On Digital Advocacy
On Digital Advocacy

Author: Katie Boue

Publisher: Fulcrum Publishing

Published: 2023-07-18

Total Pages: 69

ISBN-13: 1682753700

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Whether you hike, bike, camp, climb, hunt, ride, paddle, paint, garden—whatever way you get out and enjoy nature, you leave an impact on the outdoors every time you step out your front door. Every step your boots take down dusty trails, every bolt your clip draws into, every time you cruise down a dirt road, till the soil, you leave an impact. Outdoor recreation inherently leaves an impact on the land, but we can work to offset that impact by advocating for earth in our own circles, online and in our neighborhoods. The question is, can we use the digital space to protect the outdoors while still protecting our human spirit? We all share a responsibility to protect our planet––especially those of us in the outdoor industry––and in the digital age, access to advocacy is abundant. Social media hands us the tools to get educated, gather resources, organize and empower ourselves on whatever slice of the "save the planet" pie tickles your appetite to do good. The opportunity and potential for digital advocacy is dizzying––but what happens when we begin to tangle our personal identities with our pursuit of saving a dying earth? As users of public lands, we have an ethical responsibility to the planet. As inhabitants of our identities, we have an ethical responsibility to ourselves, too. Inside, the book covers topics like: The two types of advocacy Becoming an advocate for the outdoor industry Voting for the outdoor spaces you love the most The advocacy retention cycle Online bullying and stalking

Building Digital Power
Building Digital Power

Author: Karen Nilsen

Publisher:

Published: 2020-01-20

Total Pages: 200

ISBN-13:

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"Everything I wish I knew when I started out as a digital campaigner."A deep dive on digital advocacy for campaigners, communicators, and strategists. In five parts:1) Digital Communications Strategy2) Email Strategy3) Action Page Strategy4) List Building & Segmentation5) Pro TipsNow more than ever, the world needs more people whose expertise is to change the world. And if those skills aren't already specialised enough, to fuel a cause in 2020 you also need to magically be an expert in online giving, digital advocacy and engagement.While there's no shortage of digital strategy advice, how much of it should non-profits pay attention to? Which ideas that sound intuitive could actually be hurting your long-term engagement? What is leading millions of potential donors and online activists to tune out over time? At Animals Australia, we put a lot of theories to the test and busted plenty of myths. This book outlines what worked for us in practice.And here's the truth. A decade of trial and error, research, and pushing boundaries has revealed one universal insight. The real key to building digital power has less to do with tech than it does people. It's about relationships -- forged and nurtured at scale. Tap into the power that exists when communication, design, and tech meet empathy, respect, and a supporter-centric mindset.

Disability Rights Advocacy Online
Disability Rights Advocacy Online

Author: Filippo Trevisan

Publisher: Routledge

Published: 2016-10-14

Total Pages: 260

ISBN-13: 131753705X

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Disability rights advocates in the United Kingdom and the United States recently embraced new media technologies in unexpected and innovative ways. This book sheds light on this process of renewal and asks whether the digitalisation of disability rights advocacy can help re-configure political participation into a more inclusive experience for disabled Internet users, enhancing their stakes in democratic citizenship. Through the examination of social media content, Web link analysis, and interviews with leading figures in grassroots groups on both sides of the Atlantic, Filippo Trevisan reveals the profound impact that the Internet has had on disability advocacy in the wake of the austerity agenda that followed the 2008 global financial crisis. In Britain, a new, tech-savvy generation of young disabled self-advocates has emerged from this process. The role of social media platforms such as Facebook in helping politically inexperienced users make sense of complex policy changes through the use of personal stories is discussed also. In addition, this book explains why British disability advocates adopted more innovative and participatory strategies compared to their American counterparts when faced with similar policy crises. This book reviews the implications of this unexpected digital transformation for the structure of the disability rights movement, its leadership, and the opportunity for disabled citizens to participate fully in democratic politics vis-à-vis persisting Web access and accessibility barriers. An original perspective on the relationship between disability and the Internet, and an indispensable read for scholars wishing to contextualize and enrich their knowledge on digital disability rights campaigns vis-à-vis the broader ecology of policymaking.

