Logo Design Workbook

Logo Design Workbook

Author: Sean Adams

Publisher: Rockport Publishers

Published: 2006-03-01

Total Pages: 240

ISBN-13: 1616736348

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Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.


The Circle

The Circle

Author: Dave Eggers

Publisher: Vintage

Published: 2013-10-08

Total Pages: 404

ISBN-13: 0385351402

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INTERNATIONAL BESTSELLER • A bestselling dystopian novel that tackles surveillance, privacy and the frightening intrusions of technology in our lives—a “compulsively readable parable for the 21st century” (Vanity Fair). When Mae Holland is hired to work for the Circle, the world’s most powerful internet company, she feels she’s been given the opportunity of a lifetime. The Circle, run out of a sprawling California campus, links users’ personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and transparency. As Mae tours the open-plan office spaces, the towering glass dining facilities, the cozy dorms for those who spend nights at work, she is thrilled with the company’s modernity and activity. There are parties that last through the night, there are famous musicians playing on the lawn, there are athletic activities and clubs and brunches, and even an aquarium of rare fish retrieved from the Marianas Trench by the CEO. Mae can’t believe her luck, her great fortune to work for the most influential company in the world—even as life beyond the campus grows distant, even as a strange encounter with a colleague leaves her shaken, even as her role at the Circle becomes increasingly public. What begins as the captivating story of one woman’s ambition and idealism soon becomes a heart-racing novel of suspense, raising questions about memory, history, privacy, democracy, and the limits of human knowledge.


Most Valuable

Most Valuable

Author: Gare Joyce

Publisher: Penguin

Published: 2019-10-29

Total Pages: 302

ISBN-13: 073523793X

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#1 National Bestseller This hockey generation's brightest talent has been plagued by concussions. Now, the very style of play that has brought Crosby such success may be heralding the end of his career. Sidney Crosby is arguably the best player ever to put on skates. You could argue that Bobby was better, or Wayne, or Gordie. But it would be hard to argue that any of those guys changed the game as much as Sid. No defenceman came along in Bobby's wake to play like him. There will never be another 99. But in Crosby's case, the entire league was re-made in his image. The game can be divided into two eras: before and after Sidney Crosby arrived in 2005, breaking Mario Lemieux's rookie scoring record. Says NHL star Matt Duchene, who entered the league in 2008, just three years after Crosby: "Just in the time that I was going from peewee and bantam to junior, there was a whole other game before and after. You didn't have a choice really--you had to adapt and adopt the way he did things or get left way behind." In an effort to keep up with Sid, the game changed. It's faster now, more skilled. There are more highlight-reel goals, and fewer fights. And in many ways, Crosby has thrived. Three Stanley Cups. Two Olympic gold medals. A World Cup. And enough individual trophies to fill a truck. But then, if Crosby hadn't changed the league, he might expect a longer career. Today, Sidney Crosby is the first generational superstar whose every shift could be his last. He invented a faster game, and the faster game has taken its toll on its creator. Crosby has suffered several concussions, and missed most of an entire season with symptoms. He plays the game fearlessly, but he also plays it without a bodyguard. The irony is that he created a league that made it harder for him to thrive. And the tragedy may be that he has created a league that will bring his career to an end in one fell swoop, in front of millions. Telling the story of a generational talent and the way he has revolutionized the game, Gare Joyce will also bring into focus crucial questions about the way the game is played today, assessing fighting and concussions in the light of the way these issues impinge on arguably the greatest player ever to skate.


Architecture

Architecture

Author: Francis D. K. Ching

Publisher: John Wiley & Sons

Published: 2012-07-16

Total Pages: 1784

ISBN-13: 1118004825

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A superb visual reference to the principles of architecture Now including interactive CD-ROM! For more than thirty years, the beautifully illustrated Architecture: Form, Space, and Order has been the classic introduction to the basic vocabulary of architectural design. The updated Third Edition features expanded sections on circulation, light, views, and site context, along with new considerations of environmental factors, building codes, and contemporary examples of form, space, and order. This classic visual reference helps both students and practicing architects understand the basic vocabulary of architectural design by examining how form and space are ordered in the built environment.? Using his trademark meticulous drawing, Professor Ching shows the relationship between fundamental elements of architecture through the ages and across cultural boundaries. By looking at these seminal ideas, Architecture: Form, Space, and Order encourages the reader to look critically at the built environment and promotes a more evocative understanding of architecture. In addition to updates to content and many of the illustrations, this new edition includes a companion CD-ROM that brings the book's architectural concepts to life through three-dimensional models and animations created by Professor Ching.


Sports Data Mining

Sports Data Mining

Author: Robert P. Schumaker

Publisher: Springer Science & Business Media

Published: 2010-09-10

Total Pages: 144

ISBN-13: 1441967303

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Data mining is the process of extracting hidden patterns from data, and it’s commonly used in business, bioinformatics, counter-terrorism, and, increasingly, in professional sports. First popularized in Michael Lewis’ best-selling Moneyball: The Art of Winning An Unfair Game, it is has become an intrinsic part of all professional sports the world over, from baseball to cricket to soccer. While an industry has developed based on statistical analysis services for any given sport, or even for betting behavior analysis on these sports, no research-level book has considered the subject in any detail until now. Sports Data Mining brings together in one place the state of the art as it concerns an international array of sports: baseball, football, basketball, soccer, greyhound racing are all covered, and the authors (including Hsinchun Chen, one of the most esteemed and well-known experts in data mining in the world) present the latest research, developments, software available, and applications for each sport. They even examine the hidden patterns in gaming and wagering, along with the most common systems for wager analysis.


How Soccer Explains the World

How Soccer Explains the World

Author: Franklin Foer

Publisher: Harper Collins

Published: 2009-10-13

Total Pages: 243

ISBN-13: 0061864706

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“An eccentric, fascinating exposé of a world most of us know nothing about. . . . Bristles with anecdotes that are almost impossible to believe.” —New York Times Book Review “Terrific. . . . A travelogue full of important insights into both cultural change and persistence. . . . Foer’s soccer odyssey lends weight to the argument that a humane world order is possible.” — Washington Post Book World A groundbreaking work—named one of the five most influential sports books of the decade by Sports Illustrated—How Soccer Explains the World is a unique and brilliantly illuminating look at soccer, the world’s most popular sport, as a lens through which to view the pressing issues of our age, from the clash of civilizations to the global economy. From Brazil to Bosnia, and Italy to Iran, this is an eye-opening chronicle of how a beautiful sport and its fanatical followers can highlight the fault lines of a society, whether it’s terrorism, poverty, anti-Semitism, or radical Islam—issues that now have an impact on all of us. Filled with blazing intelligence, colorful characters, wry humor, and an equal passion for soccer and humanity, How Soccer Explains the World is an utterly original book that makes sense of our troubled times.


Smart About the Fifty States

Smart About the Fifty States

Author: Jon Buller

Publisher: Penguin

Published: 2003-05-12

Total Pages: 66

ISBN-13: 0448431319

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The kids in Ms. Brandt's class create a special report on the United States of America, with each child doing research on ten states. There's a double-spread map of the whole U.S. and a page for every state jam-packed with trivia, interesting facts, handwritten captions, and jokes. At the end of the book is a map showing how the United States grew over time, a spread on the presidents and what states they hailed from, as well as a "bibliography" of books the kids used in their research. Written by a team of well-known author/artists, this 64-page Smart About History book is a great guide for kids.