrepresented in existing textbooks on narrative theory. The chapter on language constitutes essential reading for those students unfamiliar with rhetoric, while the chapter on theme draws together significant perspectives from contemporary critical theory (including feminism and postcolonialism). This textbook is engaging and easily navigable, with key concepts highlighted and clearly explained, both in the text and in a full glossary located at the end of the book. Throughout the textbook the reader is aided by diagrams, images, quotes from prominent theorists, and instructive examples from classical and popular short stories and novels (such as Jane Austen’s Pride and Prejudice, Franz Kafka’s ‘The Metamorphosis,’ J. K. Rowling’s Harry Potter, or Dostoyevsky’s The Brothers Karamazov, amongst many others). Prose Fiction: An Introduction to the Semiotics of Narrative can either be incorporated as the main textbook into a wider syllabus on narrative theory and creative writing, or it can be used as a supplementary reference book for readers interested in narrative fiction. The textbook is a must-read for beginning students of narratology, especially those with no or limited prior experience in this area. It is of especial relevance to English and Humanities major students in Asia, for whom it was conceived and written.


Semiotics of Programming

Semiotics of Programming

Author: Kumiko Tanaka-Ishii

Publisher: Cambridge University Press

Published: 2010-03-22

Total Pages: 233

ISBN-13: 0521516552

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Considers what computers can and cannot do, analysing how computer sign systems compare to humans through a concept of reflexivity.


An Introduction to Applied Semiotics

An Introduction to Applied Semiotics

Author: Louis Hébert

Publisher: Routledge

Published: 2019-11-28

Total Pages: 355

ISBN-13: 1000760596

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An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.


Empirical Research on Semiotics and Visual Rhetoric

Empirical Research on Semiotics and Visual Rhetoric

Author: Danesi, Marcel

Publisher: IGI Global

Published: 2018-02-23

Total Pages: 328

ISBN-13: 1522556230

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The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.


Quantitative Semiotic Analysis

Quantitative Semiotic Analysis

Author: Dario Compagno

Publisher: Springer

Published: 2018-01-16

Total Pages: 193

ISBN-13: 3319615939

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​This contributed volume gives access to semiotic researches adopting a quantitative stance. European semiotics is traditionally based on immanent methodologies: meaning is seen as an autonomous dimension of human existence, whose laws can be investigated via purely qualitative analytical and reflexive analysis. Today, researches crossing disciplinary boundaries reveal the limitations of such an homogeneous practice. In particular, two families of quantitative research strategies can be identified. On the one hand, researchers wish to naturalize meaning, by making semiotic results interact with those coming from Neurophysiological and psychological sciences. On the other hand, statistical and computational tools are adopted to work on linguistic and multimedia corpora. The book acts to put the two approaches into dialogue.


Towards A Semiotic Biology: Life Is The Action Of Signs

Towards A Semiotic Biology: Life Is The Action Of Signs

Author: Kalevi Kull

Publisher: World Scientific

Published: 2011-06-08

Total Pages: 318

ISBN-13: 1908977817

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This book presents programmatic texts on biosemiotics, written collectively by world leading scholars in the field (Deacon, Emmeche, Favareau, Hoffmeyer, Kull, Markoš, Pattee, Stjernfelt). In addition, the book includes chapters which focus closely on semiotic case studies (Bruni, Kotov, Maran, Neuman, Turovski).According to the central thesis of biosemiotics, sign processes characterise all living systems and the very nature of life, and their diverse phenomena can be best explained via the dynamics and typology of sign relations. The authors are therefore presenting a deeper view on biological evolution, intentionality of organisms, the role of communication in the living world and the nature of sign systems — all topics which are described in this volume. This has important consequences on the methodology and epistemology of biology and study of life phenomena in general, which the authors aim to help the reader better understand.


Peirce on Signs

Peirce on Signs

Author: James Hoopes

Publisher: UNC Press Books

Published: 2014-02-01

Total Pages: 295

ISBN-13: 1469616815

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Charles Sanders Peirce (1839-1914) is rapidly becoming recognized as the greatest American philosopher. At the center of his philosophy was a revolutionary model of the way human beings think. Peirce, a logician, challenged traditional models by describing thoughts not as "ideas" but as "signs," external to the self and without meaning unless interpreted by a subsequent thought. His general theory of signs -- or semiotic -- is especially pertinent to methodologies currently being debated in many disciplines. This anthology, the first one-volume work devoted to Peirce's writings on semiotic, provides a much-needed, basic introduction to a complex aspect of his work. James Hoopes has selected the most authoritative texts and supplemented them with informative headnotes. His introduction explains the place of Peirce's semiotic in the history of philosophy and compares Peirce's theory of signs to theories developed in literature and linguistics.