NAVIGATING B2B SALES (E-BOOK)
NAVIGATING B2B SALES (E-BOOK)

Author: Roland Kümin

Publisher: tredition

Published: 2023-09-18

Total Pages: 236

ISBN-13: 3384023730

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Dive into the exciting and often surprising world of B2B sales with «Navigating B2B Sales: The Digital Age Unpacked». This guidebook, curated from the best articles on B2BModernSelling.com, is more than a reference - it's an engaging narrative that is both informative and entertaining. Through sixteen distinct chapters, this book from Roland Kümin peels back the curtain on the current state of B2B sales, serving as an indispensable roadmap for entrepreneurs, accomplished sales and revenue individuals, and anyone keen to gain the upper hand in the digitally-driven marketplace of today. From the art of building an elite sales team to the intriguing rise of AI and MACH technology, we traverse a myriad of topics that sit at the heart of modern B2B sales. We'll delve into the significance of data, the simplification of the purchase process, the redefinition of customer value, and the fresh mindset required of today's B2B marketers. We discuss the role of authentic events, the importance of active listening, the innovative approaches to customer targeting, and the growing impact of video email communication. We conclude with a comprehensive overview of future B2B sales trends and a handy guide to the latest sales technologies. «Navigating B2B Sales: The Digital Age Unpacked» is your go-to resource for mastering the waves of the B2B sales ocean, making it a fun, insightful, and ultimately rewarding journey. Hop on board, and let's conquer the digital age of sales together!

Navigating B2B
Navigating B2B

Author: Steve Ferreira

Publisher: Leaders Press

Published: 2021-07-20

Total Pages: 180

ISBN-13: 9781637350416

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Navigate! From Taiwanese gangsters and high-rise hotels to the bitterly cold winters of Prague, Steve Ferreira’s journey has always been an international one. What he’s learned along the way, however, is guaranteed to help you exploit every last ounce of your creative, entrepreneurial energy. THE MOST UNDERUTILIZED ASSET IN YOUR PROFESSIONAL ARSENAL IS NOT YOUR NETWORK – ITS YOUR CREATIVITY! The entrepreneurial path is simple, if not easy – you’re either leading the charge, or you’re not leading at all. But how do you navigate the myriad obstacles? How do you master B2B relationships? And in a market saturated with capable professionals, what can YOU DO to stand out? In his latest work, Navigating B2B, solopreneur Steve Ferreira – a USA Today best-selling author – weaves a tapestry of hilarious, powerful and profound stories of some his most impactful, albeit unorthodox, business lessons learned from a life played for keeps. Keep reading to: Understand how elements of theatricality are an asset in professional relationships Bypass the naysayers and get your message to the right set of decision makers Circumvent the pesky “no’s” by proving your inherent value upfront Leverage the power of pro-bono work as a pre-closing mechanism in sales Improve your interpersonal communication through targeted, repetitious practice Learn how to formulate, execute and implement your business plan within the framework of an existing system first, before striking out on your own Develop the mental fortitude to accept rejection without internalizing the result as a measurement of your entrepreneurial worth To reach the highest levels of professional success, there’s no getting around it – you’re going to have to embrace the unconventional! Master your creativity, charisma and communication by transforming the way you approach your relationships! Get your copy of Navigating B2B today!

Selling the Price Increase
Selling the Price Increase

Author: Jeb Blount

Publisher: John Wiley & Sons

Published: 2022-06-07

Total Pages: 359

ISBN-13: 1119899303

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A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases The payoff for implementing price increases without losing customers is massive! Effective price increase campaigns are far more effective at boosting topline revenue and generating profits than acquiring new customers. The problem is that price increase initiatives—whether broad-based or targeted to specific accounts—strike fear and anxiety into the hearts of sales professionals and account managers who are tasked with selling them to their customers. Approaching customers with price increases sits at the tip top of the pantheon of things salespeople hate to do because they fear that raising prices will reduce sales volume or open the door to competitors. Yet when sold effectively, customers accept price increases, remain loyal, and often buy even more. In Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process. In each chapter, you’ll find practical exercises designed to help you master the Selling the Price Increase system. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to successfully engage customers in price increase conversations. You’ll learn: How to navigate multiple price increase scenarios: broad-based, targeted, non-negotiable, negotiable, defending, presenting, and asking The eight price increase narratives and three drivers of customer price increase acceptance How to neutralize and get past the five big price increase fears and anxieties How to avoid the big mistakes that trigger resentment and drive customers into the arms of your competitors The 9-Box Risk-Profile Framework for targeting accounts for price increases A repeatable process for confidently approaching price increase conversations The Five-Step Price Increase Messaging Framework Proven frameworks for reducing resistance and handling price increase objections How to negotiate profitable outcomes with high-risk profile accounts Winning strategies for coaching and leading successful price increase initiatives Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, Objections, Inked, and Virtual Selling, Jeb Blount's Selling the Price Increase puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands. Selling the Price Increase is an essential handbook for sales professionals, account managers, customer success teams, and other revenue generation leaders looking for a page-turning and insightful roadmap to navigating the essential—and nerve-wracking—world of price increases.

