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Author: Boston Type and Stereotype Foundry
Publisher:
Published: 1832
Total Pages: 184
ISBN-13: 9780486260235
DOWNLOAD EBOOKHundreds of eye-catching cuts: eagles, musical instruments, animals, sports, many more. Also typefaces—Italian, Black, Fat, Shaded, Outlined, etc. Over 700 illus.
Author: Alex W. White
Publisher: Simon and Schuster
Published: 2010-09-21
Total Pages: 618
ISBN-13: 1581158203
DOWNLOAD EBOOKThe most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas. • Best-selling design author has unique philosophy and expertise • 1,500 full-color illustrations showcase outstanding advertising design from around the world • Unique comparisons of print, web, TV and other campaigns—which techniques work best? • Ideas for forging corporate identity through advertising Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: E. Melanie Dupuis
Publisher: NYU Press
Published: 2002-02
Total Pages: 323
ISBN-13: 0814719384
DOWNLOAD EBOOKThe story of how Americans came to drink milk For over a century, America's nutrition authorities have heralded milk as "nature's perfect food," as "indispensable" and "the most complete food." These milk "boosters" have ranged from consumer activists, to government nutritionists, to the American Dairy Council and its ubiquitous milk moustache ads. The image of milk as wholesome and body-building has a long history, but is it accurate? Recently, within the newest social movements around food, milk has lost favor. Vegan anti-milk rhetoric portrays the dairy industry as cruel to animals and milk as bad for humans. Recently, books with titles like, "Milk: The Deadly Poison," and "Don't Drink Your Milk" have portrayed milk as toxic and unhealthy. Controversies over genetically-engineered cows and questions about antibiotic residue have also prompted consumers to question whether the milk they drink each day is truly good for them. In Nature's Perfect Food Melanie Dupuis illuminates these questions by telling the story of how Americans came to drink milk. We learn how cow's milk, which was associated with bacteria and disease became a staple of the American diet. Along the way we encounter 19th century evangelists who were convinced that cow's milk was the perfect food with divine properties, brewers whose tainted cow feed poisoned the milk supply, and informal wetnursing networks that were destroyed with the onset of urbanization and industrialization. Informative and entertaining, Nature's Perfect Food will be the standard work on the history of milk.
Author: Andrew C. Long
Publisher: Syracuse University Press
Published: 2014-02-21
Total Pages: 288
ISBN-13: 0815652321
DOWNLOAD EBOOKReading Arabia traces the evolving tradition of British Orientalism in the late nineteenth and early twentieth centuries, examining the role of mass print culture in constructing the British public’s perception of “Arabia.” Long brings together close readings and ideological analyses of primary texts by Richard Burton, Charles Doughty, Robert Cunninghame Graham, Marmaduke Pickthall, and T. E. Lawrence, along with pamphlets, journalism and commentary, silent films, stage spectacles, and travel literature. Through these texts, Long examines the fantasy of the Orient and its constitutive function. Building on the pioneering work of Edward Said, Reading Arabia looks beyond foreign policy debates and issues of human rights to show how British Orientalism is rooted in words and phrases of a popular culture that shaped the way the public read and imagined the Arab world.
Author: Johann Georg Heck
Publisher:
Published: 1994
Total Pages: 242
ISBN-13:
DOWNLOAD EBOOKThousands of illustrations from 19th-century archive: weapons, fortifications, fighting vessels, Egyptian costumes, mummies, Roman coins, medieval armor, much more.
Author: Alex W. White
Publisher: Simon and Schuster
Published: 2015-09-01
Total Pages: 226
ISBN-13: 162153491X
DOWNLOAD EBOOKThis comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Jane R. Pomeroy
Publisher:
Published: 2005
Total Pages: 832
ISBN-13:
DOWNLOAD EBOOKAuthor: Simon Garfield
Publisher: W. W. Norton & Company
Published: 2024-10-22
Total Pages: 89
ISBN-13: 1324086238
DOWNLOAD EBOOKA compact and charming history of the beloved handcrafted font by the New York Times best-selling author of Just My Type. Albertus, first carved on a bronze tablet in the 1930s by German Jewish refugee Berthold Wolpe, has proved to be one of the most enduring handcrafted typefaces in the world. It is at once modern and timeless, authoritative and whimsical—renowned as the typeface of London Street signs, David Bowie albums, and Star Wars movie posters. In this unique celebration, best-selling author Simon Garfield charts the story of the creation of Albertus, its innumerable and vibrant uses, and the erratic brilliance of its designer, as recounted by Wolpe’s children. Through his exploration of this singular font, Garfield grapples with one of the most fundamental artistic questions: what makes great art not only survive but flourish in each new age and medium?
