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Author: Charles William Steinfield
Publisher: Purdue University Press
Published: 2003
Total Pages: 374
ISBN-13: 9781557532398
DOWNLOAD EBOOKThis work discusses the huge impact of electronic networks, particularly the Internet, and how they will remain an integral force in business. It emphasizes the importance of research and understanding in the area of electronic commerce.
Author: Jan E. Stets
Publisher: Oxford University Press
Published: 2016-07-01
Total Pages: 713
ISBN-13: 0190457554
DOWNLOAD EBOOKOver the past four decades - and most especially in recent years as issues of identity continue to play out across the public stage - identity theory has developed into one of the most fascinating and active research programs within the spheres of sociological social psychology. Having emerged out of a landmark 2014 national conference that sought to integrate various research programs and to honor the groundbreaking work of Dr. Peter J. Burke, New Directions in Identity Theory and Research brings together the pioneers, scholars, and researchers of identity theory as they present the important theoretical, methodological, and substantive work in identity theory today. Edited by Dr. Jan E. Stets and Dr. Richard T. Serpe, this volume asserts that researchers and scholars can no longer rely on using samples, measures, concepts, and mechanisms that limit the overall advancement of identity theory and research. Instead, as Stets and Serpe contend in their introductory chapter, "Researchers constantly must try out new ideas, test the ideas with more refined measures, use samples that are representative yet racially and ethnically diverse, and employ methods (perhaps mixed methods) that capture the different dimensions of the identity process." This book is the truest testament to this idea. In New Directions in Identity Theory and Research, Stets, Serpe, and contributing authors urge readers to think outside the box by providing the road map necessary to guide future work and thought in this emerging field.
Author: Roland T. Rust
Publisher: Routledge
Published: 2016-09-16
Total Pages: 347
ISBN-13: 1315291274
DOWNLOAD EBOOKThe advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.
Author: Nripendra P. Rana
Publisher: Springer Nature
Published: 2019-11-11
Total Pages: 337
ISBN-13: 3030243745
DOWNLOAD EBOOKThis book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Sanjiv Purba
Publisher: CRC Press
Published: 2001-10-18
Total Pages: 824
ISBN-13: 0203997549
DOWNLOAD EBOOKWhat is the business model for making money on the Internet and how does it function? The answer to this question will determine the shape of the Internet over the near term. As the Internet business model continues to evolve, so will Internet management. And with the demise of the Internet greatly exaggerated, it will continue to be a driving forc
Author: DR.SHASHIDHAR.R
Publisher: Archers & Elevators Publishing House
Published:
Total Pages: 195
ISBN-13: 9394958924
DOWNLOAD EBOOKAuthor: Dr. Girish Bagale
Publisher: Archers & Elevators Publishing House
Published:
Total Pages: 216
ISBN-13: 9390996880
DOWNLOAD EBOOKAuthor: Peter Henderson
Publisher: Springer Science & Business Media
Published: 2002
Total Pages: 404
ISBN-13: 9781852333997
DOWNLOAD EBOOKA collection of papers resulting from an EPSRC managed research programme set up to investigate the relationships between Legacy IT Systems and Business Processes, this volume reports the results from the projects funded by the programme, which ran between 1997 and 2001.
Author: Kenneth Button
Publisher: Edward Elgar Publishing
Published: 2011-01-01
Total Pages: 223
ISBN-13: 085793063X
DOWNLOAD EBOOKRecent years have seen considerable changes in the technology of transportation with the development of high-speed rail networks, more fuelefficient automobiles and aircraft, and the widespread adoption of informatics in disciplines such as traffic management and supply chain logistics. The contributions to this volume assess transportation interactions with employment and income, examine some of the policies that have been deployed to maximize the economic and social impacts of transportation provision at the local and regional levels and analyze how advances in transportation technologies have, and will, impact future development. Due in part to the general liberalization of markets, there have been major changes in the institutional environment in which transportation is supplied; these changes inevitably affect wider economic systems and development, although in turn these changes feed back upon transportation networks. The contributors to this work develop these and other themes, from a variety of perspectives, implementing a wide range of academic approaches into their analyses. Stemming from initiatives of the Network on European Communications and Transport Activities Research (NECTAR), Transportation and Economic Development Challenges presents a body of research that exemplifies the organization's objective of fostering research collaboration around the world.
Author: Julie R. Mariga
Publisher: IGI Global
Published: 2003-01-01
Total Pages: 314
ISBN-13: 9781931777469
DOWNLOAD EBOOK"Examining the challenges and limitations involved in implementing and using e-commerce technologies, this guide describes how these technologies have been very instrumental to many organizations around the globe. Discussed is how, through the use of electronic commerce, organizations of all sizes and types are able to conduct business without worrying about the territorial market limitations of the past. Additionally, how mobile commerce technologies are further enabling such organizations to communicate more effectively is reviewed. Also covered are the potential for a B2B marketplace, deploying Java mobile agents, and e-business experiences with online auctions."
