This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.
Nigel Calder, a diesel mechanic for more than 25 years, is also a boatbuilder, cabinetmaker, and machinist. He and his wife built their own cruising sailboat, Nada, a project they completed in 1984. Calder is author of numerous articles for Yachting Monthly and many other magazines worldwide, as well as the bestselling Boatowner's Practical and Technical Cruising Manual and Boatowner's Mechanical and Electrical Manual, both published by Adlard Coles Nautical. Here, in this goldmine of a book, is everything the reader needs to keep their diesel engine running cleanly and efficiently. It explains how diesel engines work, defines new terms, and lifts the veil of mystery that surrounds such engines. Clear and logical, this extensively illustrated guide will enable the reader to be their own diesel mechanic. As Nigel Calder says: 'there is no reason for a boatowner not to have a troublefree relationship with a diesel engine. All one needs is to set the engine up correctly in the first place, to pay attention to routine maintenance, to have the knowledge to spot early warning signs of impending trouble, and to have the ability to correct small ones before they become large ones.'
“A hauntingly beautiful story of rescue and rehabilitation….[A] gorgeous tale of redemption.” —Susan Richards, New York Times bestselling author of Chosen by a Horse “I could not put this book down.” —Stacey O'Brien, New York Times bestselling author of Wesley the Owl From the moment Jeff Guidry saw the emaciated baby eagle with broken wings, his life was changed. For weeks he and the staff at Sarvey Wildlife Care Center tended to the grievously injured bird. Miraculously, she recovered, and Jeff, a center volunteer, became her devoted caretaker. Though Freedom would never fly, she had Jeff as her wings. And after Jeff was diagnosed with stage 3 non-Hodgkin's lymphoma in 2000, Freedom returned his gift. Between sessions of debilitating chemotherapy, Jeff went back to Sarvey and began taking Freedom for walks that soothed his spirit and gave him the strength to fight. A tender tale of hope, love, trust, and life, this moving true story is an affirmation of the spiritual connection that humans and animals share.
'Golf appeals to the idiot in us and the child. Just how childlike golf players become is proven by their frequent inability to count past five.' As an earnest golfer for over forty years, John Updike wrote frequently about the game. In Golf Dreams, Updike directs his inimitable style, his humour and shrewd insights towards a sport that, in turns, enthralled and infuriated him. This gathering of his pieces covers everything from the peculiar charms of bad golf and the satisfactions of an essentially losing struggle to the camaraderie of good golf and its own attendant perils. Praise for Golf Dreams: 'John Updike has anatomized the greatness of golf with an eloquence only Wodehouse, in a lighter vein, has matched. It makes for a lyrical book which is also thought-provoking . . . his lowest handicap was 18, but, in this delightful book, he has not dropped a stroke' Max Davidson, Daily Telegraph 'A stylish celebration of golf's propensity to transmogrify perfectly normal people into gibbering wrecks; not just 28-handicap novices but superstars, too' Jeff Randall, Sunday Times 'There's a crafty pastiche of golf coaching manuals . . . and there's a delicious rumination on the dazzling green luxury of televised golf. There are high, arching flights of fancy concerning swing thoughts, the moral aspects of golf, the etiquette of the gimme . . . It is a treat both for Updike fans and for golf nuts' Robert Winder, Independent on Sunday John Updike's first novel, The Poorhouse Fair, was published in 1959. Other novels by Updike include, Marry Me, The Witches of Eastwick, the Rabbit series and Villages. He has also written a number of volumes of short stories such as My Father's Tears and Other Stories and a poetry collection entitled Endpoint and Other Poems. His criticism, essays and other non fiction appeared in magazines such as The New Yorker and The New York Review of Books. He died in January 2009.
'Terrorism' and 'terrorist' are the latest media buzzwords! However, do you actually know what each of these terms mean? Do you know who a 'terrorist' is? What comes to your mind when you think of a 'terrorist'? Is it a man with a beard, or is it a woman in a veil? Muslims worldwide are being stereotyped and labeled as 'terrorists'. Have you ever stopped and wondered why? Have you ever made the time to discover what lies under that beard and that dress? Have you ever stopped to think what Islam actually has to say about 'terrorism'? Find the answers to all the above questions and more in my book, 'NO! I AM NOT A TERRORIST!' This book is to inspire non-Muslims and to help them understand what the real teachings of Islam are and what it takes to be a Muslim. 'NO! I AM NOT A TERRORIST!' will bridge the gap between the West and Muslims! ABOUT THE AUTHOR Zohra Sarwari holds a Bachelor's degree in Psychology, a Masters degree in Business Administration, and is currently working towards a Bachelor's degree in Islamic Studies. She has inspired people of all ages as a business and life coach. As a humanitarian Zohra is passionate about helping others view the world through new lenses; "We need to be tolerant and respect all of humanity."
“All forward thrust and hot-damn urgency…A brilliant, brawling epic. Screenwriter Tony Kushner blows the dust off history by investing it with flesh, blood, and churning purpose. . . . A great American movie.” –Peter Travers, Rolling Stone “Lincoln is a rough and noble democratic masterpiece. And the genius of Lincoln, finally, lies in its vision of politics as a noble, sometimes clumsy dialectic of the exalted and the mundane…And Mr. Kushner, whose love of passionate, exhaustive disputation is unmatched in the modern theater, fills nearly every scene with wonderful, maddening talk. Go see this movie.” –A.O. Scott, New York Times “A lyrical, ingeniously structured screenplay. Lincoln is one of the most authentic biographical dramas I’ve ever seen…grand and immersive. It plugs us into the final months of Lincoln’s presidency with a purity that makes us feel transported as if by time machine.” –Owen Gleiberman, Entertainment Weekly A decade-long collaboration between three-time Academy Award® winner Steven Spielberg and Pulitzer Prize winner Tony Kushner, Lincoln is a revealing drama that focuses on the 16th President’s tumultuous final months in office. Having just won re-election in a country divided, Lincoln pursues a course of action designed to end the war, unite the country and abolish slavery. With the moral courage and fierce determination to succeed, his choices during this critical moment will change the fate of America, and generations, to come. Containing eight pages of color photos from the film and inspired by Doris Kearns Goodwin’s critically acclaimed Team of Rivals: The Political Genius of Abraham Lincoln, Lincoln is now a major motion picture by DreamWorks starring two-time Academy Award® winner Daniel Day-Lewis. Tony Kushner's plays include Angels in America, Parts One and Two; A Bright Room Called Day; Slavs!; Homebody/Kabul; Caroline, or Change, a musical with composer Jeanine Tesori; and The Intelligent Homosexual's Guide to Capitalism and Socialism with a Key to the Scriptures. He wrote the screenplays for Mike Nichols's film of Angels in America and for Steven Spielberg's Munich. Kushner is the recipient of a Pultizer Prize, two Tony Awards, three Obie Awards, two Evening Standard Awards, an Olivier Award, an Emmy Award, and two Oscar nominations, among other honors. In 2008 he was the first recipient of the Steinberg Distinguished Playwright Award.
A comprehensive biography of the personal and professional life of the University of Florida's football coach, Urban Meyer, that chronicles his childhood in Ashtabula, Ohio, and early coaching career, as well as his 2007 season with the Florida Gators.
A splendid appreciation and natural/human history of the southeast portion of Mexico's Sondra Province. Jack Dykinga has contributed 46 evocative color plates--expertly printed. Annotation copyright by Book News, Inc., Portland, OR
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