New Product Strategy in Small High Technology Firms

New Product Strategy in Small High Technology Firms

Author: Marc H. Meyer

Publisher:

Published: 2015-08-05

Total Pages: 46

ISBN-13: 9781332271740

DOWNLOAD EBOOK

Excerpt from New Product Strategy in Small High Technology Firms: A Pilot Study A pilot test is reported on a method for relating the degree of "newness" within a firm's portfolio of products and the firm's economic success. The embodied technology and market applications newness is measured in the sequences of 79 products developed and released by a sample of 10 small technology-based companies, each under $50 million in most recent sales. A two-dimensional "technology newness/market newness" grid is prepared for the product set of each firm, based on the conditions existent at the time of each products development. Alternative weighting schemes are used to generate a "newness index" for each firm. The degree of strategic focus is shown to relate directly to corporate growth in that small firms with more restricted degrees of technological and market change in their successive products outperform companies with wide diversity. The evidence suggests, however, that some product "newness" is better than no newness, and that more technological change can be effectively employed in small company product strategy than market change. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.


New Product Strategy in Small High Technology Firms (Classic Reprint)

New Product Strategy in Small High Technology Firms (Classic Reprint)

Author: Marc H. Meyer

Publisher: Forgotten Books

Published: 2018-02-09

Total Pages: 90

ISBN-13: 9780267147922

DOWNLOAD EBOOK

Excerpt from New Product Strategy in Small High Technology Firms This paper is an exploratory probe into new product strategy for small high technology firms. The motivation behind it grew from the author's participation in a study of Massachusetts Route 128 high technology companies, performed under the auspices of the Center for Policy Alternatives and the Swedish Board for Technical Development. In discussing the products made by these entrepreneurs, and in seeking to evaluate both the similarities and differences between the de facto new product strategies pursued by them, it became evident that although the firms had followed markedly different strategies in deciding what to make next, there was little available research methodology to get a handle on these differences. The work may. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.


Successful Marketing Strategy for High-tech Firms

Successful Marketing Strategy for High-tech Firms

Author: Eric Viardot

Publisher: Artech House

Published: 2004

Total Pages: 338

ISBN-13: 9781580537018

DOWNLOAD EBOOK

Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.


New Product Strategy in Small High Technology Firms

New Product Strategy in Small High Technology Firms

Author: Marc H. Meyer

Publisher: Palala Press

Published: 2015-09-10

Total Pages: 44

ISBN-13: 9781342269478

DOWNLOAD EBOOK

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.


Product Design and Development

Product Design and Development

Author: Karl T. Ulrich

Publisher: Irwin/McGraw-Hill

Published: 2004

Total Pages: 392

ISBN-13:

DOWNLOAD EBOOK

This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods facilitate problem-solving and decision-making.


Innovation Management and New Product Development

Innovation Management and New Product Development

Author: Paul Trott

Publisher: Pearson Education

Published: 2005

Total Pages: 558

ISBN-13: 9780273686439

DOWNLOAD EBOOK

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.


Crossing the Chasm

Crossing the Chasm

Author: Geoffrey A. Moore

Publisher: Harper Collins

Published: 2009-03-17

Total Pages: 254

ISBN-13: 0061795860

DOWNLOAD EBOOK

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


The Triple Helix

The Triple Helix

Author: Henry Etzkowitz

Publisher: Routledge

Published: 2008-02-05

Total Pages: 177

ISBN-13: 1135925283

DOWNLOAD EBOOK

A Triple Helix of university-industry-government interactions is the key to innovation in increasingly knowledge-based societies. As the creation, dissemination, and utilization of knowledge moves from the periphery to the center of industrial production and governance, the concept of innovation, in product and process, is itself being transformed. In its place is a new sense of 'innovation in innovation' - the restructuring and enhancement of the organizational arrangements and incentives that foster innovation. This triple helix intersection of relatively independent institutional spheres generates hybrid organizations such as technology transfer offices in universities, firms, and government research labs and business and financial support institutions such as angel networks and venture capital for new technology-based firms that are increasingly developing around the world. The Triple Helix describes this new innovation model and assists students, researchers, and policymakers in addressing such questions as: How do we enhance the role of universities in regional economic and social development? How can governments, at all levels, encourage citizens to take an active role in promoting innovation in innovation and, conversely, how can citizens so encourage their governments? How can firms collaborate with each other and with universities and government to become more innovative? What are the key elements and challenges to reaching these goals?


Marketing High Technology

Marketing High Technology

Author: William H. Davidow

Publisher: Simon and Schuster

Published: 1986-06-02

Total Pages: 233

ISBN-13: 1439107556

DOWNLOAD EBOOK

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.


New Product Strategy in Small High Technology Firms

New Product Strategy in Small High Technology Firms

Author: Marc H Meyer

Publisher: Legare Street Press

Published: 2023-07-18

Total Pages: 0

ISBN-13: 9781019950524

DOWNLOAD EBOOK

This book provides a framework for developing successful product strategies in small, high-technology firms. The authors emphasize the importance of aligning product strategy with business strategy and the need for continuous innovation. They explain how to analyze market opportunities, design products that meet customer needs, and launch them successfully. The book is essential reading for entrepreneurs, marketing professionals, and business students. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.