Navigating the Landscape of B2B Marketing
Navigating the Landscape of B2B Marketing

Author: Chandan Kumar Mishra

Publisher: Chandan Kumar Mishra

Published: 2024-04-05

Total Pages: 50

ISBN-13:

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B2B buying is evolving, increasingly seeking the experience of B2C shopping, thanks to millennials. This demographic, which now makes up nearly 50% the Decision makers, is driving a significant shift towards personalized and instant purchasing experiences. With 21% of millennials in VP- or C-level positions and over 60% influencing buying decisions, these buyers are reshaping expectations. Embark on this enlightening journey, uncover the layers of modern B2B marketing with B2B Marketing e Book. The book delves into essential aspects of B2B marketing, beginning with an introduction to the concept, the buying process, and its evolution. It addresses the creation of buyer personas and strategies for engaging with Millennials. Additionally, it highlights crucial strategies in content marketing and SEO, alongside innovative marketing and sales tactics, culminating with several forward-looking predictions. · The fundamentals of B2B marketing · How the B2B buyer's journey has changed in the digital age · The different stages of the B2B buying process · How to create buyer personas · The importance of influencer marketing · How to develop a content strategy that attracts and engages B2B buyers · How to use SEO to reach your target audience · Marketing hacks that will help you get ahead of the competition · Sales hooks that will close more deals · Predictions for the future of B2B marketing

B2B Sales Top Tips Guidebook
B2B Sales Top Tips Guidebook

Author: Jim Irving

Publisher: eBook Partnership

Published: 2021-11-15

Total Pages: 224

ISBN-13: 1839784210

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"e;In today's hyper-competitive B2B selling environment, it is imperative for salespeople to keep learning, thriving and adapting to the rapid changes around them. This book, from Jim and 26 other specialist contributors delivers true value to your sales efforts. Choose a subject and learn from a real domain specialist. A great concept - absolutely thrilled to be involved."e; Larry Levine - Author of Selling from the Heart This book goes right to the core of B2B sales. Following on from the worldwide success of his first two books, Jim has collaborated with 26 thought leaders and friends to create a unique book. Each contributor adds a single chapter on their experience or expertise, focused on one specific subject. Jim has even included chapters written by those who buy from B2B salespeople, which deliver further great insight."e;My pal Jim has done it again! His first book on B2B Selling won a worldwide award. His second, on B2B leadership, gained critical acclaim. His third book is unique. He delivers more of his great advice on B2B sales. He has then also partnered with 26 others - authors (including me), procurement specialists, coaches and respected friends who each added a chapter, to create something very special. With a grand total of over 740 years experience in these pages, The B2B Sales Top Tips Guidebook will deliver wisdom directly to you!"e; Alison Edgar MBE - Author, Speaker, Entrepreneur"e;The chapters cover a broad range of B2B sales topics, including researching before calling, questioning skills, handling objections, becoming more collaborative, adding value, listening to your customers, leading with integrity, negotiation and many others. There are also chapters on attitude, the psychology of sales and even 'Lazy Pigeons'! These 26 guest chapters are full of advice, experience and wisdom designed to help you succeed. And Jim also adds another 10 chapters, building on the success of his first two books, to further cement and support your learning. "e;In this book, Jim has collaborated with some of the best sales coaches, trainers, mentors, friends and experts to share with you the needed SKILLS + TOOLS + KNOWLEDGE to successfully sell in this new hybrid world. If you are in B2B sales, this book is a must-read!"e; Rick Denley - Your Transformational Growth CoachLook online at the reviews for Jim's first two books - The B2B Selling Guidebook and The B2B Leaders Guidebook. Each has received only 5* reviews and powerful supporting comments from experts, coaches and professional bodies. Imagine having access to world-class skills learning from 27 experienced practitioners. Now imagine what that experience and knowledge could do for you...

