NeuroAI
NeuroAI

Author: A. K. Pradeep

Publisher: John Wiley & Sons

Published: 2024-09-04

Total Pages: 311

ISBN-13: 1394261969

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It is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi. neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers. Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi. The book explores key topics including: How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty How TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and Dialogs How to create Fragrance, and Flavors using neuroAi How a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands How to build scalable capability in neuroAi within the enterprise For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.

Bio A.I. - From Embodied Cognition to Enactive Robotics
Bio A.I. - From Embodied Cognition to Enactive Robotics

Author: Adam Safron

Publisher: Frontiers Media SA

Published: 2023-12-08

Total Pages: 392

ISBN-13: 2832536166

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Even before the deep learning revolution, the landscape of artificial intelligence (AI) was already changing drastically in the 90s. Embodied intelligence, it was proposed, must play a crucial role in the design of intelligent machines. This new wave was inspired by what is today known as Embodied and Enactive Cognitive Science or E-Cognition, which considers that cognitive activity does not reduce to the intellectual capacities of agents being able to represent their environments. E-cognition set AI and robotics in a new direction, in which intelligent machines are required to interact with the environment, and where this interaction does not reduce to explicit representations or prespecified algorithms. These ideas revolutionized the way we think about intelligent machines and cognition, but these theoretical advances are only partially reflected in modern approaches to AI and machine learning (ML). Despite deeply impressive achievements, AI/ML still struggles to recapitulate the kinds of intelligence we find in natural systems, whether we are considering individual insects (e.g. simultaneous localization and mapping), or swarm behaviour (e.g. forum sensing and ensemble inferences), and especially the kinds of flexibility and high-level reasoning characteristic of human cognition.

A Thousand Brains
A Thousand Brains

Author: Jeff Hawkins

Publisher: Basic Books

Published: 2021-03-02

Total Pages: 251

ISBN-13: 1541675800

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A bestselling author, neuroscientist, and computer engineer unveils a theory of intelligence that will revolutionize our understanding of the brain and the future of AI. For all of neuroscience's advances, we've made little progress on its biggest question: How do simple cells in the brain create intelligence? Jeff Hawkins and his team discovered that the brain uses maplike structures to build a model of the world—not just one model, but hundreds of thousands of models of everything we know. This discovery allows Hawkins to answer important questions about how we perceive the world, why we have a sense of self, and the origin of high-level thought. A Thousand Brains heralds a revolution in the understanding of intelligence. It is a big-think book, in every sense of the word. One of the Financial Times' Best Books of 2021 One of Bill Gates' Five Favorite Books of 2021

Neuromarketing
Neuromarketing

Author: Leon Zurawicki

Publisher: Springer Science & Business Media

Published: 2010-09-02

Total Pages: 291

ISBN-13: 3540778292

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Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.

Neuropower
Neuropower

Author: Peter Burow

Publisher:

Published: 2013-06-22

Total Pages: 826

ISBN-13: 9780992513573

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The NeuroPower framework, created by Peter Burow, takes insights from neuroscientifc, psychological and philosophical perspectives and intertwines them in a way that is both insightful and practical. Made possible by our rapidly advancing understanding of the brain, NeuroPower outlines how the brain's six social cognitive needs give rise to the many aspects of personality and enable us to live, learn and create lives of purpose. These six social cognitive needs underpin both the emotional and rational aspects of our decision-making and enable us to navigate our way through the many challenges of personal and professional life. In this third edition, Peter explains complex issues of the mind in a structured way that successfully integrates historically siloed and often seemingly contradictory schools of thought. NeuroPower provides readers with a deeper understanding of both themselves and others, and fresh insights into some of the perennial mysteries of human experience.

