Digital and Social Media Marketing

Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.


Global Trends 2040

Global Trends 2040

Author: National Intelligence Council

Publisher: Cosimo Reports

Published: 2021-03

Total Pages: 158

ISBN-13: 9781646794973

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"The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.


My New Roots

My New Roots

Author: Sarah Britton

Publisher: Appetite by Random House

Published: 2015-03-31

Total Pages: 585

ISBN-13: 0449016455

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Holistic nutritionist and highly-regarded blogger Sarah Britton presents a refreshing, straight-forward approach to balancing mind, body, and spirit through a diet made up of whole foods. Sarah Britton's approach to plant-based cuisine is about satisfaction--foods that satiate on a physical, emotional, and spiritual level. Based on her knowledge of nutrition and her love of cooking, Sarah Britton crafts recipes made from organic vegetables, fruits, whole grains, beans, lentils, nuts, and seeds. She explains how a diet based on whole foods allows the body to regulate itself, eliminating the need to count calories. My New Roots draws on the enormous appeal of Sarah Britton's blog, which strikes the perfect balance between healthy and delicious food. She is a "whole food lover," a cook who makes simple accessible plant-based meals that are a pleasure to eat and a joy to make. This book takes its cues from the rhythms of the earth, showcasing 100 seasonal recipes. Sarah simmers thinly sliced celery root until it mimics pasta for Butternut Squash Lasagna, and whips up easy raw chocolate to make homemade chocolate-nut butter candy cups. Her recipes are not about sacrifice, deprivation, or labels--they are about enjoying delicious food that's also good for you.


Plugged in

Plugged in

Author: Patti M. Valkenburg

Publisher: Yale University Press

Published: 2017-01-01

Total Pages: 341

ISBN-13: 0300218877

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Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z


The Advocate

The Advocate

Author:

Publisher:

Published: 2001-08-14

Total Pages: 96

ISBN-13:

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The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.


Political Science Abstracts

Political Science Abstracts

Author:

Publisher: Springer Science & Business Media

Published: 2013-03-07

Total Pages: 846

ISBN-13: 1461559715

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The 1996 Supplement of Political Science Abstracts contains 10,000 carefully prepared abstracts of materials from public affairs magazines, major newspapers, professional journals, and books devoted to politics and political analysis. The organization of the proceeding volumes has been retained intact, as has the recently added list of subdisciplinary descriptors. Users of earlier volumes will be on familiar ground, while those new to Political Science Abstracts will find the instructions on page ix easy to master. CONTENTS Volume 1 (This Volume) How to Use This Supplement . ix Political Science Subdisciplinary Descriptors xi Index of Terms ............... . xiii Abstracts of Documents in This Supplement. Volume 2 Bibliographic Index to the Abstracts (ABILITY-MINNESOTA) . 821 Volume 3 Bibliographic Index to the Abstracts (MINORITY-ZULU) 1565 Author Index. . . . . . . . . . . . . . . . . . . . . 2119 List of Periodicals Abstracted in This Supplement. 2121 HOW TO USE THIS SUPPLEMENT Three simple steps are all that are needed to introduce the user to this easily accessible indexing system. STEP 1: Turn to the Index of Terms and locate as many terms as possible that deal with your subject. If you are interested in coverage of a more generic nature, you may instead turn to the next page, where key descriptors are listed that are associated with the major subject areas in political science and with their subdivisions. Note that the index includes methodological as well as topical terms. Numerical listings (e.g., 24TH/PAR/C) are located at the end of the alphabetical listing.


An Organ of Murder

An Organ of Murder

Author: Courtney E. Thompson

Publisher: Rutgers University Press

Published: 2021-02-12

Total Pages: 151

ISBN-13: 1978813082

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Finalist for the 2022 Cheiron Book Prize​ An Organ of Murder explores the origins of both popular and elite theories of criminality in the nineteenth-century United States, focusing in particular on the influence of phrenology. In the United States, phrenology shaped the production of medico-legal knowledge around crime, the treatment of the criminal within prisons and in public discourse, and sociocultural expectations about the causes of crime. The criminal was phrenology’s ideal research and demonstration subject, and the courtroom and the prison were essential spaces for the staging of scientific expertise. In particular, phrenology constructed ways of looking as well as a language for identifying, understanding, and analyzing criminals and their actions. This work traces the long-lasting influence of phrenological visual culture and language in American culture, law, and medicine, as well as the practical uses of phrenology in courts, prisons, and daily life.