Mastering B2B Sales:
Mastering B2B Sales:

Author: Dr Vikas Sharma

Publisher: Vikas Sharma Ph.D.

Published: 2023-02-22

Total Pages: 153

ISBN-13:

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This book on B2B sales aims to provide a comprehensive guide for sales professionals, sales managers, and business leaders who are looking to improve their sales strategies, processes, and outcomes in the B2B market. The book covers a wide range of topics related to B2B sales, including building strong customer relationships, leveraging technology and analytics, collaborating with cross-functional teams, managing sales teams, navigating complex sales situations, and building a successful career in B2B sales.

B2B Sales, the Essential Guide
B2B Sales, the Essential Guide

Author: Martin Meller

Publisher: Professional Way

Published: 2018-05

Total Pages: 176

ISBN-13: 9781980985655

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'B2B Sales, the essential guide' focuses on professional sales methods, which can help both new and experienced sales professionals to improve their success rates in their interactions with prospects. The idea of the book is to cut off all the non-essential "padding" and only focus on the core principles, thereby creating a book which can be used as an active workbook during a longer period of a sales professionals career. This book will teach you the basic of communication to build mutual trust and respect relationship. In addition, it will build up all relevant primary and advanced sales techniques from how to structure a good sales conversation to analyzing your counterpart's personality types and thereby analyzing their motivational triggers. This will ensure a professional sales cycle in all aspects of your deals. I have experiences from 16 years of work with sales and marketing teams in international IT companies which have given me deep insight into the mentality of successful sales dialogs. Through the past ten years, I have used a large part of my working time on training sales professionals in different sales and communication aspects. I find it useful to manage expectation in all aspects of life, especially in business. One of the worst thing I know is going into a meeting without an agenda, not knowing what to expect, what will the content be, what is expected of me in the meeting and what is the expected outcome of the meeting. But most essential; why is the meeting important for me, why is it worth my time joining the meeting?Therefore, I strive, in all my books, to explain straightforwardly why you should spend your time reading it. What ́s in it for you.The book will help you: -Create a bond between you and your prospect from the very beginning of each call. Ensuring your prospects feel comfortable opening up to you.-Create a clear structure in your call. This makes it easier for you and the prospect to remember what has been talked about and agreed. A good structure also makes your prospect feel comfortable and secure. You will be able to show you are a professional counterpart.-Uncover the essential information that can create a quick and productive sale. Learn what questions reveal the real buying motivations. Ask the right question to get the right answer. By avoiding assumptions, there will be no misunderstanding with the prospect.-Identify your prospects personality types, to structure your conversations and increase the chances of a successful outcome.-Identify which motivational factors move your prospect, adjust your conversation to the individual and increase your success rate.-Translate features to benefits, learn what kind of benefits work better for the individual prospects.-Navigate the complexity of a B2B negotiation, and ensure the best possible outcome of any negotiation situation.-Understand what closing technique to use, ensuring an efficient closure to your sales.-Create broad insights into many aspects of professional sales, based on examples from the IT world.

P3 Selling
P3 Selling

Author: Greg Nutter

Publisher: Lioncrest Publishing

Published: 2022-05-17

Total Pages: 174

ISBN-13: 9781544529981

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Powerful, proven strategies for today's B2B seller P3 Selling is an easy-to-follow framework that explains what you need to do and why you need to do it to achieve consistent B2B sales success. Navigate today's complex B2B environment with confidence as you win more deals, receive more referrals, make more money, and advance your way up the corporate ladder. Stop hoping for lucky breaks, and take control of your sales results. Develop a deep understanding of the three most critical predictors of B2B sales success-without the jargon and complexity of other sales training programs. Then, learn how to apply them through non-manipulative techniques that work, closing more deals without sacrificing your integrity. With specific activities at the end of each chapter to help you tailor these strategies and techniques to your own unique situation, P3 Selling is the must-have resource you'll turn to again and again, helping you overcome every B2B sales challenge. 

Selling Is Hard. Buying Is Harder.
Selling Is Hard. Buying Is Harder.

Author: Garin Hess

Publisher: Greenleaf Book Group

Published: 2020-06-16

Total Pages: 298

ISBN-13: 1632992957

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Enable Your Buyers for Faster B2B Sales ​What drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying easier and your prospects will buy from you faster and more often. Sales teams can shorten the sales cycle by as much as 68% when they learn to equip their champion—the people promoting their solution inside the target account—using the DEEP-C™ buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.