This book is perfect for the young and aspiring Olympians. It provides a glimpse into the world of the greatest athletes, and your child can decide to either follow their footsteps or not. The nice thin about this books is that the information is presented visually so there is 100% understanding. After all, images are universal learning languages. Grab a copy today!
Based on a decade of research by two leading action sports scholars, this book maps the relationship between action sports and the Olympic Movement, from the inclusion of the first action sports to those featuring for the first time in the Tokyo Olympic Games and beyond. In an effort to remain relevant to younger audiences, four new action sports, surfing, skateboarding, sport climbing, and BMX freestyle were included in the Tokyo Olympic program. Drawing upon interviews with Olympic insiders, as well as leaders, athletes, and participants in these action sports communities, the book details the impacts on the action sports industry and cultures, and offers national comparisons to show the uneven effects resulting from Olympic inclusion. It reveals the intricate workings of power and politics in contemporary sports organisations, and maps key trends in this changing sporting landscape. Action Sports and the Olympic Games is a fascinating read for anybody studying the Olympics, the sociology of sport, action sports, or sport policy.
“A people’s history of the Olympics.”—New York Times Book Review A Boston Globe Best Book of the Year A Kirkus Reviews Best Nonfiction Book of the Year The Games is best-selling sportswriter David Goldblatt’s sweeping, definitive history of the modern Olympics. Goldblatt brilliantly traces their history from the reinvention of the Games in Athens in 1896 to Rio in 2016, revealing how the Olympics developed into a global colossus and highlighting how they have been buffeted by (and affected by) domestic and international conflicts. Along the way, Goldblatt reveals the origins of beloved Olympic traditions (winners’ medals, the torch relay, the eternal flame) and popular events (gymnastics, alpine skiing, the marathon). And he delivers memorable portraits of Olympic icons from Jesse Owens to Nadia Comaneci, the Dream Team to Usain Bolt.
Even in antiquity it was debated when and why the Olympic Games had been established and by whom. Modern scholarship has also advanced a great number of hypotheses on the origins of the games (ranging from funeral games to harvest ceremonies/vegetation magic or even initiation rites), but a truly convincing reconstruction has not yet been formulated. The present volume off ers a new comprehensive explanation for the phenomenon and argues that the Games evolved from hunting and from animal ceremonialism observed among various hunting groups. This explanation is admittedly a hypothetical one, based mainly on the interpretation of the archaeological material and some ethnographic parallels, but conjecture is necessary due to the complete absence of contemporary written evidence. In addition, although it is essentially a simple theory that simultaneously explains many perplexing features of the Games in a coherent way, it must remain without definitive proof, as with all other previous similar explanations. "Anyone who takes issue is allowed a simple remedy: to off er something better, something that is coherent and constructive as an alternative."
In the 1880s photographers and sports enthusiasts confidently declared the end of dead heats in sporting competition. Reflecting a broader social belief in technology, proponents of the camera stressed that the device could provide definitive proof of who won and who lost. Yet despite this remedy for the inadequate human eye, competitive races between horses, boats, and bicycles ended too close to call a sole champion. More than a century later, when cameras can subdivide the second into ten-thousandths and beyond, athletes continue to cross the finish line in ties. In this fascinating journey through the history of the photo-finish in sports, Jonathan Finn shows how innovation was animated by a drive for ever more precise tools and a quest for perfect measurement. As he traces the technological developments inspired by this crusade - from the evolution of the still camera to movie cameras, ultimately leading to complex contemporary photo-finish systems - Finn uncovers the social implications of adopting and contesting the photograph as evidence in sport. At every turn empirical obsession intersects with the unpredictability of sports, creating a paradox wherein the precision offered by photo-finish technology far exceeds the realities of human performance and its measurement. Separating athletes by the hundredth, thousandth, or ten-thousandth of a second is often a fiction that comes with significant material and cultural implications. A lively biography of a critical technology, Beyond the Finish Line illuminates the cultural role of the photo-finish in win-at-all-costs culture and warn that in our pursuit for precision we may threaten the human element of sport that galvanizes mere spectators into fans.
A timely, no-holds barred, critical political history of the modern Olympic Games The Olympics have a checkered, sometimes scandalous, political history. Jules Boykoff, a former US Olympic team member, takes readers from the event’s nineteenth-century origins, through the Games’ flirtation with Fascism, and into the contemporary era of corporate control. Along the way he recounts vibrant alt-Olympic movements, such as the Workers’ Games and Women’s Games of the 1920s and 1930s as well as athlete-activists and political movements that stood up to challenge the Olympic machine.
