Net Words: Creating High-Impact Online Copy
Net Words: Creating High-Impact Online Copy

Author: Nick Usborne

Publisher: McGraw Hill Professional

Published: 2001-12-17

Total Pages: 274

ISBN-13: 0071415777

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A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.

Web Metrics
Web Metrics

Author: Jim Sterne

Publisher: John Wiley & Sons

Published: 2003-05-12

Total Pages: 450

ISBN-13: 0471450502

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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers

Persuasive Online Copywriting
Persuasive Online Copywriting

Author: Bryan Eisenberg

Publisher:

Published: 2003

Total Pages: 0

ISBN-13: 9780971476998

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Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you.Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency Specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom.

Strategic Copywriting
Strategic Copywriting

Author: Edd Applegate

Publisher: Rowman & Littlefield

Published: 2015-11-05

Total Pages: 311

ISBN-13: 1442244097

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When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.

Library Web Sites
Library Web Sites

Author: A. Paula Wilson

Publisher: American Library Association

Published: 2004-01-19

Total Pages: 161

ISBN-13: 0838908721

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Patron based step by step guide for creating basic or advanced online library services and integratin all aspects of library activites in the virtual world. Includes a checklist of elements essential to a library web site. Explains how to manage content using databsed backed web pages, marketing and promoting services online, integration of external content including licencing, library catalogs and ebooks on the site,conduct reader advisory services online, update using th editorial calendar tool, and acrchive online resources.

Call to Action
Call to Action

Author: Bryan Eisenberg

Publisher: HarperCollins Leadership

Published: 2006-10-29

Total Pages: 287

ISBN-13: 1418566632

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Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

Media Writing
Media Writing

Author: Craig Batty

Publisher: Bloomsbury Publishing

Published: 2016-02-05

Total Pages: 250

ISBN-13: 135030655X

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Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

Mastering Marketing
Mastering Marketing

Author: John H. Watson

Publisher: Accrue Performance Marketing Inc.

Published: 2020-01-31

Total Pages: 222

ISBN-13: 0981342620

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Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a “big picture” understanding of marketing. The goal is to empower you to understand marketing and business development as a system. The purpose being to help you wrap your head around marketing as a system. This roadmap to marketing will give you greater control over the marketing process by providing a logical sequence to follow. You will be more effective at marketing when you complete the right things in the right order. Mastering Marketing divides the marketing process into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop your relationships and earnings growth program.