Neurobiology of Language
Neurobiology of Language

Author: Gregory Hickok

Publisher: Academic Press

Published: 2015-08-15

Total Pages: 1188

ISBN-13: 0124078621

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Neurobiology of Language explores the study of language, a field that has seen tremendous progress in the last two decades. Key to this progress is the accelerating trend toward integration of neurobiological approaches with the more established understanding of language within cognitive psychology, computer science, and linguistics. This volume serves as the definitive reference on the neurobiology of language, bringing these various advances together into a single volume of 100 concise entries. The organization includes sections on the field's major subfields, with each section covering both empirical data and theoretical perspectives. "Foundational" neurobiological coverage is also provided, including neuroanatomy, neurophysiology, genetics, linguistic, and psycholinguistic data, and models. - Foundational reference for the current state of the field of the neurobiology of language - Enables brain and language researchers and students to remain up-to-date in this fast-moving field that crosses many disciplinary and subdisciplinary boundaries - Provides an accessible entry point for other scientists interested in the area, but not actively working in it – e.g., speech therapists, neurologists, and cognitive psychologists - Chapters authored by world leaders in the field – the broadest, most expert coverage available

Nutrition and Physical Degeneration: A Comparison of Primitive and Modern Diets and Their Effects
Nutrition and Physical Degeneration: A Comparison of Primitive and Modern Diets and Their Effects

Author: Weston A. Price

Publisher: EnCognitive.com

Published: 2016-01-08

Total Pages: 1740

ISBN-13: 1927091217

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The answers for perfect teeth, unblemished skin, and pristine hair are in this book. Dr. Price was 75 years ahead of his time. In this book, he demonstrates that isolated groups of people living in accordance with Nature have the best overall physical and mental health. Diseases inflicting “modern” humans are unheard of in most of these study groups. Dr. Weston Andrew Price, DDS, was called the “Isaac Newton of Nutrition” and the “Darwin of Nutrition.” This edition of Dr. Price’s classic is modernized with the epub format. It is easier to read on smartphones and tablets. It also includes updated statistics and additional images. Dr. Price shows that illness, disease, behavior, criminality, anemia, voice, and even cheek-line, are all within the domain of Nutrition. “If civilized man is to survive, he must incorporate the fundamentals of primitive nutritional wisdom into his modern lifestyle.” —Dr. Weston A. Price, DDS

So You Want to Be a Neuroscientist?
So You Want to Be a Neuroscientist?

Author: Ashley Juavinett

Publisher: Columbia University Press

Published: 2020-12-08

Total Pages: 380

ISBN-13: 0231549156

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The pursuit to understand the human brain in all its intricacy is a fascinatingly complex challenge and neuroscience is one of the fastest-growing scientific fields worldwide. There is a wide range of career options open to those who wish to pursue a career in neuroscience, yet there are few resources that provide students with inside advice on how to go about it. So You Want to Be a Neuroscientist? is a contemporary and engaging guide for aspiring neuroscientists of diverse backgrounds and interests. Fresh with the experience of having recently launched her own career, Ashley Juavinett provides a candid look at the field, offering practical guidance that explores everything from programming to personal stories. Juavinett begins with a look at the field and its history, exploring our evolving understanding of how the brain works. She then tackles the nitty-gritty: how to apply to a PhD program, the daily life of a graduate student, the art of finding mentors and collaborators, and what to expect when working in a lab. Finally, she introduces readers to diverse young scientists whose career paths illustrate what you can do with a neuroscience degree. For anyone intrigued by the brain or seeking advice on how to further their ambitions of studying it, So You Want to Be a Neuroscientist? is a practical and timely overview of how to learn and thrive in this exciting field.

Brain Aromatase, Estrogens, and Behavior
Brain Aromatase, Estrogens, and Behavior

Author: Jacques Balthazart

Publisher: Oxford University Press

Published: 2012-11-15

Total Pages: 553

ISBN-13: 0199841195

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This book concerns how estrogens are synthesized in the brain and their two modes of action on behavior: a slow process involving gene transcription and a faster action at the cell membrane. The significance of the regulation and distribution of the estrogen synthesizing enzyme aromatase in the brain is also highlighted.

Phonological Dyslexia
Phonological Dyslexia

Author: Max Coltheart

Publisher: Psychology Press

Published: 1996

Total Pages: 196

ISBN-13: 9780863779541

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This special issue describes numerous cases of phonological dyslexia, including a developmental case which has been studied in depth, and two cases of the disorder in Japanese readers. The implications of data from acquired phonological dyslexia for computational models of reading are discussed.