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Author: Boston Type and Stereotype Foundry
Publisher:
Published: 1832
Total Pages: 184
ISBN-13: 9780486260235
DOWNLOAD EBOOKHundreds of eye-catching cuts: eagles, musical instruments, animals, sports, many more. Also typefaces—Italian, Black, Fat, Shaded, Outlined, etc. Over 700 illus.
Author: Alex W. White
Publisher: Simon and Schuster
Published: 2015-09-01
Total Pages: 226
ISBN-13: 162153491X
DOWNLOAD EBOOKThis comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Gilbert P. Farrar
Publisher:
Published: 1917
Total Pages: 314
ISBN-13:
DOWNLOAD EBOOKAuthor: E. Melanie Dupuis
Publisher: NYU Press
Published: 2002-02-01
Total Pages: 323
ISBN-13: 0814721419
DOWNLOAD EBOOKThe story of how Americans came to drink milk For over a century, America's nutrition authorities have heralded milk as "nature's perfect food," as "indispensable" and "the most complete food." These milk "boosters" have ranged from consumer activists, to government nutritionists, to the American Dairy Council and its ubiquitous milk moustache ads. The image of milk as wholesome and body-building has a long history, but is it accurate? Recently, within the newest social movements around food, milk has lost favor. Vegan anti-milk rhetoric portrays the dairy industry as cruel to animals and milk as bad for humans. Recently, books with titles like, "Milk: The Deadly Poison," and "Don't Drink Your Milk" have portrayed milk as toxic and unhealthy. Controversies over genetically-engineered cows and questions about antibiotic residue have also prompted consumers to question whether the milk they drink each day is truly good for them. In Nature's Perfect Food Melanie Dupuis illuminates these questions by telling the story of how Americans came to drink milk. We learn how cow's milk, which was associated with bacteria and disease became a staple of the American diet. Along the way we encounter 19th century evangelists who were convinced that cow's milk was the perfect food with divine properties, brewers whose tainted cow feed poisoned the milk supply, and informal wetnursing networks that were destroyed with the onset of urbanization and industrialization. Informative and entertaining, Nature's Perfect Food will be the standard work on the history of milk.
Author: Andrew C. Long
Publisher: Syracuse University Press
Published: 2014-02-21
Total Pages: 288
ISBN-13: 0815652321
DOWNLOAD EBOOKReading Arabia traces the evolving tradition of British Orientalism in the late nineteenth and early twentieth centuries, examining the role of mass print culture in constructing the British public’s perception of “Arabia.” Long brings together close readings and ideological analyses of primary texts by Richard Burton, Charles Doughty, Robert Cunninghame Graham, Marmaduke Pickthall, and T. E. Lawrence, along with pamphlets, journalism and commentary, silent films, stage spectacles, and travel literature. Through these texts, Long examines the fantasy of the Orient and its constitutive function. Building on the pioneering work of Edward Said, Reading Arabia looks beyond foreign policy debates and issues of human rights to show how British Orientalism is rooted in words and phrases of a popular culture that shaped the way the public read and imagined the Arab world.
Author: Frank H. Atkinson
Publisher: Dover Publications
Published: 2010-12-16
Total Pages: 0
ISBN-13: 9780486478456
DOWNLOAD EBOOKHighlights from a pair of century-old sign-painting manuals include borders, frames, typography, and other images for creating advertisements with an authentic period flair. A CD-ROM features all of the book's images.
Author: David Consuegra
Publisher: Simon and Schuster
Published: 2011-10-10
Total Pages: 894
ISBN-13: 1621535827
DOWNLOAD EBOOKGraphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine American type foundries. Complete with samples of 334 different typefaces, and 700 black-and-white illustrations, this eye-popping reference reveals the expansive contribution America has made to the world of type design.
Author: Dan X. Solo
Publisher: Courier Corporation
Published: 1978-01-01
Total Pages: 110
ISBN-13: 9780486236575
DOWNLOAD EBOOKEnliven your messages for any occasion — from 4th of July festivities to winter revels and other holiday or everyday events — with these eye-catching fonts. More than 100 typefaces include letters shaped like logs, bones, chopsticks, and adorned with other imaginative embellishments. All appear in uppercase; many include lowercase and numerals.
Author: Carol Belanger Grafton
Publisher: Courier Corporation
Published: 1988-09-01
Total Pages: 12
ISBN-13: 9780486257532
DOWNLOAD EBOOKSuperbly engraved floral wreaths, bouquets and nosegays composed of roses, daisies, lilies, violets, more; space for messages, names. Add authentic 19th-century note to gifts, cards, packages, more.
Author: Jim Aitchison
Publisher: FT Press
Published: 2012-12-11
Total Pages: 596
ISBN-13: 0133412334
DOWNLOAD EBOOKNow revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
