Bliss

Bliss

Author: Katherine Mansfield

Publisher: BoD – Books on Demand

Published: 2023-01-19

Total Pages: 219

ISBN-13: 3734721121

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Bliss and Other Stories is a 1920 collection of short stories by the New Zealand writer Katherine Mansfield.


The Historic Urban Landscape

The Historic Urban Landscape

Author: Francesco Bandarin

Publisher: John Wiley & Sons

Published: 2012-01-12

Total Pages: 265

ISBN-13: 1119968097

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This book offers a comprehensive overview of the intellectual developments in urban conservation. The authors offer unique insights from UNESCO's World Heritage Centre and the book is richly illustrated with colour photographs. Examples are drawn from urban heritage sites worldwide from Timbuktu to Liverpool to demonstrate key issues and best practice in urban conservation today. The book offers an invaluable resource for architects, planners, surveyors and engineers worldwide working in heritage conservation, as well as for local authority conservation officers and managers of heritage sites.


ICGR 2018 - Proceedings of the International Conference on Gender Research

ICGR 2018 - Proceedings of the International Conference on Gender Research

Author: Ana Azevedo

Publisher: Acpil

Published: 2018-03-22

Total Pages: 650

ISBN-13: 9781911218777

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These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.


Marketing and Smart Technologies

Marketing and Smart Technologies

Author: Álvaro Rocha

Publisher: Springer Nature

Published: 2021-03-09

Total Pages: 783

ISBN-13: 9813341831

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.


Location-Based Marketing

Location-Based Marketing

Author: Gérard Cliquet

Publisher: John Wiley & Sons

Published: 2020-06-16

Total Pages: 260

ISBN-13: 1786305801

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Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.


Técnicas de neuromarketing

Técnicas de neuromarketing

Author: Juanjo Ramos

Publisher: XinXii

Published: 2020-11-06

Total Pages: 45

ISBN-13: 3966330911

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A todos nos gusta creer que pensamos, nos comportamos y consumimos racionalmente, pero esto es una gran falacia, ya que muchos de nuestros procesos de pensamiento y toma de decisiones están impulsados por un pensamiento decididamente irracional. En realidad, no somos seres racionales que sienten, sino que somos seres emocionales que piensan. Por ello, las mejores técnicas publicitarias son aquellas que apelan a la parte emocional del cerebro en lugar de dirigirse a la parte racional. Comprender las raíces más básicas de las emociones humanas es vital para predecir el comportamiento de compra de un consumidor. El ser humano es un ser emocional, por lo que nuestro cerebro nos hace cometer errores muchas más veces de lo que creemos. Los prejuicios y los sesgos cognitivos son buena prueba de ello. El neuromarketing nos ayuda a encontrar esos “errores” en el pensamiento racional del cliente. El 95% de las decisiones de compra son tomadas por nuestro cerebro inconsciente. La ciencia del neuromarketing nos permite extraer numerosas conclusiones sobre el comportamiento de los consumidores. Esta tecnología tiene muy en cuenta los sesgos cognitivos de las personas que se producen a la hora de tomar una decisión de compra. Un sesgo cognitivo es una limitación en el pensamiento objetivo causada por la tendencia del cerebro humano a percibir información a través del filtro de las experiencias y preferencias personales. Esta distorsión o “trampa mental” tiende a ocurrir porque nuestro cerebro tiene una velocidad limitada en el procesamiento de la información. Los más recientes descubrimientos que han realizado los especialistas en neuromarketing sobre el cerebro humano nos permiten comprender mucho mejor cómo funciona la mente. En este libro vas a aprender algunas de las tecnologías de neuromarketing más efectivas y conocerás su aplicación práctica para aumentar tus ventas y tu cartera de clientes.