Nike: Better Is Temporary
Nike: Better Is Temporary

Author: Sam Grawe

Publisher:

Published: 2021-01-25

Total Pages: 320

ISBN-13: 9781838660512

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At Nike, the desire to be the best is a journey, not a destination--better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color." Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporarywill serve as a manual of innovation and inspiration for generations to come.

Complex Presents: Sneaker of the Year
Complex Presents: Sneaker of the Year

Author: Complex Media, Inc.

Publisher: Abrams

Published: 2020-10-20

Total Pages: 548

ISBN-13: 1683359399

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In 1985, Nike released Michael Jordan’s first sneaker, the Air Jordan 1, and sneaker culture was born. Now thousands of people wait in line at Supreme, and companies throw millions of dollars at LeBron James to keep him in their marketing plans. The trend that saw steady growth for decades with the emergence of sports, hip-hop, and sportswear advertising has exploded into a phenomenon. And no one has watched that phenomenon more closely than Complex. Sneaker of the Year explores the past 35 years of sneaker culture with the expertise, authority, and passion that only Complex can offer. With vibrant photographs and illustrations throughout, as well as input from some of the sneaker world’s most important voices, this compilation is a must-have for hypebeasts and sneakerheads everywhere.

Out of the Box
Out of the Box

Author: Elizabeth Semmelhack

Publisher: Rizzoli Publications

Published: 2015-07-07

Total Pages: 257

ISBN-13: 0847846601

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A groundbreaking traveling exhibition, Out of the Box showcases sneakers, from the mid-nineteenth century to sports performance breakthroughs, to present-day cultural icons. Drawn from the collection of the Bata Shoe Museum and significant private collectors, museums, and archives—including adidas AG, Converse Archives, Kosow Sneaker Museum, Nike Archives, Northampton Museums and Art Gallery, and Reebok Archives—this selection is richly contextualized with interviews and essays by design innovators, sneaker collectors, and cultural historians, creating a backdrop of the technical innovation, fashion trends, social history, and marketing campaigns that shaped the form over the past two centuries. Out of the Box includes sneakers ranging from an 1860 spiked running shoe, a pair of 1936 track shoes, Air Jordans I–XX3, the original Air Force 1, and early Adidas Superstars to contemporary sneakers by prominent figures including Damien Hirst, Jeremy Scott, Jeff Staple, and Kanye West. The book also highlights sneakers and prototype drawings that span the career of Nike sneaker design legend Tinker Hatfield, making this the definitive illustrated history of sneaker culture.

Sole Provider
Sole Provider

Author: Robert Jackson

Publisher: powerHouse Books

Published: 2002

Total Pages: 268

ISBN-13: 9781576871614

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Looks at Nike's most memorable shoes, campaigns, athletes, moments, andelationship with basketball throughout the years.

Nike SB: The Dunk Book
Nike SB: The Dunk Book

Author: Nike SB

Publisher: Rizzoli Publications

Published: 2018-10-30

Total Pages: 354

ISBN-13: 0847866696

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The first book on Nike's iconic DUNK SB, a mid-rise basketball court staple that has in the last two decades become a colorful (and often irreverent) icon of skate and street wear. Created in 2002, the Nike Dunk was adopted from the court by skateboarders and sneakerheads to become an icon of the streets. An early catalyst to evolving sneaker culture as we know it today, the Nike Dunk has enjoyed a storied legacy of reinvention through numerous iterations and creative collaborations proving to be an integral part of a culture obsessed with sneakers. To celebrate this legacy, Nike SB: The Dunk Book is the first book to present the historical archive of one of the most important shoes ever created. Worn by an ever-growing list of elite riders at competitions all over the world, Nike Dunks are prized as much for their funky, one-of-a-kind designs as well as their high performance. Nike SB: The Dunk Book is filled with stunning images that tell the visual story of Nike SB's most iconic styles. Including Danny Supas, Staple Pigeon Dunks, De La Soul Highs, Paris Dunks, U.N.K.L.Es, and Supreme Dunk SBs, this volume flaunts the signature color-ways and craftsmanship that Nike SBs are known for. Through enlightening anecdotes by the likes of Futura and Paul Rodriguez, readers get intimate accounts of how their favorite sneakers came to be. Also featured are archival images of Nike SB's most recognizable skaters rocking the iconic sneakers, including Eric Koston, Richard Mulder, Grant Taylor, Omar Salazar, Reese Forbes, Brian Anderson, Theotis Beasley, and Daniel Shimizu.

Reimagining Design
Reimagining Design

Author: Kevin G. Bethune

Publisher: MIT Press

Published: 2024-02-06

Total Pages: 209

ISBN-13: 026254847X

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The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America. Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations. In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace. Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.

Who's Afraid of Niketown?
Who's Afraid of Niketown?

Author: Friedrich von Borries

Publisher: episode publishers

Published: 2004

Total Pages: 110

ISBN-13: 9789059730144

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Nike's urban marketing strategieën en hoe deze de stedelijke omgeving beïnvloeden.

Buy Better, Consume Less
Buy Better, Consume Less

Author: Sian Conway-Wood

Publisher: Icon Books

Published: 2022-02-17

Total Pages: 167

ISBN-13: 1785788124

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Climate change is now a mainstream conversation topic, and yet every week our recycling piles are still overflowing and we're faced with a steady stream of brands trying to persuade us to buy their eco-friendly products in our quest to live sustainably. For too long, corporations have shifted the eco-responsibility onto us, the consumers. It's time to push back and demand change. In Buyer Beware, Ethical Hour founder Sian Conway-Wood provides practical tips on how to stop consuming, advice on how to see through corporations' greenwashing, and steps to hold them accountable. In doing so we can create demand for sustainability in supply chains, and put pressure on decision makers to implement systemic change that puts people and planet above profit.

I Bytes Retail & Consumer Goods Industry
I Bytes Retail & Consumer Goods Industry

Author: ITshades.com

Publisher: EGBG Services LLC

Published: 2021-02-11

Total Pages: 119

ISBN-13:

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This document brings together a set of latest data points and publicly available information relevant Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.