Five-Minute Brain Workout
Five-Minute Brain Workout

Author: Kim Chamberlain

Publisher: Skyhorse

Published: 2013-09-01

Total Pages: 479

ISBN-13: 1628734701

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Taking care of your brain is just as beneficial as taking care of the rest of your body. Research has shown that training games help improve memory, concentration, problem-solving skills, processing speed, creativity, and reasoning. The key to such exercise is to constantly learn and regularly challenge your brain’s capabilities with new tasks. Regularly doing series of short, varied tasks will keep your thinking faculties focused and flexible. Five-Minute Brain Workout contains a wide variety of games and puzzles for people who enjoy words and language. There are ten examples of the same kind of game or puzzle with a wide variety of types of each. While the puzzles have specific answers, the games do not, which means you can continue to develop your creativity by doing them more than once and coming up with different answers. And there are enough puzzles and games for a year’s worth of challenging your mind. The book’s contents can be used in any number of ways: to challenge yourself or simply have fun or as a competition against time or other people. These exercises work in many settings: home, work, schoolrooms, training and therapy sessions, and as an icebreaker at social gatherings.

The Unending Mystery
The Unending Mystery

Author: David W. McCullough

Publisher: Anchor

Published: 2007-12-18

Total Pages: 274

ISBN-13: 0307429512

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According to legend, anyone who wandered into the labyrinth in Ancient Crete never came out again. Some labyrinths may have offered patterns for an erotic spring dance. Those on the floors of Medieval cathedrals represent mathematical perfection–and walking their paths was a symbolic approach to the divine. From ancient Mediterranean coin patterns to the great French cathedral labyrinths to contemporary cornfield mazes, labyrinths and mazes have appeared all over the world, but never have so many been created as in today’s revival, on farms, and in parks, churches, hospitals, and spas across the country. In his charmingly quirky investigation of an image that has inspired countless beautiful patterns and mysterious practices, David Willis McCullough offers an irresistible way to enjoy their enduring appeal.

The Big Book of Marketing
The Big Book of Marketing

Author: Anthony G. Bennett

Publisher: McGraw Hill Professional

Published: 2009-06-19

Total Pages: 481

ISBN-13: 0071626158

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"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.

Dark Money
Dark Money

Author: Jane Mayer

Publisher: Anchor

Published: 2017-01-24

Total Pages: 577

ISBN-13: 0307947904

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NATIONAL BESTSELLER ONE OF THE NEW YORK TIMES 10 BEST BOOKS OF THE YEAR Who are the immensely wealthy right-wing ideologues shaping the fate of America today? From the bestselling author of The Dark Side, an electrifying work of investigative journalism that uncovers the agenda of this powerful group. In her new preface, Jane Mayer discusses the results of the most recent election and Donald Trump's victory, and how, despite much discussion to the contrary, this was a huge victory for the billionaires who have been pouring money in the American political system. Why is America living in an age of profound and widening economic inequality? Why have even modest attempts to address climate change been defeated again and again? Why do hedge-fund billionaires pay a far lower tax rate than middle-class workers? In a riveting and indelible feat of reporting, Jane Mayer illuminates the history of an elite cadre of plutocrats—headed by the Kochs, the Scaifes, the Olins, and the Bradleys—who have bankrolled a systematic plan to fundamentally alter the American political system. Mayer traces a byzantine trail of billions of dollars spent by the network, revealing a staggering conglomeration of think tanks, academic institutions, media groups, courthouses, and government allies that have fallen under their sphere of influence. Drawing from hundreds of exclusive interviews, as well as extensive scrutiny of public records, private papers, and court proceedings, Mayer provides vivid portraits of the secretive figures behind the new American oligarchy and a searing look at the carefully concealed agendas steering the nation. Dark Money is an essential book for anyone who cares about the future of American democracy. National Book Critics Circle Award Finalist LA Times Book Prize Finalist PEN/Jean Stein Book Award Finalist Shortlisted for the Lukas Prize

Launch! Advertising and Promotion in Real Time
Launch! Advertising and Promotion in Real Time

Author: Michael Solomon

Publisher: Flat World Knowledge

Published: 2009

Total Pages: 316

ISBN-13: 0982043023

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Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.