Sport and peacemaking have evolved. It is no longer the case that the Olympic Games and war games exist in isolation from each other. Increasingly, policymakers, peacekeepers, athletes, development workers, presidents of nations and others combine forces in an "integrated" approach towards peace. This approach is located not only within the broader, historically evolved Olympic Movement but also in relation to a newly emerged social movement which promotes development and peace through sport. This book critically examines the ways in which this development is being played out at global, national and local levels, particularly in relation to the Olympic Movement and initiatives such as the biennial Olympic Truce Resolution. The volume constitutes a unique scholarly attempt to provide an in-depth comparative analysis of the sport of peacemaking in the context of the Olympic Movement. Through international comparison and empirically grounded case studies, the book provides an important new departure in the study of the social impact of the Olympic Movement and related peacemaking efforts. It discusses these issues from a range of academic disciplines, including history, sociology, political science, economics, geography, philosophy and international relations. This book was previously published as a special issue of Sport in Society.
For more than a millennium, the ancient Olympics captured the imaginations of the Greeks, until a Christianized Rome terminated the competitions in the fourth century AD. But the Olympic ideal did not die and this book is a succinct history of the ancient Olympics and their modern resurgence. Classics professor David Young, who has researched the subject for over 25 years, reveals how the ancient Olympics evolved from modest beginnings into a grand festival, attracting hundreds of highly trained athletes, tens of thousands of spectators, and the finest artists and poets.
Welcome to the world of sports marketing, where the intersection of athleticism, business acumen, and digital innovation unfolds. In this book, we embark on an intellectual journey that dissects the intricate domain of sports marketing, navigating through essential basics, exploring the strategic use of social media, and delving into the fascinating realm of advertising in and through sports. Chapter 1 sets the stage by offering the foundational knowledge required to grasp the multifaceted nature of sports marketing. From understanding the institutional view of sport and its demand to distinguishing between marketing in sport and marketing through sport, this section lays the groundwork for our exploration. We examine the relationship between advertising and sports, conceptualize sport as a product in marketing, and delve into the role of athletes as key figures in sports marketing. Along the way, we uncover the power of sports celebrities in marketing communication and explore the intricate world of sports consumers. This section takes a dive into sports venues as advertising media, shedding light on their impact and effectiveness. It also discusses how sport events can be used to connect with target audiences, increase brand awareness and boost sales, as sport events present a significant marketing opportunity for businesses and organizations. It discusses a range of strategies and practices for marketing sport events within the framework of event planning and marketing communications. Advertising in and through sport is another important area of sports marketing since sport offers a powerful platform for advertising. Sport events, athletes and sports teams can be an effective way to reach a wide audience. In this context, the book discusses the basics of advertising in and through sport. Chapter 2 turns our attention to the dynamic realm of social media in sports marketing. In an era where digital connectivity reigns supreme, the strategic use of social media is a game-changer. We scrutinize the risks involved in leveraging social media in sports marketing and delve into strategic approaches. This includes an exploration of academic studies on strategic social media use, the concept of relationship marketing in sports, and the art of sports relationship marketing through social media. Social media is becoming an increasingly important tool for sports marketing. It offers a powerful platform that businesses and organizations can use to connect with their target audiences, increase brand awareness and drive sales. This book aims to provide a comprehensive guide on how social media can be used for sports marketing, covering topics such as developing a social media strategy, content creation and social media analytics. This book is designed to cater to a diverse audience. Scholars in the field of communication and media will find rich insights into the evolving dynamics of sports marketing. Professional marketers will discover practical strategies for harnessing the power of social media in their campaigns, while students passionate about sports marketing and advertising will find a comprehensive foundation for their future endeavors. May this book serve as a beacon of knowledge and inspiration as you navigate the dynamic and thrilling world of sports marketing.
NOlympians: Inside the Fight Against Capitalist Mega-Sports in Los Angeles, Tokyo and Beyond investigates the intersection of the global rise of anti-Olympics activism and the declining popularity of hosting of the Games. The Olympics were once buoyed by myths of luminous prosperity and upticks in tourism and jobs, but in recent years these assurances have been debunked. Now more than ever, it’s clear that the Olympics have transmogrified into a political-economic juggernaut that arrives with displacement, expanded policing, and anti-democratic backroom deals. Jules Boykoff – a former professional soccer player who represented the US Olympic soccer team – zooms in on Los Angeles, where the Democratic Socialists of America have launched the NOlympics LA campaign ahead of the 2028 Summer Games. Boykoff shows how DSA-LA’s anti-Olympics activism fits with the resurgence of socialism in the US and beyond. Boykoff’s research, based on more than 100 interviews with anti-Olympics activists, personal experiences at protests in Los Angeles, Rio de Janeiro, London, and Tokyo, academic research, mass- and alternative-media coverage, and Olympic archives, is the backbone for this story of activists fighting against the odds and embracing the transformative politics of democratic socialism.
