To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a “narrative.” But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed. On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication. Drawing on Zach Friend’s own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will: -Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative; -Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients; -Stop wasting time and energy gathering unnecessary facts and data that don’t advance their message; and -Get results faster by using narrative as a productive tool that will fuel success.
Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication. Examining how to capture more followers who listen for longer and more intently, On Message will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.
In the 2004 election, 80 percent of those who claimed "moral values" was the most important issue affecting their vote cast their ballots for Bush, as did 63 percent of frequent churchgoers. Since then, the Religious Right has continued to cement an association between "Christian" and "moral" values and conservative policies. Getting On Message challenges this association from the very heart of the Christian tradition. These readable and incisive essays use biblical framing to discern the personal and social ethics that truly embody Christian values in the contemporary world. Marilynne Robinson discusses the link between personal holiness and a generous spirit. Garret Keizer looks at the growing wealth/class divide from a Christian perspective. Rev. Heidi Neumark examines hospitality as a core Christian value. Rev. Chloe Breyer explores a justice criterion for women's decisions on abortion. Rev. Bill Sinkford asks what really constitutes a God-approved marriage and family. Getting On Message is a book for clergy, for politically active people of faith, and for progressive organizers and strategists who want to learn how to talk to religious believers about the values they share.
A CNN political analyst and a Republican strategist reframe the discussion of the “Trump voter” to answer the question, What’s next? NAMED ONE OF THE BEST BOOKS OF THE YEAR BY FOREIGN AFFAIRS • “Unlike most retellings of the 2016 election, The Great Revolt provides a cohesive, non-wild-eyed argument about where the Republican Party could be headed.”—The Atlantic Political experts were wrong about the 2016 election and they continue to blow it, predicting the coming demise of the president without pausing to consider the durability of the winds that swept him into office. Salena Zito and Brad Todd have traveled over 27,000 miles of country roads to interview more than three hundred Trump voters in ten swing counties. What emerges is a portrait of a group of citizens who span job descriptions, income brackets, education levels, and party allegiances, united by their desire to be part of a movement larger than themselves. They want to put pragmatism before ideology and localism before globalism, and demand the respect they deserve from Washington. The 2016 election signaled a realignment in American politics that will outlast any one president. Zito and Todd reframe the discussion of the “Trump voter” to answer the question, What’s next?
An Instant #1 New York Times Bestseller! An Instant Indie Bestseller! *An Amazon Best Book of the Year * A B&N Best Book of the Year* A great gift for tiny go-getters and big dreamers, including for back to school! NBA champion and superstar LeBron James pens a slam-dunk picture book inspired by his foundation’s I PROMISE program that motivates children everywhere to always #StriveForGreatness. Just a kid from Akron, Ohio, who is dedicated to uplifting youth everywhere, LeBron James knows the key to a better future is to excel in school, do your best, and keep your family close. I Promise is a lively and inspiring picture book that reminds us that tomorrow’s success starts with the promises we make to ourselves and our community today. Featuring James’s upbeat, rhyming text and vibrant illustrations perfectly crafted for a diverse audience by #1 New York Times bestselling and Geisel Honor winning artist Nina Mata, this book has the power to inspire all children and families to be their best. Perfect for shared reading in and out of the classroom, I Promise is also a great gift for graduation, birthdays, and other occasions. Plus check out the audiobook, read by LeBron James's mother and I Promise School supporter Gloria James!
Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact. Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you'll deliver memorable content on a regular basis while keeping the long-term view in mind and being committed to helping and sharing with others. Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas. This is a long-term process-one that doesn't normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.
It is Tim's birthday. Instead of a package, Tim gets a mysterious letter -- written in code! Tim -- and the reader -- are off, following the clues. And at the end of the treasure hunt is a wonderful birthday surprise!
The apostle James addressed his readers directly and pointedly, using vivid images from ordinary life and attention-gripping statements. In this revised BST volume, J. Alec Motyer's rich exposition brings James's letter to life for today's readers, drawing out memorable themes such as the link between enduring trials and maturity, the implications of careless and evil words, the need for purity, and more.