The Gifted Adult
The Gifted Adult

Author: Mary-Elaine Jacobsen

Publisher: Ballantine Books

Published: 2015-02-18

Total Pages: 418

ISBN-13: 0804151741

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Are you relentlessly curious and creative, always willing to rock the boat in order to get things done . . . extremely energetic and focused, yet constantly switching gears . . . intensely sensitive, able to intuit subtly charged situations and decipher others' feeling? If these traits sound familiar, then you may be an Everyday Genius--an ordinary person of unusual vision who breaks the mold and isn't afraid to push progress forward. . . . As thought-provoking as Daniel Goleman's Emotional Intelligence, psychologist Mary-Elaine Jacobsen's Gifted Adults draws on a wide range of groundbreaking research and her own clinical experience to show America's twenty million gifted adults how to identify and free their extraordinary potential. Gifted Adults presents the first practical tool for rating your Evolutionary Intelligence Quotient through an in-depth personality-type profile. Demystifying what it means to be a gifted adult, this book offers practical guidance for eliminating self-sabotage and underachievement, helping Everyday Geniuses and those who know, love, and work with them to understand and support the exceptional gifts inherent in these unique personality traits.

Icons of Horror and the Supernatural
Icons of Horror and the Supernatural

Author: S. T. Joshi

Publisher: Bloomsbury Publishing USA

Published: 2006-12-30

Total Pages: 819

ISBN-13: 031308100X

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Horror and the supernatural have fascinated people for centuries, and many of the most central figures appear over and over again. These figures have gained iconic status and continue to hold sway over popular culture and the modern imagination. This book offers extended entries on 24 of the most enduring and significant figures of horror and the supernatural, including The Sea Creature, The Witch, The Alien, The Vampire, The Werewolf, The Sorcerer, The Ghost, The Siren, The Mummy, The Devil, and The Zombie. Each entry is written by a leading authority on the subject and discusses the topic's essential features and lasting influence, from the classical epics of Homer to the novels of Stephen King. Entries cite sources for further reading, and the Encyclopedia closes with a selected, general bibliography. Entries include illustrations, sidebars of interesting information, and excerpts from key texts. Horror and the supernatural have fascinated people for centuries, with many of the most central figures appearing over and over again across time and cultures. These figures have starred in the world's most widely read literary works, most popular films, and most captivating television series. Because of their popularity and influence, they have attained iconic status and a special place in the popular imagination. This book overviews 24 of the most significant icons of horror and the supernatural.

Popular Culture
Popular Culture

Author: Imre Szeman

Publisher: John Wiley & Sons

Published: 2017-09-05

Total Pages: 380

ISBN-13: 1119140331

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Popular Culture: A User’s Guide, International Edition ventures beyond the history of pop culture to give readers the vocabulary and tools to address and analyze the contemporary cultural landscape that surrounds them. Moves beyond the history of pop culture to give students the vocabulary and tools to analyze popular culture suitable for the study of popular culture across a range of disciplines, from literary theory and cultural studies to philosophy and sociology Covers a broad range of important topics including the underlying socioeconomic structures that affect media, the politics of pop culture, the role of consumers, subcultures and countercultures, and the construction of social reality Examines the ways in which individuals and societies act as consumers and agents of popular culture

Marketing
Marketing

Author: Michael R. Solomon

Publisher:

Published: 2017-01-04

Total Pages: 0

ISBN-13: 9780134292663

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For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. Marketing: Real People, Real Choices, 9th Edition is also available via Revel(TM), an interactive learning environment that enables students to read, practice, and study in one continuous experience. Learn more.