Digital Citizenship and Political Engagement
Digital Citizenship and Political Engagement

Author: Ariadne Vromen

Publisher: Springer

Published: 2016-11-25

Total Pages: 282

ISBN-13: 1137488654

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This book considers the radical effects the emergence of social media and digital politics have had on the way that advocacy organisations mobilise and organise citizens into political participation. It argues that these changes are due not only to technological advancement but are also underpinned by hybrid media systems, new political narratives, and a new networked generation of political actors. The author empirically analyses the emergence and consolidation within advanced democracies of online campaigning organisations, such as MoveOn, 38 Degrees, Getup and AVAAZ. Vromen shows that they have become leading political advocates, and influential on both national and international level governance. The book critically engages with this digital disruption of traditional patterns of political mobilisation and organisation, and highlights the challenges in embracing new ideas such as entrepreneurialism and issue-driven politics. It will be of interest to advanced students and scholars in political participation and citizen politics, interest groups, civil society organisations, e-government and politics and social media.

The MoveOn Effect
The MoveOn Effect

Author: David Karpf

Publisher: Oxford University Press

Published: 2012-05-30

Total Pages: 254

ISBN-13: 0199942870

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The Internet is facilitating a generational transition among American political advocacy organizations. This book provides a detailed exploration of how ?netroots? advocacy groups - MoveOn.org, DailyKos.com, DemocracyforAmerica.com, and the Progressive Change Campaign Committee - differ from ?legacy? peer organizations. It also explains the partisan character of these technological innovations.

Transnational Advocacy in the Digital Era
Transnational Advocacy in the Digital Era

Author: Nina Hall

Publisher: Oxford University Press

Published: 2022-06

Total Pages: 289

ISBN-13: 0198858744

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This title explores the role of digital advocacy organizations, a major new addition to the international arena. It provides a detailed investigation of the power that these organizations have, the ways in which they differ from traditional NGOs, their memberships and networks, and how their campaigns are launched and distributed.

Modern Trial Advocacy
Modern Trial Advocacy

Author: Steven Lubet

Publisher: Aspen Publishing

Published: 2019-07-28

Total Pages: 484

ISBN-13: 1601568274

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Now in its fourth edition, Modern Trial Advocacy: Canada is the first and last word in Canadian trial practice. This classic handbook, published by the National Institute for Trial Advocacy, gives practitioners a detailed road map for conducting a trial. Expanding on the original text written by Steven Lubet for an American audience, experienced Toronto trial lawyers Cynthia Tape and Julie Rosenthal guide the beginning advocate in developing a winning case theory through all phases of trial. They explain how to present a case as a story – and powerfully and persuasively tell that story to the jury. Modern Trial Advocacy: Canada provides not only Canadian case law and statutes, but also valuable insight into the specific elements of Canadian litigation practice as itpresents a realistic and contemporary approach to learning and developing trial advocacy skills. This book offers a sophisticated, theory-driven approach to advocacy training that distinguishes it from other books in the field. The fourth edition has been updated with current citations to case law, statutes, and rules and the latest “best practices” for using technology in the courtroom.

Advocacy and Organizational Engagement
Advocacy and Organizational Engagement

Author: Lukasz M. Bochenek

Publisher: Emerald Group Publishing

Published: 2019-10-11

Total Pages: 166

ISBN-13: 1789734398

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In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.

Exploring the Role of Social Media in Transnational Advocacy
Exploring the Role of Social Media in Transnational Advocacy

Author: Endong, Floribert Patrick C.

Publisher: IGI Global

Published: 2018-03-31

Total Pages: 327

ISBN-13: 1522528555

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Emerging digital technologies are playing an increasingly significant role in advancing citizen-based support all over the world. They have become tools used for protest movements, and in the establishment organizations use in campaigning. Exploring the Role of Social Media in Transnational Advocacy is an essential reference source for the latest scholarly research on the various dimensions of new technology platforms, highlighting the use in citizen-enabled, social advocacy campaigns. Featuring extensive coverage on a broad range of topics such as virtual communities, e-health, and e-government, this book is ideally designed for academicians, researchers, students, and policy makers seeking current research on different aspects of social media in campaigns.

The Quest for Attention
The Quest for Attention

Author: Chao Guo

Publisher: Stanford University Press

Published: 2020-07-28

Total Pages: 312

ISBN-13: 1503613089

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Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.