The Ocean Economy in 2030
The Ocean Economy in 2030

Author: OECD

Publisher: OECD Publishing

Published: 2016-04-27

Total Pages: 256

ISBN-13: 9264251723

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This report explores the growth prospects for the ocean economy, its capacity for future employment creation and innovation, and its role in addressing global challenges. Special attention is devoted to the emerging ocean-based industries.

Blue Ocean Shift
Blue Ocean Shift

Author: W. Chan Kim

Publisher: Hachette Books

Published: 2017-09-26

Total Pages: 286

ISBN-13: 0316314056

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NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Red Ocean Traps (Harvard Business Review Classics)
Red Ocean Traps (Harvard Business Review Classics)

Author: W. Chan Kim

Publisher: Harvard Business Review Press

Published: 2017-05-30

Total Pages: 64

ISBN-13: 1633692671

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As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Blue Ocean Leadership (Harvard Business Review Classics)
Blue Ocean Leadership (Harvard Business Review Classics)

Author: W. Chan Kim

Publisher: Harvard Business Review Press

Published: 2017-05-30

Total Pages: 80

ISBN-13: 1633692655

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Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

In a Perfect Ocean
In a Perfect Ocean

Author: Daniel Pauly

Publisher: Washington : Island Press

Published: 2003

Total Pages: 212

ISBN-13:

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Recent decades have been marked by the decline or collapse of one fishery after another around the world, from swordfish in the North Atlantic to orange roughy in the South Pacific. While the effects of a collapse on local economies and fishing-dependent communities have generated much discussion, little attention has been paid to its impacts on the overall health of the ocean's ecosystems. In a Perfect Ocean: The State of Fisheries and Ecosystems in the North Atlantic Ocean presents the first empirical assessment of the status of ecosystems in the North Atlantic ocean. Drawing on a wide range of studies including original research conducted for this volume, the authors analyze 14 large marine ecosystems to provide an indisputable picture of an ocean whose ecology has been dramatically altered, resulting in a phenomenon described by the authors as "fishing down the food web." The book: provides a snapshot of the past health of the North Atlantic and compares it to its present status presents a rigorous scientific assessment based on the key criteria of fisheries catches, biomass, and trophic level considers the factors that have led to the current situation describes the policy options available for halting the decline offers recommendations for restoring the North Atlantic An original and powerful series of maps and charts illustrate where the effects of overfishing are the most pronounced and highlight the interactions among various factors contributing to the overall decline of the North Atlantic's ecosystems. This is the first in a series of assessments by the world's leading marine scientists, entitled "The State of the World's Oceans." In a Perfect Ocean: The State of Fisheries and Ecosystems in the North Atlantic Ocean is a landmark study, the first of its kind to make a comprehensive, ecosystem-based assessment of the North Atlantic Ocean, and will be essential reading for policymakers at the state, national, and international level concerned with fisheries management, as well for scientists, researchers, and activists concerned with marine issues or fishing and the fisheries industry.